5/13/2019 Kit for New Parents DISTRIBUTION 1 Vicki Law Kit for - PDF document

5/13/2019 Kit for New Parents DISTRIBUTION 1 Vicki Law Kit for New Parents Distributor 2 Introducing Vicki Law • Non profit executive with 30 years of experience • Worked for Girl Scouts of the USA in Napa and Solano counties; Europe: Germany, Belgium, the Netherlands, France, Turkey, Spain, Portugal, the Azores, the UK, and Italy as the Membership and Marketing Director for USA Girl Scouts Overseas North Atlantic • Worked for USA Girl Scouts West Pacific in Japan, Okinawa and Korea as the Director of Training • Worked for Girl Scouts of California’s Central Coast as Chief Operating Officer • Now works for First Five Monterey County and Institute for Health Advancement as the Kit for New Parents Distributor (Independent Contractor) • Executive Director for Partners For Peace which provides prevention/intervention family education for families with youth who use drugs and alcohol, are violent, chronically truant or in gangs or gang adjacent 3

5/13/2019 We are dedicated to the healthy development and well-being of children in California. 4 What is First 5? First 5 Children and Families Commissions are dedicated to the healthy development and well-being of young children in California. Voters created First 5 in 1998 by passing Proposition 10, adding a 50- cent tax on tobacco products to create a dedicated revenue stream for children 0-5. By voter mandate we are committed to improving children’s health, school readiness and family functioning. First 5s are responsible for receiving and distributing Proposition 10 funds and carrying out the implementation of the California Children and Families Act. . 5 First 5s works with community based organizations to: ensure children are healthy and prepared for school, families are connected to parenting resources, and the community is strengthened to support families with young children. Millions of dollars a year to support local agencies and programs working with young children and their families. The FREE Kit for New Parents (a $75 value) is packed with the latest information on everything from prenatal care to finding a quality preschool. 6

5/13/2019 What is in the Kit? The FREE Kit for New Parents is packed with the latest information on everything from prenatal care to finding a quality preschool. This award-winning Kit includes:  The CA Parent’s Guide Resources for Parents of Children Ages 0-5  Puppy and Friends touch-and-feel board book, What to Do When Your Child Gets Sick and much more.  Kits are currently available in English and Spanish. Asian Languages will be available in the Fall of 2019.  The F5CA Commission provides the funding for the kits. Customization items added by local First 5 counties, with feedback from our community partners, include a variety of items from outlet protectors, Daddy’s Tool Bag DVD, dental hygiene information etc. 7 Value of the Kit to Dental Patients ENCOURAGES PARENTS TO:  If you see white or dark spots on your child’s teeth, take them to the  Take their baby to the dentist before dentist. These may be cavities. their first birthday. FOR THE MOM-TO-BE:  Brush your child’s teeth twice a day with a soft brush and fluoride tooth  See your dentist during pregnancy. past and clean between their teeth. It’s important for your and your baby’s health.  Sugar-sweetened drinks like soda can cause cavities. Water is better. 8 Kit for New Parents (Kit) - Program Evaluation Report, December 2011 Prepared by the UCLA Center for Healthier Children, Families and Communities Summary of Key Points: • Respondents were asked to rate the extent to which the Kit improved their knowledge on several topics related to their infants well-being. 91% of respondents reported that they agreed or strongly agreed that the Kit improved their knowledge about child development. • 81% strongly agreed or agreed their knowledge about healthcare options for their infant increased since opening the Kit . • 93% strongly agreed or agreed that they had more knowledge about ways to keep their child safe. • 87% of respondents strongly agreed or agreed they felt more confident about being a new parents after opening the Kit . 9

5/13/2019 •Over half of the respondents who had the Kit for more than 1 year read “Puppy & Friends” with their children more than 10 times, with more than 95% reading the book at least once. •97% of respondents strongly agreed or agreed they were likely to recommend the Kit to other parents. •Conclusion: Reassessing advertising and distribution strategies may help to get the Kit into the hands of more parents. 10 11 This Photoby Unknown Author is licensed under CC BY-NC-ND I am wondering. . . How many of you have received the Kit for New Parents? 12

5/13/2019 Kit Contents – CA Parent Guide (Market Emphasis-All ) The Kit contains a guide entitled, CA Parent Guide. It is a collaboration between First 5 CA and UC Berkley. It provides parents with the latest information on brain development, nutrition, physical and emotional health, development milestones, and child safety in an easy to navigate format . Remember, this booklet outlines typical developmental stages, but all children are different. 13 Dental Information  Advises pregnant women to get dental care and practice good oral hygiene for their health and that of their babies  Provides information on good nutrition, including eating enough calcium-rich foods and avoiding sugary snacks and other junk food  Nutrition information is provided for various life stages and ages 14 Dental Information  Age-appropriate oral health advice is given throughout the guide. This includes a dedicated chapter on oral health and advice on:  How to clean a baby's gums  How to brush toddler's teeth  When children are old enough to brush on their own  When a baby should first see a dentist  Ways to prevent tooth decay  Tooth problems to watch out for  How to find a dentist and afford dental care 15

5/13/2019 Kit Contents - What To Do When Your Child Gets Sick (Market Emphasis – Hospitals, Clinics, Dentists) The book What to Do When Your Child Gets Sick is an easy-to-read book that answers questions many parents have regarding their child’s health and common illnesses. This is a great guide for helping parents determine when to treat an illness at home and when to call or see a healthcare professional. The Poison Control Refrigerator Magnet helps parents keep important safety and emergency contact information readily available. 16 “Talk, Read, Sing”  Commercials to promote “Talk, Read, Sing” are on: Social media, TV, radio, posters, etc.  Babies who are talked to and read to from the time they are born are better prepared by the time they start school. Kids who aren’t have a 50% chance of falling behind and have a hard time catching up . ( I AM WONDERING. . .) 90% of their brains are developed by age five.  17 “Talk, Read, Sing” Market Emphasis – Play groups, Libraries, Early Childhood Education groups, Military Installations, Baby and Me Music Programs (ALL) 18

5/13/2019 “Talk, Read, Sing” - Libraries, PATs Baby’s First Book (For pre-literate parents emphasize that “you can create you own story!” 19 Paid Family Leave and Kit Customization KIT CUSTOMIZATION ITEMS (3 items per First 5—items can be bundled) Caption 20 Examples of Kit Distribution Partners • Hospitals • Local clinics and dental clinics • Child care/Play group sites • OB/GYN and Dental offices • WIC programs • Foster family agencies • Early Head Start programs • Military Installations • Mommy and Me groups • Community Festivals • And community organizations that cater to families with children ages 0-5 – Easter Seals, Children’s Behavioral Health, etc. 21

5/13/2019 I wonder how many of you have a relationship with your local First Five? First 5 Dental Link 22 Breaking Down the Barriers to Distribution Barrier: What is the cost? The Barrier Breaker: “ The Kits and shipping are FREE!” This Photoby Unknown Author is licensed under CC BY-SA-NC 23 Example – Let Distributors Know How To Order Kits Orders are placed through: Your local First 5 Find your First Five On the First 5 web site Click here to order Kits through the state of CA Or if you need assistance, Vicki Law Trouble ordering? Click here! 24