7 women
70 newborns
99% of avoidable perinatal deaths occur in developing countries
non-invasive
non-invasive safe
non-invasive safe reliable
ultrasounds
“A more widespread use of ultrasound imaging … should lead to reduction in maternal and perinatal mortality.”
meet punitha
free scans government hospital expensive scans private hospital
free scans government hospital expensive scans private hospital
family
free scans government hospital ? expensive scans private hospital
free scans government hospital expensive scans private hospital
the team Michael Hansen MFA, Industrial Design Suhansanu Kumar Jacob Hanselman PhD, Computer Science BS, Bioengineering Johnny Chang Emily Matijevich BS, Computer Science + Statistics BS, Bioengineering
consistent visits
consistent visits trusted relationships
consistent visits trusted relationships educated mothers
Reduce geographical barriers…
Reduce geographical barriers… facing a growing ratio of patients to doctors…
Reduce geographical barriers… facing a growing ratio of patients to doctors… …via techniques of “Store-and-Forward”
1) Data uploaded to cloud by technicians
1) Data uploaded to cloud by technicians 2) Completed report uploaded to cloud
3) Report printed and delivered 2) Completed report uploaded to cloud
① ② ④ ③
① ② ④ ③
hardware
GE Vscan
portable
quality
education Education
fast, convenient low quality high quality private hospitals government hospitals time consuming
ultrasound technician
staying connected Village
comfort and privacy
g Kit f a GE Vscan b tablet d c c stethoscope d blood pressure cuff e scale a h f thermometer b g measuring tape d h prenatal vitamins i report j education materials i,j
ultrasound appointment Appointment
on to the next… Motorcycle (again)
health report
exchange model
GE VScan feedback cash
GE VScan feedback cash
referrals GE VScan feedback cash
business unit specialist center (1) technician hub (5) rural area • 5 specialists • 30 technicians • 600 villages • 1 IT technician • 10 HR
annual operating cost per business unit $24,312 $19,800 technician salaries $108,000 specialist salaries $39,600 HR/IT salaries consumables rent/maintenance $30,000 one-time equipment costs: $124,000
price of a scan = $17
year 1 Bangalore
year 3 Bangalore Mysore
year 5 Bangalore Mysore Chennai
year 7 Bangalore Mysore Chennai Mumbai Calcutta
…and beyond
expansion financials 2000 Mumbai, Calcutta 1500 Chennai dollars (thousands) Mysore 1000 Bangalore 500 0 1 2 3 4 5 6 7 8 -500 years yearly profits earnings to date
sustainability
$500,000
thank you
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