A Joint Venture of KDM Consultants, Inc. & The Legacy Group, Inc.
Common Barriers to Gift Cultivation Who are your most likely prospects? What do they care about? What's the best way to reach them? Who or what influences their giving decisions? Traditional prospect research alone only gives you part of the picture
The DNA Difference People give to people... For less than the cost of the average business dinner, you can see and tap the influence of the people your prospects know and trust.
The DNA Results We start by researching biographical data on your top donor prospects and creating a visual map of their connections to people, organizations, and giving interests. Then we add your board or volunteers, and their relationship connections. We analyze these data to uncover the key players with the greatest networks and influence. The result is a road map to successful cultivation strategies
3 2 Organization collects DNA conducts research on relational data from Board 1 prospects Members/Campaign Volunteers Organization identifies top prospects 4 DNA compiles, analyzes, and Results maps relational data 1. Intelligent cultivation strategies are developed 2. Donor cultivation time is reduced 3. Probability of contributions increase 5 4. Results accelerated! Organization leadership reviews research and relational map 6 Organization leadership plans donor cultivation strategies
How others have used Donor Network Analysis TM Prioritizing prospects for cultivation Assigning volunteers to the right prospect Developing a board that connects to influential networks Identifying new donor prospects
Benefits of Donor Network Analysis TM Intelligent cultivation strategies developed Donor cultivation time is reduced Probability of contributions increase Results accelerated!
A Joint Venture of KDM Consultants, Inc. & The Legacy Group, Inc.
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