AMM STRATEGIC DIRECTION 2015
2015 AMM Officers • President: Fabien Savenay, Wolters Kluwer • President Elect, Lori Raskin, Frontline Medical Communications • Treasurer, Jack Angel, Coalition for Healthcare Communications • Secretary, Joann Mitchell, The Journal of Bone & Joint Surgery • Immediate President: Stephanie Hanaway, American Academy of Family Physicians (AAFP)
2015 AMM Board of Directors Kevin Bolum, American College of Alison McCauley, Haymarket Media Physicians Mike Reynolds, BulletinHealthcare Anthony Cutrone, Harborside Press Richard Roash, Slack, Inc. Dave Emery, Kantar Media Peter Studer, Cleveland Clinic Foundation Rob Enos, Abelson Taylor Ken Sylvia, UBM Advanstar Cindy Flaum, UBM Advanstar Ashley Talamo, Pharmacy Times Lisa Healy, SSCG Media Group Johanna Tompetrini, Ogilvy Alan Imhoff, Frontline Medical CommonHealth Medical Media Communications Art Wilschek, The New England Journal of Eugene Lee, CMI Medicine
Strategic Direction • The AMM Board met this past July to review and update the AMM Strategic Plan • As a result of that meeting the AMM Mission was updated and a Value Proposition created • The AMM Board reviewed current programs and services to ensure they promote and support the new mission • Based on the outcome of the meeting the Board is excited to provide members and prospective members with more information regarding the association’s strategic direction and plans for the future.
New AMM Mission & Value Proposition Mission AMM is dedicated to advancing the value and future of professional medical media. Value Proposition The AMM provides forums and resources for advancing professional medical media by establishing best practices, research and innovation through deep collaboration with a fully engaged diverse media community. Membership benefits include access to proprietary information, relevant education sessions, professional development and valuable network opportunities to address constant change while advocating for the growth and future of medical media.
Strategic Initiatives
Expand and improve current AMM events to be relevant for all levels of the association • AMM is always striving for ways to improve our various educational and social events. programs and services are being reviewed by their respective committee’s • Program committee is working hard to finalize the educational programs planned for 2015 • The Nexus Committee is researching ways to make the Nexus event even more relevant
To provide members with sound research and a variety of resources • AMM will be launching a new Body of Knowledge on the website in the coming weeks • The Body of Knowledge will only be available to AMM members and organized to allow for easy navigation • This new section of the website will be continually updated to provide members with the most up-to-date research they need • AMM will also be looking to conduct research to fill current gaps
Review & update current programs to meet the new AMM Mission and investigate new programs • The goal is to maximize AMM’s programs and services to better meet the needs of our members and their employees • AMM will be investigating new program and member benefits so that our members can have access to the latest in Medical Media
Form Alliances • AMM is investigating potential alliances with similar organizations and organization with similar missions • Alliances help to strengthen an organization move AMM’s mission forward
In Store for 2015 • 5 In-Person Educational/Networking Meetings • 2 Educational Webinars • Nexus Forum & Awards • Bowling for Breast Cancer • Educational Resources on AMMonline.org • News and industry updates via email • Redesigned and Interactive Website
Thank you for your help in shaping the future of professional journal media. Thank you for being part of the Association of Medical Media!
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