7 stupid simple strategies to explode your business growth By @ClaytonJohnson
first things first • My Rules: • Action is the only thing that produces results • Focus on what actually grows the company • Get creative, this can work for you • Don’t worry about problems you don’t have
my goal • Leave you with MULTIPLE AWESOME strategies you can take and implement in your business • Give real life examples of what we did + Alternative routes you can take
main areas • 1. Getting Leads In The Door • 2. Converting More Leads Into Customers
Let’s do this
Getting leads - strategy 1 • 1) Make the BEST out of your current traffic • Much easier to use what you currently have than to get more - AKA Increase Conversions • Make it stupid easy to get on your list, sign up, etc • Eliminate Distractions, Make Stronger CTAS • Some examples…
how did it work for us?
Getting leads - strategy 2 • 2) Focus on getting people on your email list • Why?
Getting leads in the door
Getting leads - strategy 2 • 2) Focus on getting people on your email list • Why? • #1 return on investment • Direct connection to your customer base • Everyone checks email • You have more control than facebook or any other platform
Getting leads - strategy 2 • 2) Focus on getting people on your email list (opt in maximizer) • Again, make it stupid easy • Put popups on your site, hellobar, leadboxes, blog etc. • Awesome resource for additional info: http://email1k.com/
Getting leads - strategy 2 • 2) Focus on getting people on your email list (opt in maximizer) • Again, make it stupid easy • Put popups on your site, hellobar, leadboxes, blog etc. • Awesome resource for additional info: http://email1k.com/
Getting leads - strategy 3 • 3) Jack Influencer Audience • Why? They already have traffic and you can get a flood. • Find influencer with audience, do whatever it takes to get in front of their audience. • Example: The HOTH: Shoemoney, NNM, Customer Reviews, Affiliate Program, Giveaways, Friends
Getting leads - strategy 3
Getting leads - strategy 3 • 3) Jack Influencer Audience • Try to do anything to help them out (and get a share of their audience at the same time • Comment on their blog, Guest pos • Do a JV / Webinar • Buy ads on their site
Getting leads - strategy 4 • 4) Lead Magnets / Lead Pages • Create Lead Magnets / Things you can give away for free, customer education to get people on your email list. • Example: HOTH - SEO Tools PDF download, Local Tools, Easy Keyword Research, Local Webinar, etc.
Getting leads - strategy 4
Getting leads - strategy 4
� Converting More Leads into customers
converting leads - strategy 1 • 1) Do Better Email Marketing • Don’t send 1 and done emails if you are promoting something - We used to do this. It works very mediocrely. • Instead: Send a sequence that builds up
converting leads - strategy 1 • HOTH Blitz was the first time we used this new strategy • We had explosive growth vs. our other launches • Why? It helps people, gives context, and builds excitement
converting leads - strategy 1 • Example: • Email 1: Teaching concepts related to pitch • Email 2: Telling a story of success • Email 3: Explain how to do the same thing + We can do it for you
converting leads - strategy 1 • This is the difference between a fizzle in sales and a sales explosion
Converting Leads - strategy 2 • 2) Automate Follow Up • Almost everyone needs to be followed up with • It’s hard with a limited sales staff • What do we do? Automate it.
Converting Leads - strategy 2 • 2) Automate Follow Up • #1 - Customer.io • Automatically send welcome emails, follow up, and trigger emails
Converting Leads - strategy 2 • #1 - Customer.io • Automatically send welcome emails, follow up, and trigger emails
Converting Leads - strategy 2 • 2) Automate Follow Up • #2 - Adroll / Retargeting • Follows visitors around the web automatically for you
Converting Leads - strategy 2 • 2) Automate Follow Up • #2 - Adroll / Retargeting • Follows visitors around the web automatically for you
Converting Leads - strategy 3 • 3) Make People Like and Trust You via Autoresponder • Why? Get people from Interest to Trust. Become authority. Help people before asking for a sale.
Converting Leads - strategy 3 • How? Any mail program (Aweber, Mailchimp). • Send out a customer survey asking for the top problems. • Correlate the answers • Write an email for each one
there ya go. now go implement and let me know!
click below to get slides + links!
Thanks! Twitter: @the_hoth Facebook: facebook.com/thehoth
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