Singapore Green Labelling Scheme (SGLS) Kelvin Lai By: Administration Manager Green Label and Certifications / Partnerships Development November 1 st , 2013
Trend for Green Products and Services • 45% of people seek out environmental information. • 40% of all people think “green” or “environmentally friendly” means the product has a positive impact on the environment. • 71% of consumers consider the environment when they shop. • 85% of people want companies to educate them on how to use or dispose of their products responsibly. Survey conducted by Brady Hamed, Sustainable Brands Newsletter
Why Green Products and Services Challenges caused by: • Pollution • Greenhouse gasses • Climate change • Activist groups • Global governments
What is Carbon Footprint? The amount of carbon (C02) emitted individually in any one-year period. C02 is produced from many sources and is the primary gas responsible for Global warming and the resulting alarming changes in our climate. Details at: http://www.marioninstitute.org/what-carbon-footprint
Global Green Growth Summit Global Green Summit 2013 (10-11 June 2013, Songdo, Korea) The third annual Summit focused on the nexus between finance, innovation and policy. A unique window onto international best practice in accelerating the transition to an inclusive, green growth pathway. Details of the Summit was available at www.gggsummit.org
Outcome of GGG Summit 2013 • Critical investment requirements, including those needed to ensure energy, water and food security, and other elements of developing countries’ green growth plans . • Innovative approaches to delivering the required financing, institutional innovations; • Fiscal instruments as public procurement, trade policy and the redeployment of subsidies for renewables subsidies.
Outcome of GGG Summit 2013 …contd. • Made substantive progress on green growth by exploring specific and practical measures to accelerate transformation into green growth through linkages between finance, innovation and policy. • The Summit cultivated the importance of green technology, fiscal instruments for green growth, and how to best measure progress. Details of the Summit was available at www.gggsummit.org
Demand for Green Products and Services Research conducted by TÜV SÜD Asia Pacific*: In Singapore, there is escalating consumer demand for Green products and services as a result of the concerns about climate change. This demand has posed to local businesses significant untapped opportunities. Note*: • The study, named the TÜV SÜD Green Gauge 2010 , is the first to investigate, compare & contrast consumer and corporate attitudes to Green products, services, policies and certifications in Asia. • It revealed that 94 percent of consumers in Singapore are interested in Green; 72 percent are willing to pay a premium for Green certified, and 62 percent claim to purchase Green products and services. Source: Adapted from the survey done by TÜV SÜD Asia Pacific Pte Ltd about the TUV SUD Green Gauge 2010
Demand for Green Products and Services Generally, there is a high level of interest in Green issues by both businesses and consumers. “Businesses appeared to be unaware of the intensity of interest among consumers and how this translates into demand for Green products and their willingness to pay premiums of over 10 per cent for them. This shows a large and potentially lucrative opportunity in the market.” Mr Ishan Palit, CEO of TÜV SÜD Asia Pacific, The TÜV SÜD Green Gauge 2010
Green Certification is Important to Consumers Findings show: • Consumers are more aware of Green certifications than businesses Consumers have a greater understanding of their importance. • Half of consumers polled were aware of such standards • Forty - two percent said they are “very important” and Green certifications adds credibility to the product. • Consumers will purchase green products and services that are independently certified to green standards. Businesses, on the other hand, appear to be slow on the uptake. • This is surprising especially considering the demand is there. Mr Ishan Palit, CEO of TÜV SÜD Asia Pacific, The TÜV SÜD Green Gauge 2010
Who to take the Lead? Businesses suggested that • Government should take the lead on solving Green issues with businesses in Singapore. • Industry and Government regulations are the main reason why they would implement Corporate Social Responsibility (CSR) and sustainability policies and guidelines. Mr Ishan Palit, CEO of TÜV SÜD Asia Pacific, The TÜV SÜD Green Gauge 2010
Climate Change Driving Demand • The concerns about climate change are fuelling the rising demand for Green products and services in Singapore. • On a global scale, nearly half (48 percent) believe climate change is the world’s most critical Green problem. TUV SUD Green Gauge 2010 conducted by TÜV SÜD Asia Pacific Pte Ltd.
Green Certifications important to consumers • Consumers in Singapore are showing increasing demand for Green products and services, especially when additional health, safety and financial benefits are clearly communicated to them. • This offers a very real business opportunity to consumer brands • Green makes good business sense. Mr Chong Weng Hoe CEO of TÜV SÜD PSB, Singapore
How Businesses in Singapore are Going Green? • The adoption of green practices among entrepreneurs has become prevalent. In addition, as more consumers are willing to spend more on green • products. Source : Lucas Chua’s Article from Tech in Asia on March 23, 2012
Government support and incentives • Governments see a need for industries and companies to tap into renewable energy and become sustainable businesses. • The Singapore government has schemes and funding to encourage firms to take the leap and adopt green practices. • Government funding and incentives plays an important role in helping companies in various industries go green. • Building and Construction, Manufacturing, Research, and Transport industries stand to gain the most from government incentives.
Government support and incentives Some schemes that help businesses: • Water Efficiency Fund (WEF ) • which encourages companies to manage their water demand more efficiently Details at www.pub.gov.sg/wef • Energy Efficiency Improvement Assistance Scheme (EASe) • a co-funding scheme administered by the National Environment Agency (NEA) to encourage companies in the manufacturing and building sectors to carry out energy appraisals and identify potential areas for energy efficiency improvement. Details at http://app2.nea.gov.sg/grants-awards/energy-efficiency/energy-efficiency-improvement-assistance- scheme-(ease)
Green Labels and Certifications • Becoming more important in the eyes of companies and consumers. • Greater impetus within the business environment to seek out certification and external validation for their green efforts, and display eco-labels that distinguish them from other competitors.
Adopting green labels and certifications Leadership in Energy and Environmental Design (LEED) Provides building owners and operators with a framework for identifying • and implementing practical and measurable green building design, construction, operations and maintenance solutions. BCA Green Mark Scheme • Encourages the construction of environment-friendly buildings in Singapore. • This benchmarking scheme incorporates internationally recognized best practices in environmental design and performance that has a positive effect on corporate image, leasing and resale value of buildings.
Adopting green labels and certifications The Singapore Environment Council (SEC) has: Singapore Green Labelling Scheme, • • Eco-Office Certification and • Singapore Environmental Achievement Awards Encourage companies who are genuinely promoting behavioural change amongst their workers, to achieve soft changes in their corporate image.
Monitoring and Managing Environmental Risks and Impacts • A growing awareness among companies to give back as climate change and environmental disasters impact everyone. The Body Shop, an ideal example of a company engaging in green • practices.
Our Current Projects Labelling and Community Awards Certifications Outreach & Education Programmes Singapore Green Earth Helpers Singapore Labelling Scheme Environmental (SGLS) Achievement Awards (SEAA) Eco-Office, Eco-Food ABC Waters Learning Asian Environmental Court Trails Journalism Awards Eco-Shop Green Champions School Green Awards
Our Partners And many others….
Singapore Green Labelling Scheme(SGLS) • Launched in May 1992 by the Ministry of the Environment by Minister of Environment, Dr. Ahmad Mattar • Administered by SEC since June 1999 • SEC became a member of the Global Ecolabelling Network (GEN) in October 2003 • SGLS passed the Global Ecolabelling Network International Coordinated Ecolabelling System’s (GENICES) Audit and was awarded the certificate of accreditation on 27 October 2011 • More than – 2,500 products certified – 600 companies – 10 countries worldwide
SGLS 20 th Anniversary Celebrations 16 th March 2012
SGLS - Print Ads in Today
SGLS Outreach – New marketing collaterals
SGLS Eco-product database
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