A DVERTISING P LATFORM Students : Avi Shahimov, Ariel Slonim , - PowerPoint PPT Presentation

A DVERTISING P LATFORM Students : Avi Shahimov, Ariel Slonim , Nave Ariel , Yuri Gabaev , Yuval Kovler, Dima Kupershmidt Mentor: Segev Cohen. Supervisor: Eli Itin Hanoch Sapoznikov Jan 2012 Lead of Worldwide Academic Relations 30 Oct 2011

I NTRODUCTION  During specific hours of the day many costumers want to use the telecom services causing slowness and in several cases – denial of service  The business sector will continue to use the services during prime time due to their business needs.  Our goal is to provide an advertising platform which will encourage costumers to use the telcom services during the “Dead Hours” instead of “Rush Hours”

O BJECTIVES  Creating an advertising platform which will encourage and convince costumers to use the telecom services during the “Dead hours” instead.  Reducing the services usage during the “Rush hours”

F EATURES  Embedded application that can run on multiple platforms (all PC OSs, iPhone, Android, smart TVs…)  Enables easy advertisements upload  Set of social agendas for each population sector  Recommendation engine that will provide optimal time and platform for the advertisement based on the population sector  Interactive advertisements according to user personal profile.  Detection of “Rush hours” and notifying the user.

R ISKS  Other companies may gain from our product  Not all adverting works.  Some sectors will not be convinced  Consuming habits are hard to change (though it is possible)

M ETHODOLOGY  Define target population sector.  Learn the most popular advertising means (TV serious, Youtube …)  Create a recommendation engine based of the previous research  Develop an embedded platform for advertisements  Combine the platform into smart phones

M ILESTONES Legal research (Weeks 1-3) Deliverables: all related legal aspects. Market analysis (Week 4-7) Deliverables: Population sectors, main services usage, advertising means, social agenda Product design (Weeks 7-10) Deliverable: Architecture of the platform Development (Week 10-15) Deliverables: final product – platform ready for deployment CSR Training (Weeks 15) Deliverables: Training for the CSR for the new platform

F INAL D ELIVERABLES  Advertisements  Set of advertisement directed to each population sector.  Market analysis  Set of population sectors  Set of social agendas for each population sector  Set of advertising means

Thank you…