300 Kilogram Coffee Roaster Marketing: Karolyn Bolay Business: - PowerPoint PPT Presentation

The Design and Marketing of a   300 Kilogram Coffee Roaster

Marketing: Karolyn Bolay Business: Kelsey Hubbard Team Leader/Engineer: Brittany Looke Engineer: Mark Marshall Engineer: Nathan Moyer

 US Roaster Corp  Owned and operated by Dan Joliff  Located in Oklahoma City, Oklahoma  Manufactures coffee roasters  3 kilo sample roaster - 150 kilo industrial roaster  Refurbishes old coffee roasters

Roasting Innovations’ mission was to develop a 300 kilogram roaster that would be safe and reliable with the ability to be easily reproduced. The team accomplished this by redesigning the drum and drive train components of the roaster. Materials used to build the roaster were chosen to maintain optimal quality of the product being roasted.

Roasting Innovation needed to design and produce a drum and drive train for a 300 kilogram roaster that could withstand temperatures up to approximately 600 o F so as to reduce destruction of the quality of the roaster due to thermal expansion. The 300 kilogram roaster needed to be able to roast exceptional coffee to the user’s taste, be easily reproducible, remain safe to operate, and environmentally friendly.

Δ L = the change in length due to thermal expansion (in) c = coefficient of thermal expansion ( o F) L i = initial length of the drum (in) T f = the final temperature ( o F) T i = the initial temperature ( o F) Thermal Expansion of 300 Kilogram Roaster: 0.6 inches

 Large scale coffee companies  Folgers  Maxwell House  Southern California  Air Pollution Standards

 Probat  Entire drum rotates  Exit door is a small hole in front  Mixes comparable to other machines

 Diedrich Manufacturing  Full drum rotates  Mixes comparable to other machines  Small front bean removal

 Quick bean exit  Even Roasting  Minimizing power consumption  Cost  Improved mixing  Customer Survey  Thermal expansion  Minimize Friction

 Completed competitive and industrial analysis  Developed three alternatives to be chosen from by our client based on cost and design preferences  Chose a design and began calculating specific requirements and details

 Quick bean exit  Belly dump door  Minimizing power consumption  Rotating shaft  Improved mixing  Rotating shaft  Fin Design  Thermal Expansion  Rotating shaft

Motor Picture CEM 3311T  Baldor C-faced  7.5 HP  1770 rpm  3 Phase 

Assumptions  No Friction  All beans are lifted from bottom to top P = WhN P = power (hp) W = weight (lb) h = max. height beans need to be lifted (ft ) N = Speed of shaft rotation (rpm)

Gea ear Red educe cer Dodge Quantis RHB  Gear Ratio = 34.4 : 1  Output Speed = 51 rpm  Input HP = 10 HP  Safety Factor = 1.53 

Varia iable le Spe peed ed Driv ive  GS2-4010  Automation Direct  380 – 480 Volts  Three phase  Start and stop the drive  Set the speed  Command direction of motor shaft.

 Belly Dump  Single door  Pneumatically controlled

Pn Pneu eumat atics ics  System pressure at 100 psi  2 Humphrey Cylinders  2.5 in bore  Force = 630 lbs.  Versa Valve  3 position  Normally Closed  2 Norgren Mufflers

Rotati ting g Shaft Smaller rotating mass Allows for basic belly dump • • design Less HP loss due to • rubbing No dead zones • Less load on bearings Allows for thermal • • expansion

 Curved fins increases bean movement  Large surface area of fins  Fin placement for elimination of dead zones

 Consistent color scheme to provide a uniform look  Used previous logo and website as a base  This allowed previous customers to recognize new marketing materials  Trade show must-haves  Business card  Brochure  Consumer must-haves  User and safety manual  Specifications sheet

Specifications: 300 Kilogram Coffee Roaster Drum Material Stainless Steel Diameter 48 inches Length 52 inches Thermal Expansion 0.6 inches Volume 56 cubic feet Material Thickness 1/10 inch Paddles Material Stainless Steel Tolerance __ inches Shaft Material Stainless Steel Diameter 2 inches Length 60 inches Motor: CEM3311T Horsepower 7.5 HP Service Factor 1.15 Speed 1770 rpm Frame 213TC Efficiency 91% Weight 120 lb Gear Reducer: BB883CN210TC Category Right Angle Helical-Bevel Type RHB Input Speed 1750 rpm Ratio 34.4:1 Output Speed 51 Max Output Torque 1464 in-lb Service Factor 1 Max Input Power 11.79 HP Weight 169 lb Variable Speed Drive: GS2-4010 Motor Rating 10 HP Rated Output Capacity 13.7 kVA Rated Input Current 23 A Rated Output Current 18 A Weight 8.5 lb Pneumatic Cylinders: 3-DP-A Stroke 10 inch Bore Size 2.5 inch Pressure Range 0-200 psig Mounting Rod End: Threaded, Blind End: Clevis Directional Control Valve: VBL4303 Number of Paths 4 Number of Positions 3 Normal Position Closed Actuation Manual

 Appeal to a larger market including large coffee houses and roasting factories  Highly energy efficient  Cost efficient  American made  Improved mixing of the coffee beans  Quick bean evacuation

 Pictorial user and safety manual  Walk-through for first time users  Belly dump  Quick bean evacuation  More even roast  Shaft rotation  Cuts down on horsepower requirements

 Projected income after 5 years = $1,500,000  Cost to manufacture and promote = $10,000  Price of the finished product = $300,000  From communications with U.S. Roaster we are assuming that they can market, sell, and produce up to 5 per year.  Our calculations only include the drum and drive mechanism.

Machine Materials List Component of Machine Material Price per Unit Number of Units Total Drum Stainless Steel $ 1.51 150.6 $ 227.63 Bearing $ 48.75 1 $ 48.75 Welding $ 49.00 1 $ 49.00 Hinges $ 18.00 4 $ 72.00 Front Plate Stainless Steel $ 1.51 267.21 $ 403.89 Back Plate Stainless Steel $ 1.51 267.12 $ 403.75 Rings Stainless Steel $ 1.51 5.52 $ 8.34 Drive Train Engine $ 1,500.00 1 $ 1,500.00 Variable Speed Drive $ 279.00 1 $ 279.00 Gear Drive $ 2,500.00 1 $ 2,500.00 Pneumatics $ 450.00 1 $ 450.00 Paddles Stainless Steel $ 1.51 123 $ 185.91 Bolts $ 1.39 50 $ 69.50 Drive Shaft Stainless Steel $ 720.90 1 $ 720.90 Stand Square Tubing 4.68/2ft 41 $ 191.88 Total $ 7,110.56

 US Roaster Corp  Innovations Faculty  Dr. Blackwell  Dr. Tim Bowser  Dr. Holcomb  Baldor Electric Co.  Dr. Tilley  Hydraquip  Dr. Weckler  BAE Lab Staff