Increasing user engagement: 4 dimensions of storytelling in VR UX in the City Manchester 2018
We will cover: • How compelling stories are created • The psychology behind great stories • Bringing stories to life: establishing your VR toolbox
3 Liam Stephen Morris Paul Blakey Carter-Hawkins @LiamCarterHawki @GreenflyStudios @Burekeii
Virtual Reality
5 VR: Opportunities • Over $40bn market size for VR by 2020 • Set to disrupt every industry • Likely to replace all 2D screens
6 VR: Challenges • Moving from 2D to 3D • Untested methods • Immersive storytelling
Activity One Establish the idea
SPOILER ALERT
Storytelling & Psychology
Visceral Reptilian brain
Visceral How it impacts the audience
Visceral Examples
Emotional Limbic complex
Emotional How it impacts the audience
Emotional Examples
Intellectual Neocortex
Intellectual How it impacts the audience
Intellectual Examples
Curiosity Neocortex
Curiosity Understanding
Drive theory Where people believe curiosity originates within us Incongruity theory Curiosity is formed when we come across something that does not fit into our understanding of the world
Curiosity How it impacts the audience
Curiosity Examples
The Story experience Using dimensional conflict to enhance the experience • The audience plane • The story-situation plane • The character plane
Conflict Examples Visceral vs Emotional
Conflict Examples Visceral vs Intellectual
Conflict Examples Visceral vs Intellectual vs Emotional
Using dimensions The hero’s journey / Freytag’s Pyramid
Climax Falling action Rising action Resolution Exposition Inciting incident
Activity Two Create your journey
Moving into VR
Immersion is being presented only with data from a false environment Presence is having your body believe on a fundamental basis
User Field of View
User Field of View
User Field of View
User Field of View
Focus
Mental Models
VR Locomotion
Experience Types
Authenticity
Activity Three Establish the idea
VR Tools Sketching
VR Tools Intuitive 3D modelling
VR tools Intuitive 3D modelling
Q&A
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