All-in-One Marketing & Communications Platform for Brick & - PowerPoint PPT Presentation

All-in-One Marketing & Communications Platform for Brick & Mortar Businesses One Platform, Endless Custom Possibilities

Less than 20 seconds for your customer to engage 3 easy ways to sign-up 2. Online 1. Kiosk 3. Text Keyword

LOYALTY SIGN-UP 3G/4G Enabled Kiosks for in-store sign-ups Sign-up Ofger Digital Punch Card Customers enter mobile phone number and fjrst name at kiosk. They instantly receive a double opt-in welcome text requiring them to reply “YES” to enter the program and receive a dated time-stamped claim text for sign-up ofger. Sign-Up Opt-In Text Message

LOYALTY CHECK-IN On the next and each subsequent visit your customer simply clicks Check-In and enters their mobile phone number and the next page tells them how close they are to earning their reward. They do not receive a text each time. Ooops... You have already checked-in once today. Thank you for being a loyal customer!! Our standard program allows a subscriber only one check-in per day to prevent check-in fraud.

LOYALTY REWARD When a customer checks in the required amount of times, they will earn their reward, which is redeemable on their next visit.

KIOSK REDEMPTIONS Once a customer checks in, a screen informs them of any available ofgers. Then, they simply click Redeem and a time- stamped claim text is sent immediately. Example Claim Only one ofger can be redeemed at a time. If a customer does not hit the redeem button before the iPad returns to the home screen, the user simply needs to enter their mobile phone number again to view the available ofgers. Text Message *Do not provide Loyalty ofger to customer unless they receive and show a Loyalty Claim Text which is dated and time-stamped preventing them from coming back at a later time to try and redeem, eliminating any fraud.

TRIGGER-BASED SMS AUTO-RESPONDERS Custom SMS auto-responders can be scheduled to be sent automatically to customers at predetermined intervals such as after 20 minutes, 7 days, & 14 days. Each S MS auto-responder will include a trackable mini-URL with all click-through-data available within online dashboard. • After 20 mins - Ask for birthday & include social media links. • After 7 days - Reply with email address & receive 20% ofg. • After 30 days - No check-in ofger expiring in 7 days. • After 1 year - Loyal customer anniversary ofger. 30 Days AUTOMATED RETENTION If a customer goes for 30 days with DEVELOP A TARGETED no check-ins, a “We Miss You” text is sent. DIGITAL CUSTOMER RELATIONSHIP “We Miss You” Ofger STORE OPEN On average, 8 % Surprise Ofger Social Media Birthday Ofger of non-loyal customers will return Engagement within 7 days Joe, we miss you here at Lindell Grill. Receive a FREE FOUNTAIN DRINK next visit! Offer @ expires 5/31/2015 N O B ANNIVERSAIRE! 7 Days Anniversary Ofger Email Club Gift Card Ofger Customer has 7 days to redeem “ We Miss You ” reward

textALERTs With textALERTs you can send a text message to all your subscribers at one time to promote a special product, event or even to drive traffjc on a slow day. With a 98% open rate, these textALERTS can quickly bring traffjc to your location! Now you can also create a new textALERT based on previously successful campaign templates. Easy, online wizard to schedule a textALERT or schedule via TL Connect’s customer service. 73 79 People Redeemed People Redeemed 25% OFF clearance items $2 Ofg Appetizer 1 Day Special 1 Day Special (4.19%) (3.36%) 197 244 People Redeemed People Redeemed $5 Ofg $25 Any 32oz for $5 1 month Special 1 Day Special (4.33%) (5.61%) 87 2,427 People Redeemed People Redeemed Free Monster & guitar FREE Cofgee/Cappu giveaway (8.7%) (9.97%) 1 Day Special 3 Day Special 200 218 People Redeemed People Redeemed FREE CFA Chicken Biscuit 10% OFF any Green Juice 1 Month Special 1 Day Special (14.47%) (17.86%)

MESSAGE TYPES SMS Message MMS Message ( S hort M essage S ervice) ( M ulitmedia M essaging S ervice) $2 OFF Large Smoothie

KEYWORD MARKETING Keywords can help across all your marketing efgorts. A simple keyword campaign provides alternate sign-up methods. Use a keyword “text to win” campaign for sweepstakes or contests. Keyword polling gathers valuable insight from subscribers. 1. Select a keyword that best represents your company and/or campaign. 2. Create that keyword in the user admin dashboard. 3. Decide which marketing channels to use for promotion. 4. Blast your message everywhere. 5. For best results, create a difgerent keyword to use for each difgerent media you use. Text “ KING ” to 91861 today to get $1 OFF with sign-up Coupons Social Media $ 1 O F F f o r s i g n - u p t o d a y ! Text “ KING ” to 91861 In-store signage Print Media

BOUNCEBACK On-kiosk ofger only for quick return visits Provide extra incentive to bring a customer back within a shorter period of time., same day, next day or the same week.

MINI-URL Since character space is at a premium, use our url-shortener to create a custom mini-url that you can advertise anywhere. Use textALERTs along with other marketing channel to drive traffjc to your website. Then check your results and statistics via the mini-url page in the User Admin website.

ONLINE ANALYTICS Dashboard See the weekly, monthly or yearly growth results in your subscriber list by all locations or a chosen few.