21 March 2017 Disclaimer The information contained in this - PowerPoint PPT Presentation

Opportunity day 4Q16 21 March 2017

Disclaimer The information contained in this presentation is for information purposes only and does not constitute an • offer or invitation to sell or the solicitation of an offer or invitation to purchase or subscribe for share in Robinson Department Store Public Company Limited (“ROBINS” and shares in ROBINS, “shares”) in any jurisdiction nor should it or any part of it form the basis of, or be relied upon in any connection with, any contract or commitment whatsoever. This presentation may include information which is forward-looking in nature. Forward-looking information • involve known and unknown risks, uncertainties and other factors which may impact on the actual outcomes, including economic conditions in the markets in which ROBINS operates and general achievement of ROBINS business forecasts, which will cause the actual results, performance or achievements of ROBINS to differ, perhaps materially, from the results, performance or achievements expressed or implied in this presentation. This presentation has been prepared by ROBINS. The information in this presentation has not been • independently verified. No representation, warranty, express or implied, is made as to, and no reliance should be placed on, the • fairness, accuracy, completeness or correctness of the information and opinions in this presentation. None of the ROBINS or any of its agents or advisers, or any of their respective affiliates, advisers or representatives, shall have any liability (in negligence or otherwise) for any loss howsoever arising from any use of this presentation or its contents or otherwise arising in connection with this presentation. This presentation is made, furnished and distributed for information purposes only. No part of this • presentation shall be relied upon directly or indirectly for any investment decision-making or for any other purposes. This presentation and all other information, materials or documents provided in connection therewith, shall • not, either in whole or in part, be reproduced, redistributed or made available to any other person, save in strict compliance with all applicable laws. 2

Agenda  Key Achievement 2016  Business Strategy

AGENDA KEYACHIEVEMENT2016 ROBINSON

2016KeyAchievement Continue to expand lifestyle center RENTAL INCOME and focus on renovation +15.4% (yoy) of existing malls Product mix: Increase sale portion of GROSS MARGIN house brands and + 40 BPS (yoy) International brands Mall expansion in 2016 2 STORES - Department Store in Nakornsrithamrat -Lifestyle center (Shopping mall) in Lopburi 5

NewStore2016 ROBINSON NAKORNSRITHAMRAT2 (Department Store) Size 17,000SQM OpeningDate 28-JUL-2016 What’s NEW • Playland for kids • Centralise cashier ROBINSON LIFESTYLE LOPBURI (Shopping mall) Size 32,000SQM OpeningDate 16-Dec-2016 What’s NEW • Integrated layout • Water Park • Solar Power Roof 6

NewRetailFormat 1Below Concept @Robinson Department Store Rama 9 At the core of the “1Below” new retail format is the ability of millennial customers to shop seamlessly underwear, swimwear, footwear, Ath-leisure and sports collections whilst benefits from latest technology initiatives. 7

AGENDA BUSINESSSTRATEGY ROBINSON

OurObjective To Profitably G ow our Market Share To continue to To improve our To manage our Investing for our drive sales gross margin cost base future growth Making Retail More Than Just Shopping 9

OurCompanyStructure Robinson Robinson Robins Lifestyle Brand Management Department Store Vietnam EAT  SHOP  PLAY Tier 1 : Srinakarin Tier 1 : Roi Et ROBINS @Royal City, Hanoi Rama 9 Chiangrai Chanthaburi Prachinburi Udornthani Ubolratchathani 2 Ratchaburi SamutPrakan Bangrak Chiangmai Trang Mukdaharn ROBINS @Crescent, Rayong Fashion Island Saraburi Burirum Ho Chi Min City Ayutthaya Maesod Jungceylon Phuket Khonkaen Tier 2: Srisaman Mahachai Rangsit Nakornsithamrat 1 Kampaengpetch (Nov-17) Kanchanaburi (Dec-17) Tier 2: Tier 3: Chachoengsao Sriracha Lampang Suphanburi Hadyai Bangkhae Sakonnakorn Chonburi Surin Bangna Lopburi Rattanatibet Petchburi (May-17) New: Nakornsrithamrat2 Phitsanulok Sukhumvit 22* Suratthani 26  27 6 2 18  20 NOTE : The tier of store reflects the size of the opportunity (customer spending power and number of transactions). *Robinson will manage 22 Food Courts in 2018 (1 in Bangrak and 21 in Robinson Lifestyle) 10

OurBusinessStrategy Drive Improve Manage Future Sales GP Cost growth Focus on our “SIGNATURE” Categories Reallocating space from underperforming categories to new and higher performing categories and services Footwear Unisex/Denim Lingerie Kids Luggage Home Health & Beauty Focus on Playing into “TRENDS” 11

ToImproveOurGrossMargin Drive Improve Manage Future Sales GP Cost growth Brands Management • Introducing new pricing 60 – 300THB • 1,000 SQM. trial store in 2017 • Just Value launch 2017 • Stand alone shop 2017 • Bt1.1bn in Sales • +4 Shop-in-shop in Robinson 12

ToImproveOurGrossMargin Drive Improve Manage Future Sales GP Cost growth Brands Management One of the largest family footwear retailers in the world with more than 4,400 stores in more than 35 countries 2017 • +3 shop-in-shops in Robinson • +5 free-standing stores 13

ToImproveOurGrossMargin Drive Improve Manage Future Sales GP Cost growth Brands Management • Over 300 stores across 14 countries • US$ 1 bn in U.A.E • Retails over 70,000 unique products every year 2017 • +3 shop-in-shops in Robinson • +1 free-standing store 14

Drive ToImproveOurGrossMargin Improve Future Manage Cost Sales GP growth “ GREAT VALUE” concept • Every Day Good Values • Self Selection • New Ethical Sourcing 2017 • Aggressively expand shop-in-shops in Robinson 15

ToManageOurCostBase Drive Improve Manage Future Sales GP Cost growth Invest where customer sees/ feels the difference Headcount existing, new stores and head office structure Centralized Cashier Realize savings on new and renovated stores Solar Power Roof Operational Efficiencies VDO Conference Centralized Cashier Self Selection 16

StrongMarketPenetration Drive Improve Manage Future Sales GP Cost growth No. of stores 56 BMR UPC 53 50 47 +3 44 +3 42 +3 39 +3 34 +2 30 25 2011 2012 2013 2014 2015 2016 2017(F) 2018(F) 2019(F) 2020(F) 2014 2015 2016 Total stores 44 stores 39 stores 42 stores 11 in BMR 11 in BMR 11 in BMR Thailand Dept:9 Dept:10 Dept:9 Lifestlye:2 Lifestlye:1 Lifestlye:2 33 in UPC 28 in UPC 31 in UPC Dept:17 Dept:15 Dept:16 Lifestlye:16 Lifestlye:13 Lifestlye:15 Note: BMR : Bangkok Metropolitan Region UPC : Upcountry 17

Toinvestforfuturegrowth Drive Improve Manage Future Sales GP Cost growth ROBINSON LIFESTYLE (Shopping mall) PETCHABURI Size 35,000SQM Opening 2Q17 What’s NEW • Local and Regional trade • Over 1,400 car parking • Drive-Thru • Fitness Center & Tutor Schools • 5 Screens Cinema • Tenants 18

Toinvestforfuturegrowth Drive Improve Manage Future Sales GP Cost growth ROBINSON LIFESTYLE KAMPEANGPHET (Shopping mall) Size 28,000SQM Opening 4Q17 ROBINSON MAHACHAI (Department Store) Size 15,000SQM Opening 4Q17 19

MakeRetailMoreThanJustShopping Entertain the customer first and sell later Segway for staff to use for better customer service at 1Below @Rama 9 Co-promotion between brands and F&B service in-store 20

MakeRetailMoreThanJustShopping Vending Machine Ear Piercing Service by Claire’s Free Wi-Fi and Mobile In-store Fashion Workshop CoffeeShop ChargingService 21

2017StrategicDirections NET SALE Growth at range 5-6% yoy Keydriverforgrossmarginexpansion 1) Product mix : increase house brand and international brand 2) Control trade discount 2017Investment CAPEX of Bt.4.1bn 3 new stores, renovation of existing stores and others 22

APPENDIX

2016FinancialPerformance Total income breakdown Other income Rental income 3.8% 30,187 892 394 9.8% 28,762 138 2016 Total income Bt30,187m Department Sale 86.4% 2015 Department Rental Other 2016 Totalincome Sale income income* Totalincome GROSS MARGIN EBITDA NET PROFIT +0.4% +15.1% (yoy) +30.7% (yoy) 24.9% (2016) Bt5,669m Bt2,815m 24.5% (2015) * Rental income is including interest income 24

NetSale(Bt m) Net Sale (Bt m) Same-store sale growth (SSG) +3.5% YoY 26,073 25,185 23,896 3.1% 0.1% 0.0% +1.3% YoY 2014 2015 2016 4Q15 3Q16 4Q16 7,258 7,353 6,237 -1.8% -2.1% -5.8% 2014 2015 2016 4Q15 3Q16 4Q16 25