AB1296 Stakeholder Workshop March 8 th 2013
Agenda Usability Overview • • Timeline • Target Audience Approach • Application Preview • Anonymous Screening • • Application • Eligibility Results Question and Answer • 2 3/6/2013
Usability Timeline Understand Gain an understanding of people and context through user research Identify key design constructs and principles 11/2012 – 01/2013 Determine the overarching system design constructs including: Define • Information architecture • Key task flows 01/2013 – 03/2013 • Interaction models Design key components of the experience platform by determining: Design • Key page types • Essential task flows 03/2013 – 05/2013 • Page level interaction / Visual design Extend the platform into the system using: Deliver • Design specifications 05/2013 – 07/2013 • Pattern libraries 3 3/6/2013
Target Audience Demographic mix based on the California Census, wide range of experience (or now experience) with public and private healthcare systems. 4 3/6/2013
Approach to Usability - Leverage Existing Research UX2014 design principles PBGH research on plan choice Ogilvy/NORC marketing research Consumers Union reports Behavioral economics literature Best practices from existing sites Stakeholder input 5 3/6/2013
Approach to Usability – Conduct User Research Foundational research Ethnographic Research – In field research, interviewed target audience Diary Studies Landscape Review – User feedback on design constructs User testing of prototypes Eye Tracking Studies Information Architecture and Navigational Model Design Look-Tone-Feel Study – Design and integration of a cohesive branding Iterative Test & Design – User feedback on design constructs 6 3/6/2013
Conduct User Research – Ethnographic Study 7 3/6/2013
Conduct User Research - Locations 8 3/6/2013
Conduct User Research – Landscape Review User testing to explore existing graphical designs and interactions as methods of conveying complex decision making processes Tested Concepts: Size and Color Filtering Consuming and Comparing Conducted user testing and research of baseline products as a starting point for refining the CalHEERS design 9 3/6/2013
Iterative Design & Test – User Research 10 3/6/2013
Iterative Test & Design – Fast Cut 11 3/6/2013
Iterative Test & Design - Refine 12 3/6/2013
Agenda Usability Overview • • Timeline • Audience Approach • Application Preview • Anonymous Screening • • Application • Eligibility Results Question and Answer • 13 3/6/2013
Application Preview • Online Application Preview: Work in Progress • Wireframes – no visual design • Wording not finalized • CMS model still being assessed • Entering iterative test and design 14 3/6/2013
Anonymous Screening 15 3/6/2013
16 3/6/2013
17 3/6/2013
18 3/6/2013
Consent for Verification 19 3/6/2013
20 3/6/2013
Household Primary Contact 21 3/6/2013
22 3/6/2013
Personal Data - Address and Contact 23 3/6/2013
24 3/6/2013
Personal Data - Optional Data 25 3/6/2013
26 3/6/2013
Household Income Summary 27 3/6/2013
28 3/6/2013
Eligibility Results 29 3/6/2013
30 3/6/2013
Question and Answer 31 3/6/2013
Recommend
More recommend
