CM-24-19 File #155-03-01 Agenda Red Tape Red Carpet Process • Red Tape Red Carpet Update • Burlington Economic Development Update Council Review • Business Engagement Task Force Implementation Economic Development Overview & Key & Endorsement Priorities 2019 • • Townhall Identify Priority • • Initial Presentation City Manager • Issues & solutions Business Growth & Retention • Focus Groups & Discussion leading • • Initial Small Business • • Individual Feedback Draft • Large Business Recommendations • • Implementation Business Attraction Strategy Revised • & Manufacturers to Council July Dashboard to Recommendations • Development Council Sep 2019 Industry approved • Burlington Marketing & Branding • Rural Business • September Implementation Update & Report Q1 2020
Red Tape Red Carpet Recommendations Red Tape Red Carpet – What have we done so far? Red Tape Red Carpet • • Internal City Role to support Business Focus on business attraction and • Stronger Business Attraction & Retention Mandate & Tools Attraction & Expediting Developments retention for Council & City staff • New Role - Customer Experience Manager – Business Development • • Performance management, KPIs and Clear Business attraction focus and brand, • New Organizational Structure approved by Council regular reporting marketing to support • Burlington Economic Development Governance Review RFP issued • • Process reviews, improvements and Business Advocacy internally and to other • Development Process reviews underway • Culture of customer service and levels of government • employee empowerment to problem Organizational reviews and • Creating and controlling Shovel Ready Land to support employment solve recommendations to create better • Development of a brownfield Community Improvement Plan Underway • Agricultural and rural business regulation business support alignment between City • RFP issued to look at Municipal Development Corp support & Economic Development • Coordinated Communications & Marketing • Explore additional tools to attract & • Improved reporting & engagement with City & Economic Development retain business • New RTRC Brand & Customer Promise • Increased coordination on communications & selling Burlington 22 recommendations to Cut Red Tape & Roll Out the Red Carpet • Continuous improvement feedback
RTRC - Implementation & Economic Development Update Reporting Burlington.ca/RTRC • New Customer Feedback Form • Initial Dashboard Developed Council Engagement • Quarterly RTRC Updates • Monthly reports on RTRC issues raised by businesses • Weekly RTRC discussion with Mayor, City Manager & Economic Development
Economic Development Strategy Burlington’s Vision Framework Burlington’s Strategic Plan 2015 - 2040 City of Burlington 2015-2040 Long Term Policy Strategic Plan Official Plan Medium Term Vision to Focus Integrated Mobility Plan Policy Rural and Agricultural Plan Red Tape Red Carpet Climate Change Action Plan Documents Cultural Action Plan, Others City BEDC COB Short Term Manager’s Strategic and Financial Implementation Plans Work Plan Tactical Plans Plan
2018-2022 Key Focus Vision to Focus (V2F) Keeping Burlington competitive Attracting and Growing Innovative Companies Developing an attractive 21 st Century City
Economic Development Focus 2019 Business Growth - TechPlace 2019 Priorities • New Soft Landing focused space • GO Investment Corridor Vision • Oct 1 Post-Secondary Attraction Strategy • Business Attraction & Burlington Branding • New LaunchPads Strategy – Kidicted – August 1 • Red Tape Red Carpet Implementation • Community Improvement Plan – Spero Careers Canada Inc. – Oct. 1 • TechPlace Business Model Growth – MyBrokerBee - Oct. 1 – Zensark soft landing – Nov. 15 Annual Objectives • 1,000 jobs/year – Inverca soft landing- Dec. 2019 • $100 MN in ICI Construction • Discussion with HalTech on Future • 25% increase in Shovel Ready Land supply Direction
Business Growth - Partnerships Investment Attraction Update Supplementary to BEDC’s 2019 FDI Initiative Andrew Elliston | Economic Development Officer
Overview What is Investment Attraction? 1. What is investment attraction? Investment Attraction is simply the act of, and actions leading to, bringing 2. How do companies experience investment investment to your community. attraction? Regional FDI National 3. What do companies look for when expanding? 4. How a municipality accomplishes investment attraction? 5. The investment attraction landscape 6. Opportunities and challenges with investment Companies always Foreign Direct Investment When a company attraction is bringing in new maximize their domestic outgrows their current investments from growth before seeking out space, or are looking for 7. Our approaches to Investment Attraction in 2019 international markets. international markets. new opportunities, they first look to their 8. Our Actions in 2019 neighbors. Investment Attraction is bringing in new business
How a Business Experiences an Key Decision Factors- Small Vs. Large Expansion/Relocation Business Companies typically vary in how they assess a potential expansion opportunity based on their size. Initial Investment and Site Selection Consultant In-Market Meetings Establishing Operations • The initial seed • The company • The business • The • The new Internally cases created organization company investment is determines an by the al framework continues to provided to expansion to consultants for an invest in the • The company • The company begin operations be possible and international new market retains a site travels to within the new and an government expansion is and increases selection each market. This unseized consultant to partners are shortlisted developed their investment is market assessed, and within the investment as assist them in market to used to setup a opportunity to finding the expanded on, parent initial sales determine if exist by the operations strategic office grow ideal location the fit is right company and create a skeleton for the Internal Assessment of Organizational new operations Framework Markets Business Case Analysis Operational Expansion
Small Companies- Important Factors Large Companies- Important Factors Small companies tend to favor the more personal aspects that Large companies favor a quantitative approach to site selection, make an area desirable and treat the process as qualitative as and treat the process as inputs to a grand application. opposed to quantitative. Amenities Demographics Family Concerns Real Estate Costs Business Proximity Incentives Real Estate Quality Tax Rates What is nearby, and What is the labor force, Would my family, and Is this space conductive What is the right Are we close enough to Will the government How much will the what makes the area a culture, and vibrancy the families of my to both our culture and balance between cost meet with our primary provide us assistance to government require our needs in a facility? from us to do business “special” place to work like in the nearby area? employees, like the and desirability? customers? Is the relocate and to expand? in? area? market large enough for in this area? future business development? Large Companies Tend to Focus More on the Numbers
Office- Important Factors Industrial- Important Factors Industrial users, especially in our area, are highly susceptible to price Cost is still important to office users, but they care more about appearance and fluctuations and capital expenses. Prestige is not as important as with amenities than industrial users. an office user. Labor Availability and Transportation Land/Real Estate Costs Costs Industrial users are The cost of logistics is The cost of land and real extremely susceptible to only increasing, and the Real Estate Concerns estate is one of the Nearby Amenities Proximity to Customers labor costs, and the importance to be near largest expenses that Office users care about availability in their to their primary Office users need places Office tend to want to can be incurred by an balancing prestige, utility, and immediate market. customers, labor force, to relax and meet with be within an hour drive industrial user. costs as they consider potential and suppliers is very clients/suppliers. of the majority of their locations. important. market. Industrial Favors Cost and Labor Office is Mostly About Prestige and Location
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