2019 Through an interactive series of activities and discussions with employers, Mission Tomorrow will encourage students to explore career interests and in-demand jobs from over 140 businesses in our region.
Intr oduc tions Na me • Who do yo u wo rk fo r • T he mo st re c e nt c o nc e rt yo u we nt to •
NONE OF T HIS MAT T E RS unle ss yo u do so me thing diffe re nt
Riddle me this…. • I am bright red, • I am open the sky, • My owner usually only drives me on weekends. What am I?
Context is everything!
T hinking Conte xt How to r e pr e se nt your c ompany and how to br ing it to life in your booth
Mome nts of T r uth Jour ne y Consume r E xpe r ie nc e Mo me nts o f T ruth & touc h points: T he Sho ppe rs Jo urne y ZMOT – Ze ro mo me nt o f truth Me d ia , So c ia l me d ia • F MOT – F irst mo me nt o f truth Sto p, Ho ld & Clo se • Co lo r, Sha pe , T e xt • SMOT – Se c o nd mo me nt o f truth De live r o n the pro mise • UMOT – Ultimate mo me nt o f truth Vo ic e o f the c o nsume r •
T he De sign Pr oc e ss Ma nife st Cle a rly a rtic ula te so me o f the ide a s the pro b le m yo u I nto ta ng ib le wa nt to so lve o b je c ts E va lua te pro to type s E mpa thize Ide a te (ro ug h to finishe d) with ta rg e t a udie nc e De fine Prototype Dive rg e to de ve lo p c lue s De ve lo p a de e p & insig hts T e st unde rsta nding o f I nto po ssib le the ta rg e t so lutio ns a udie nc e n … Re tur
How to use this pr oc e ss mpathize – Unde rsta nd who yo u a re de sig ning 1. E yo ur e xhib it fo r - g o ta lk to a nd 8 th g ra de r o r two . m - dra w o ut o r o utline multiple 2. Ide ate – Br ainstor ide a s! K e e p the YABUT o ut o f the ro o m - a ll ide a s c o unt! ototype - Mo c k up yo u ide a . At sc a le o r to sc a le 3. Pr – Ma c Gyve r a ppro a c h duc k ta pe , c a rdb o a rd a nd ma rke rs e st - Sho w yo ur pro to type to a n 8 th g ra de r. 4. T
E xe r c ise #1. Alie n E ye s & c lue gathe r ing T hink like a n 8th g ra de r E a c h c o mpa ny a t e a c h ta b le de sc rib e wha t yo u do • a nd wha t yo ur c o mpa ny do e s to the o the rs. o E le va to r pitc h style – 3 to 5 minute s e a c h Othe rs a t the ta b le liste n a nd c a pture ke y wo rds • tha t de sc rib e wha t yo u he a rd o One tho ug ht pe r po st it o Co lle c t the Clue s a nd ho ld o n to the m
E xe r c ize #2 Bo o th b uilding ide a tio n Pa ir up with a tle a st o ne o the r c o mpa ny a nd • b ra insto rm the me s fo r yo ur b o o th. Use c lue s fro m pre vio us e xe rc ise . 10 minute s fo r e ac h c o mpany
E xe r c ize #3 Bo o th b uilding E a c h c o mpa ny, o n the ir o wn, ide ntify/ de sig n o ne • ide a fo r yo ur b o o th b a se d o n o ne o f yo ur the me s. 15 minute s F inally E a c h c o mpa ny pre se nt b a c k to a ll the ir b o o th ide a • 3 minute s e ac h pre se ntatio n
T hank you
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