Agenda Industry Overview 2010 Success in 2010 Performance 2010 - PowerPoint PPT Presentation

Agenda Industry Overview 2010 Success in 2010 Performance 2010 Next Step in 2011 Page 2

Page 3

Page 4

Domestic Overview Penetration Region YEAR Users Population Usage Source rate 2009 16,100,000 65,998,436 24.4% ITU Thailand 2010 17,486,400 66,404,688 26.3% ITU No. Company No. of Games % 1. Asiasoft / Funbox 21 games 18.9% 2. Winner Online 15 games 13.5% 3. TDE & NC True 9 games 8.1% 4. INI3 Digital 7 games 6.3% 5. Cubinet Interactive 7 games 6.3% 6. Onnud 20 7 games 6.3% 7. Vplay 6 games 5.4% 8. Golden Soft 3 games 2.7% 9. TOT Public Company Limited 3 games 2.7% 10. onenet.Co.,Ltd 3 games 2.7% Others (22 publishers) 30 games 27.0% Total 32 publishers 111 games 100.0% Total Max CCU = 288,127 CCU Page 5

Online Game Breakdown by Game Type Others Asiasoft / 26% Others Funbox 20% 63% Asiasoft / MMOPRG CASUAL INI3 Digital Funbox Golden Soft 49% 16% 7% CASUAL MMORPG TDE / NC 17.6% 48.7% True Winnersoft 15% 4% FPS 27.9% Others Asiasoft / 2% Funbox Asiasoft / 2% Winnersoft Funbox 14% 0% WEB GAME 5.8% FPS Web Game Others INI3 Digital 40% TDE / NC 60% True 0% 82% Page 6 Proportion base on Max CCU end of Dec 10

Thailand Top 5 Ranking Game Online Audition PANGYA Fifa 2 Tales Zone4 yulgang Ragnarok ray city Cabal Rohan Runner Online Special Point Blank xshot Sudden KARMA Boomz Travian War2 ZhezafighterSangokushi Force Attack REVO • AS maintained its strength in MMO and Casual games, in 4Q10 AS obtained 4 out of top 5 for MMO and ranking no. 1 for casual games. • In the segment of FPS, True group was the leader and obtained 3 out of top 5 ranking. Ini3 was the leader for web game. • For all segment, RO was the most popular game for this quarter with CCU of 29,880 compared to AU of 29,078 and SF of 24,940. Page 7 Remark : base on Max CCU end of Dec 10

Page 8

Overseas Overview YEAR Region Users Population Penetration rate Usage Source Singapore 3,370,000 4,657,542 72.36% ITU 2009 Malaysia 16,902,600 28,610,000 59.08% ITU 20,272,600 33,267,542 60.94% Singapore 3,658,400 4,701,069 77.82% ITU 2010 Malaysia 16,902,600 28,910,000 58.47% ITU 20,561,000 33,611,069 61.17% No Company No. of Games % 1. Run Up Sdn Bhd 25 games 17.0% Asiasoft 2. Cubinet Interactive Sdn Bhd 16 games 10.9% Other 27% 3. CiB Net Station Sdn Bhd 13 games 8.8% 36% 4. Asiasoft SG & MY 10 games 6.8% 5. iG-Interactive Sdn Bhd 10 games 6.8% 6. i1play 9 games 6.1% 7. MyCNX (M) Holdings Sdn Bhd 6 games 4.1% CIB 8. Game Flier (M) Sdn. Bhd 6 games 4.1% 10% 9. V-Flame Entertainment 6 games 4.1% Rupup 10. Easy Joy Entertainment Sdn Bhd 5 games 3.4% Garena 4% IAH Others (17 publishers) 41 games 27.9% 9% Cubinet 7% Total 27 publishers 147 games 100.0% 7% Total Max CCU = 132,250 CCU Page 9

Online Game Breakdown by Game Type Asiasoft SG & MY Others Asiasoft 16% 27% SG & MY 31% CIB MMOPRG CASUAL 20% Others CIB 63% 6% CASUAL Garena 16% 37% MMORPG 64% FPS 16% Asiasoft Others SG & MY WEB GAME 27% 25% 4% FPS Garena CIB 21% 27% Page 10 Proportion base on Max CCU end of Dec 10

Singapore Top 5 Ranking Online Game Page 11 Remark : base on Max CCU end of Jan 11

Malaysia Top 5 Ranking Online Game Page 12 Remark : base on Max CCU end of Jan 11

Page 13

Success in Online Game New Game Launch Quarter 1 Quarter 2 Quarter 3 Quarter 4 Type: MMORPG Type: MMORPG Type: MMORPG Type: MMORPG From: Korea From: Korea From: Korea From: China Launch: 10 Feb 10 Launch: 1 Apr 10 Launch: 29 Jul 10 Launch: 30 Nov 10 Operate: TH Operate: SG Operate: TH Operate: TH [Funbox] Type: MMORPG Type: MMORPG Type: MMORPG From: China From: China From: China Launch: 1 Apr 10 Launch: 9 Sep 10 Launch: 16 Dec 10 Operate: SG Operate: TH Operate: MY Remark: Monster Master Online is the same title of Monster forest Page 14

New Game and Existing Game Growth Unit : Million Baht Domestic Items Amount % Growth FY08 FY09 FY10 FY09 FY10 Portion ▼ 9% ▲ 80% New Games 10.8% 8.3% 13.0% ▲ 21% ▲ 9% Existing Games 89.2% 91.7% 87.0% GO/FS/SMO/ RM/DK/WFFM/ RH/12Sky2/8inw New Games SA/3K/HY GC/RP/VC/AT /MF Page 15

Top 5 Ranking Online game 0 • Top 5 ranking games generated 69% of total income in 2010 whereas 76% of total income in 2009. Page 16

Performance of APAs & ARPU Avg. APAs Monthly ARPU (baht) (users) 300,000 600 250,000 500 200,000 400 150,000 300 100,000 200 50,000 100 0 0 1Q06 2Q06 3Q06 4Q06 1Q07 2Q07 3Q07 4Q07 1Q08 2Q08 3Q08 4Q08 1Q09 2Q09 3Q09 4Q09 1Q10 2Q10 3Q10 4Q10 APAs Monthly ARPU • ARPU has improved constantly to 494 baht in 4Q10 from 423 baht in 3Q10 or increased 17% QOQ • In terms of paying accounts has maintained the same level as last quarter at 177,455 or increased 1% QOQ. Page 17

Existing Game Growth Unit : Million Baht Overseas Items Amount % Growth FY08 FY09 FY10 FY09 FY10 Portion ▼ 54% ▼ 77% New Games 11.1% 6.3% 1.3% ▼ 14% ▲ 17% Existing Games 88.9% 93.7% 98.7% New Games CB YG/SA/CC MF/RC/BOI Page 18

Top 5 Ranking Online game • Top 5 ranking games generated 96% of total income in FY 2010 whereas 98% of total income in FY 2009. Page 19 0

Performance of APAs & ARPU Avg. APAs Monthly ARPU (baht) (users) 80,000 900 800 70,000 700 60,000 600 50,000 500 40,000 400 30,000 300 20,000 200 10,000 100 0 0 1Q06 2Q06 3Q06 4Q06 1Q07 2Q07 3Q07 4Q07 1Q08 2Q08 3Q08 4Q08 1Q09 2Q09 3Q09 4Q09 1Q10 2Q10 3Q10 4Q10 APAs Monthly ARPU Page 20

Streamlining in Overseas Operation Cost Deduction Employee Operational Support Operational Support Reduced expenses - IT - IT decreased 60 staffs - MIS - MIS 17.1 mb or but quality is the - Customer Service - Customer Service 20% from last same - Marketing Planning - Marketing Planning year End-User End-User Page 21

Page 22

Summarized Group Performance Unit: Million Baht Q4-2009 Q4-2010 %YoY FY2009 FY2010 %YoY Revenue 415.3 451.0 8.6% 1,472.7 1,539.6 4.5% < By Region > Domestic 277.0 305.0 10.1% 999.5 1,082.6 8.3% Overseas 138.3 146.1 5.6% 473.1 457.1 (3.4%) < By Business Type > Online 330.5 406.5 23.0% 1,195.3 1,359.6 13.7% Distribution 74.3 22.6 (69.5%) 216.8 124.4 (42.6%) Others 10.6 21.9 107.1% 60.5 55.7 (8.0%) COGS 220.2 232.5 5.6% 822.6 793.5 (3.5%) Gross Profit 195.1 218.5 12.0% 650.1 746.1 14.8% % GP 47.0% 48.4% 44.1% 48.5% SG&A 99.1 114.2 15.2% 374.2 378.9 1.2% % SG&A 23.9% 25.3% 25.4% 24.6% EBIT 96.0 104.4 8.7% 275.8 367.3 33.1% % EBIT 23.1% 23.1% 18.7% 23.9% Net Profit 64.1 69.2 8.0% 178.5 264.5 48.2% % NP 15.4% 15.3% 12.1% 17.2% Basic EPS (Baht) 0.21 0.23 0.60 0.87 Net Profit after Adjustment 55.6 84.7 52.4% 176.6 290.4 64.4% % NP 13.4% 18.8% 12.0% 18.9% • Online income accounted for 90% of total income. • Total adjustment of THB25.9 million consisted of tax loss of THB 9 million (35%) in Fun Box, A/R provision for VN of 15.5 million (60%) and others in write off of asset in ASM (move to new office)THB1.4 million (5%). Page 23

Summarized Performance-Domestic Unit: Million Baht Q4-2009 Q4-2010 %YoY FY2009 FY2010 %YoY Revenue 277.0 305.0 10.1% 999.5 1,082.6 8.3% Online 223.2 262.9 17.8% 798.8 920.5 15.2% Distribution 44.9 20.7 (53.8%) 147.0 107.8 (26.7%) Others 8.9 21.3 138.7% 53.7 54.3 1.2% COGS 109.2 137.4 25.8% 465.1 472.7 1.6% Gross Profit 167.8 167.6 (0.1%) 534.4 609.9 14.1% % GP 60.6% 54.9% 53.5% 56.3% SG&A 58.2 77.4 32.9% 222.1 266.1 19.8% % SG&A 21.0% 25.4% 22.2% 24.6% EBIT 109.6 90.2 (17.7%) 312.3 343.7 10.1% % EBIT 39.6% 29.6% 31.2% 31.8% Net Profit 77.7 61.8 (20.4%) 218.8 247.5 13.1% % NP 28.0% 20.3% 21.9% 22.9% Net Profit after Adjustment 68.0 76.0 11.7% 215.7 272.0 26.1% 24.5% 24.9% 21.6% 25.1% Page 24

Summarized Performance-Overseas Unit: Million Baht Q4-2009 Q4-2010 %YoY FY2009 FY2010 %YoY Revenue 138.3 146.1 5.6% 473.1 457.1 (3.4%) Online 107.3 143.6 33.8% 396.5 439.1 10.7% Distribution 29.4 1.9 (93.6%) 69.8 16.6 (76.2%) Others 1.6 0.6 (65.3%) 6.8 1.3 (80.5%) COGS 111.0 95.1 (14.3%) 357.4 320.8 (10.3%) Gross Profit 27.3 51.0 86.5% 115.7 136.3 17.8% % GP 19.7% 34.9% 24.5% 29.8% SG&A 40.9 36.8 (10.1%) 152.1 112.7 (25.9%) % SG&A 29.6% 25.2% 32.2% 24.7% EBIT (13.6) 14.2 204.1% (36.5) 23.5 164.6% % EBIT -9.8% 9.7% (7.7%) 5.2% Net Profit (13.6) 7.4 154.2% (40.3) 17.0 142.1% % NP -9.8% 5.0% (8.5%) 3.7% Net Profit after Adjustment (12.4) 8.7 170.3% (39.1) 18.3 146.8% -9.0% 6.0% (8.3%) 4.0% Page 25