A re Low income Households ready for a Financial Planning Culture • MIC 2016, Colombo Sri Lanka
1 The Haitian Financial Sector (Bank, MFI..) 2 The AIC Experience 3 The Learning Journey 4 Lessons Learned 5 Next Steps
The Haitian financial Sector Population 10,000,000 • 6 Commercial banks • Over 1.8 millions savings • accounts Avg savings Yearly balance = • +(-) 600 USD 10 Micro Finance Institutions • Over 300,000 borrowers • 70,000 depositors • Credit rate non competitive •
MEASURING GROWTH ACCESS TO CREDIT AND BUILDING WEALTH WEALTH BUILDNG AND NEED FOR OTHER FINANCIAL TOOLS ACCESS TO CREDIT 22/10/2016
THE AIC EXPERIENCE Premium Growth 4500 4000 800 3500 777 713 3000 688 2500 Avg Premium Avg Trans 2000 1500 1000 571 500 0 2009 2012 2013 2014 2015
THE AIC EXPERIENCE the financial culture in the lower segment of the pyramid in our country has always 22/10/2016 been resumed to savings checking accounts and credit.
THE AIC EXPERIENCE Experience >Assumptions Limited insurance Strong Insurance exposure and purchasing access to financial behavior. tools
PRODUCT CONCEPT Financial Access to planning financial culture tools Haitian Culture
BEYOND THE TRADITIONAL Coverage for as low as 615$ ASSURANCE No decapitalization Contribution + interest+ duration X Crédit CAISSE ROUGE WHY GO TO CAISSE THE BANK? VERTE
OUR APPROACH • Company strong branding • Personal financial objectives • Possibilities with the right Universal life Product.
LESSONS LEARNED Insurance Ins. Prod vs Bank Financial short term Education selling Mark. structure Comm Hurdle
ADJUSTABILITY Low product Trust issue acceptance Selling Approach Strategy
NEXT STEPS • Continue with design of innovative tools • Invest in long term education for better financial literacy • Financial behavioral changes leading to financial planning and discipline the financial culture in the lower segment of the pyramid in our country has always 22/10/2016 been resumed to savings checking accounts and credit.
POTENTIAL OUTREACH • Access to better financial tools • Design educational initiatives for better financial literacy • Touch/ Educate over 25,000 low income household bank clients in the next three (3) years • Growth of over 5,000 insured in the next 4 years. the financial culture in the lower segment of the pyramid in our country has always 22/10/2016 been resumed to savings checking accounts and credit.
Thank You Isabelle Delpeche Alternative Insurance Company idelpeche@aic.ht
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