27 th April 2016
• Activity took place in Broadmead 2 nd & 3 rd April • BSQ Check-In desk • Opportunity to win trips to Paris, Barcelona, 6 x UK breaks, luggage and lots of other prizes • Completely BSQ branded
• 2 week radio advertising campaign on Heart FM • 2 week press campaign, including: - Bristol Post, Metro, Weekend, B24/7, Bristol Life & bristolpost.co.uk
• 38 zebras in 38 shops • Crafts / chocolates for children in Broadmead and at John Wesley Chapel • Wall of awesomeness in Chapel courtyard! • Over 800 visits to John Wesley Chapel
• BID-funded customer service courses • 1 st & 23 rd March, at Cabot Circus WorldHost standard courses •
• 86 BID businesses took part Visits from mystery shopper took place during March • Awards evening: Tuesday 26 th April, Café Azuza • - Lord Mayor presented awards to winners of each category Each participating store will receive a detailed individual report • of the visit Results will not be shared with other stores •
And the winners were: Large Retailer: M&S • Independent Retailers: Cococheno & • Times Past Vintage Sweet Shop Fashion Retailer: Joy • Health & Beauty Retailer: Lush • Specialist Retailers: London Camera Exchange & • 50cycles Service Provider: Chelsea Building Society • Food & Dining: AZUZA Coffee Shop •
• Facebook: 41% increase in Likes in past year (5,026) • Twitter: 21% increase in Followers in past year (4641) • Instagram: 463 followers • BSQ website: Easter Sunday busiest day ever (3,144 visits, an increase of 28% on previous record (Christmas lights switch-on event) • Blog • Consumer newsletter
• Propose to carry out a survey in June • 400 customers • Face to face interview • Share results with retailers and focus marketing activity accordingly
• Bin legs – 2 nd phase of re-painting will be completed in May • Static signage - updated in April • BSQ A3 tear-off map will be updated in May
• Sporting activities in Broadmead throughout August • Linking with charities / sporting organisations • Animate the streets • Tour of Broadmead! • Use BID budget to fund some of the events • Promote as BSQ’s ‘Summer of Sport’
M&S BROADMEAD Footfall & Transaction Analysis April 2016
POSITIONING • Size of the opportunity • 8-10 am Vs 5-7 pm • How it continues to grow • Clothing & Home • Summary
M&S FOOTFALL Total Footfall 5-7pm & 6-7pm 140000 132616 120000 109144 105626 104571 100000 80000 60000 52244 43221 41348 40259 40000 20000 0 Q1 Q2 Q3 Q4
8-10 AM VS 5-7 PM • Q1 +220% +57,042 cust Av + 626 customers / day • Q2 +230% + 61,646 cust Av + 677 customers / day • Q3 +230% + 75,136 cust Av + 826 customers / day • Q4 +236% + 60,890 cust Av + 669 customers / day
CLOTHING & HOME Clothing & Home Trans (5-7pm & 6-7pm) 20000 18158 18000 16000 14000 13305 12743 12204 12000 10000 8000 6874 6000 5080 4721 4548 4000 2000 0 Q1 Q2 Q3 Q4
HOW IT CONTINUES TO GROW Q1 VS Q4 • Q1 (Apr – Jun ‘15) 19,881 Transactions • Q4 (Jan – March ‘16) 21,564 Transactions • Growth of 1683 Transactions (130 / week)
SUMMARY & FINDINGS • LN Footfall continues to grow Yr / Yr • Last hour from 6 – 7 certainly paying off • Ln opportunity is significantly larger than 8-10am • Not just a food based opportunity • Opportunity has been progressive • Q&A ?
SPARK SOMETHING GOOD
WHAT IS SPARK SOMETHING GOOD? Spark Something Good is succession of UK wide city events where each month one chosen city will transform 24 community projects in 7 days, bringing positive change to communities where M&S operate. 24 PROJECTS PER CITY IN ONE WEEK 24 CITIES 24 MONTHS Social network to connect customers and employees with community groups (This is not the same as Sparks, our loyalty programme) 22
OUR AIM IS TO INSPIRE OUR CUSTOMERS Our goals are to: Share with our customers the great work our colleagues at M&S do in their local communities helping us to be more in touch with both our customers and fantastic local causes Promote volunteering – Volunteering is win win, it can allow charities to do something they wouldn’t have been able to do on their own and helps volunteers feel better connected with their local community and that they have done something good. All of our employees have a volunteer day and so we are keen for them to see the great work that can be done with this and to inspire our customers to get involved in their local community and other volunteering opportunities in the future. Raise awareness of local issues - It is also a great opportunities for the charities we work with to raise awareness of their causes locally, particularly as they will not all be large national organisations with money to spend on PR and recruiting volunteers. 23
BRISTOL GREEN WEEK BY ‘LOVE THE FUTURE’ • Runs from 11 th – 19 th June • Group of city businesses will promote and support Spark Something Good • One key aim is to involve more diverse groups of Bristol Residents in Green Week activity 24
SOME MORE PHOTOS 25
Recommend
More recommend
