All Presentations and our guidebook will be available on our website. https://www.mountbakerbsa.org/events/popcorn/
Please stand for the Pledge of Allegiance
Gary Bazzell Anna Foster Brittani Smith Mount Baker Council Council Popcorn Council Popcorn Vice President of Kernel FaceBook Kernel Development Scout Executive: Kevin Nichols Senior Development Director: Brian Lechner
John Brentari Carol Thomas District Popcorn District Popcorn District Popcorn Site Kernel Warehouse Kernel Sales Kernel District Director: Sven Gilkey
Jessica Sanders Jennifer Bontrager Brittani Smith District Popcorn District Popcorn District Popcorn Site Kernel Warehouse Kernel Sales Kernel District Director: Dan’l Adams
Sean Moena Mike Wynn Cora Thomson District Popcorn District Popcorn District Popcorn Site Kernel Warehouse Kernel Sales Kernel District Director: Brian Lenhart District Executive: Jose Rodriguez
Please enjoy our feature presentation
How to sell Popcorn? Right vs Wrong
Movie 1
Movie 2
Movie 3
Movie 4
Movie 5
Movie 6
Safety Protocols during Covid-19
Take Your Sales Online!!
Use the Tools You Have • Trail’s End Dashboard • Training Page • Share Buttons • Update Trail’s End Site • Photos • Videos • Favorite Product • Goals • Trail’s End Facebook Page • Mount Baker Council Popcorn Facebook Page • Social Media Sites • Mount Baker Council Website • www.mountbakerbsa.org/popcorn
Website Scout Personal ID Click
Scout Code
Why Digital • Facebook is the most used Social • 54% of people use Social Media Media site by adults in US – 2/3 to research products of adults • Instagram Stories use increased • People spend an average of 3 from 150 million to 500 million hours per day on social networks between January 2017 and and messaging January 2019 • 73% of marketers feel Social • 91% of Social Media usage is Media marketing is effective with a mobile device Source: https://www.oberlo.com/blog/social-media-marketing-statistics
Using Trail’s End Share Features To use the Social share on the Trail’s End app you have to have that social network’s app loaded on your device.
How to use Social Media As a Unit As a family • General Communication • Sell to family and friends online • Contests • Best Practices • Use Online Direct • Trail’s End Promotions • Show pictures of your Scout • Deadlines • Encourage people to find a Scout and • Selling purchase popcorn • Doing Scout Things • If you see a Scout in your neighborhood or at a • Community Service store help them fund their Scouting adventure • Showcase your Scouts • Tag @MountBakerBSA • High Seller • Use Hashtags • Most Improved • Extra Effort • #MBCPopcorn • Sold $700 in 5 hours one day • #MBCScouts • First sale of the weekend • First sale of the site • #AidensAdventure • Tag the parents in the post about their Scout • #FutureLeader
Utilize Social Media - Personal • Be Personal • Best Practices • People are more likely to purchase if you’re • Post at least once per week talking about: • More if you think your audience will be • Why receptive • Who • Post showing Scouts door to door • Benefits • Thank the people who purchase • Don’t forget to ask them to add an American Heroes donation • Tag them if possible • Go Live • Use Video!!! • At site sales • Have your Scout(s) create a video or series • While doing door-to-door of videos (based on age) • • Online sales event Discuss how the money is used • Talk about Free Shipping promo • With product or with graphics • Talk about their favorite product • Publicize the time before hand to get viewers • Share why they love Scouting • Use Stories STOP THE SCROLL! • The skills they are learning • Create an Event • Don’t forget to say Thank You at the end
• Personalized Facebook • Generated by Trail’s End
Link Above the Fold Additional Link
Instagram • You can send a • Cannot post from Trail’s End app direct message to or Dashboard an Instagram • Links don’t work in Instagram contact from the • Direct them to your Facebook Trail’s End app. page or event • Put your link in your profile • Ask people to send you a PM TE Link under website
Twitter • Generated by Trail’s End • Recommendations to personalize • Add hashtags • Tag @MountBakerBSA • Add a photo? • Personalize the message
LinkedIn • Share in a Post or as Private Message. • If as a post – make it relevant • Selling popcorn teaches Scouts goal setting, money management, time management, citizenship, and sales skills. They can even work towards the Salesmanship Merit Badge! Support Scouting by clicking the link.
Email, Text Subject: Online Direct Scout Name Scout Name Scout Name
Ads – Yes or No? • Most individuals who have run ads on social media have not seen an uptick in sales or interest • You are more likely to make a warm sale on social media vs a cold sale • A person who knows you/your Scout is more likely to be inclined to support you versus a stranger who has no knowledge or interest of your family • Social Media is inherently risky for youth. Use caution when promoting your Scout’s photo, video, or site to unknown persons
Dashboard Fun 50 State Challenge
Make it fun – share that fun! • Fifty State Challenge • Popcorn Recipe Cards • Feature product(s) • Ask people tag their friends to meet this challenge • Update – don’t be afraid to ask for specific states “I need someone from Maine, can anyone help?” • Post updated maps to keep people active • Build a Thermometer • http://www.jlion.com/Tools/jTherm.aspx • Suggest your own bundle • Game Day Bundle • Set a product challenge • White Cheddar and Caramel Corn • My favorite product is the Cheese Lovers • Movie (Netflix) Bundle bundle. My goal is to sell 10 bundles by • Unbelievable Butter and Blazin’ Hot August 21 st . Can you help? • Wine Night Bundle • Be sure to pick an item, or items, over $30. • Dark Chocolate Salted Caramels and Salted Caramel • Make the challenge short. No more than a Popcorn week. • Weekend Get Things Done Bundle • Post updates – some static, some video • Campfire Blend Coffee K-Cups and Chocolate • Could make it 10 American Hero Donations Caramel Crunch • Can be done for both a Unit or an individual
Combining Traditional Sales with Online Direct • Using Online Direct Door-to- • Door Hangers Door • Leave behind for people who • Eliminate the need to deliver weren’t home product • Business Cards • Product is made fresh • With thank you message • Let’s you sell product you may not • Include a way to contact you in case have on hand there is an issue with delivery • IE: Microwave Unbelievable Butter • Include expected ship dates for • Have a large sign with your unique chocolate • Include your Scouts link, or QR Code, QR Code on it for people to scan for future orders • Have a take-away item so people • Use Gmail or another free service to can order later create a popcorn email • Note: People can make an American Heroes donation of any amount via the app, but not by scanning the QR Code There are many free QR Code to your page. generators on the internet.
Think outside traditional Site Sales • Garage Sales • Different counties will be in • With Product or using Online different phases Direct • Plan accordingly • Sporting Events • Businesses • With Online Direct they can ship direct to their customer • This will require multiple orders • No way to include a message • Great thank you gifts • Customer appreciation • Food bank donation • Give away baskets
Promote Your Unit • Both Door-to-door and at site sales • Cards with your Unit information • Website/Facebook page • Email • Join night information • BeAScout Day information • Posters with unit photos at booths • Have Scouts be prepared to answer what they do or like about Scouts • Have Fun
Resources • Resources • https://www.mountbakerbsa.org/ membership/how-to-recruit- scouts/ • https://scouting.webdamdb.com/ bp/#/ - BSA Brand Center • www.mountbakerbsa.org/popcorn • https://www.facebook.com/group s/TEPopcornCommunity • SVG Files • Cricut • Silhouette • Brother
All Presentations and our guidebook will be available on our website. https://www.mountbakerbsa.org/events/popcorn/
Wagon Sales
Wagon Sales video
Prizes!!
$2,500 UNIT GROWTH INCENTIVES
$5,000 UNIT GROWTH INCENTIVES
$7,500 UNIT GROWTH INCENTIVES
Now for a word from Trails-End Our Trails end Representative: Jared Shephard
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