THE SUFFERFEST AFRICAN DREAM TEAM TEAM PRESENTATION 2019
Execu�ve Summary This proposal sets out our exci�ng project to see African riders reaching their dreams of racing in Olympic Games and other world class events. We are an established team and have already made signifjcant strides in achieving these goals. There are signifjcant new developments for 2019, which include more opportuni�es for younger riders in our elite team and more leadership responsibili�es for our experienced rider, Phetetso Monese. Our objec�ves also include being more involved in community projects, in order to share our passion for cycling and inspire other young Africans to dream. As Africa’s only UCI MTB Team, we promise a consistent and visible presence on the world mountainbike circuit and connec�on to a unique and compelling story of making dreams come true .
About Us The Sufgerfest African Dream Team was challenging for medals at the 2022 established in 2014, with a vision of Commonwealth Games. empowering African cyclists to reach their Our vision and ambi�on are in stark dreams. Over the years, we have contrast to the humble circumstances that con�nued to be an infmuen�al and visible most of our team members were born into. force on the African and World Mountain Our riders know what it is to live in Bike (MTB) cycling scene. Raising the bar extreme poverty and to be vic�ms of life’s as Africa’s only registered UCI MTB Team, cruel experiences. They have overcome we feature in the top echelon of the world great obstacles in life to be racing on the team rankings and currently have riders world’s biggest cycling stages, including the training at the World Cycling Centre in Rio 2016 Olympic Games and Gold Coast Switzerland. 2018 Commonwealth Games. Our goal is to see our riders compe�ng at the Tokyo 2020 Olympic Games and
Our Vision & Mission VISION STATEMENT: Community: We are commi�ed to giving back to the community by crea�ng ways for African riders fulfjlling their dreams, well children and youth to share our passion for equipped and physically primed to conquer cycling and develop as responsible global the world’s best mountain bike races. ci�zens with a dream for the future. MISSION STATEMENT: Goals: Riders: We are commi�ed to showcasing For the period 2019-2022, our goals are: - the talent of African cyclists on the • To achieve a ranking of at least top 20 interna�onal stage and providing each team in the world. aspiring rider with a posi�ve and safe • To achieve qualifjca�on of at least two environment to develop to their full riders for Tokyo 2020 Olympic Games. poten�al in the sport of cycling. • To achieve a gold medal performance at Partners: We are commi�ed to providing African Con�nental Championship. our partners and sponsors with a unique • To achieve a podium/ medal performance at 2022 Commonwealth pla�orm to promote products, services and Games. social responsibility and to be loyal, • To reach at least 1,000 children through industrious and inven�ve in our approach community ac�vi�es around cycling. bringing our partners unrivalled value for their investment.
Elite Team Elite Team World Cycling Centre: Our Elite Team will once again be taking We currently have two of our riders up the challenge of being Southern based at the World Cycling Centre in Africa’s most travelled and visible team Switzerland under Tokyo 2020 Olympic on the UCI Mountain Bike circuit. Our Scholarships, namely Matshediso 2019 plans include races in South Africa, Ebuldilwe from Botswana and Tumelo Lesotho, Botswana, Namibia, Makae from Lesotho. As well as being a Switzerland and Canada. massive honour for us, it places us in a great posi�on to qualify and prepare For the past two seasons, our team has riders for the Olympic Games. The consistently ranked in the top half of the Centre exposes the riders to top level UCI MTB Team rankings, including training and coaching as well as the breaking through inside the top 30 on opportunity of regular racing at a very occasions. high level. Leadership: Youth Focused: 2019 will see a new role for our The average age of riders on our elite Olympian, Phetetso Monese, who will team is just 23 years and we are always take up the reins as Team Captain and on the lookout for junior riders to feed become much more involved in the into the team. management and decision-making processes of the team, whilst remaining as one of our top riders.
Calendar of Main Races Major Games 23 Aug-03 Sep ‘19 African Games Casablanca, Morocco 24 Jul-09 Aug ‘20 Olympic Games Tokyo, Japan Championships 12-14 Apr ‘19 African MTB Championships Windhoek, Namibia 28 Aug-01 Sep ‘19 UCI MTB World Championships Mont St Anne, Canada UCI World Cups 17-19 May ‘19 UCI MTB World Cup Albstadt, Germany 12-14 Jun ‘19 UCI MTB World Cup Les Gets, France 09-11 Aug ‘19 UCI MTB World Cup Lenzerheide, Switzerland UCI Class 1 Races 02 Feb ‘19 SA XCO Cup #1 Cape Town, South Africa 03 Feb ‘19 SA XCO Cup #2 Cape Town, South Africa 30 Mar ‘19 SA XCO Cup #3 Bloemfontein, South Africa 06 Apr ‘19 Nedbank Namibia XC Windhoek, Namibia 4 May ‘19 SA XCO Cup #4 Mankele, South Africa 15 Jun ‘19 SA XCO Cup #5 Pietermaritzburg, RSA 20 Jul ‘19 Nedbank Lesotho XC Maseru, Lesotho 23-28 Sep ‘19 Lesotho Sky Stage Race Roma, Lesotho
Community Development Community Development: youth in the town of Roma (30km outside the We believe that it is so important to give back capital, Maseru). The races focus on into the communi�es from which our riders Mountain Bike and BMX (Pump Track) have emanated. Through being part of our disciplines. These races form a great way to team, riders have developed skills and get the local community excited about cycling character both on and ofg the bike. They have and for young riders to develop their skills. learned to achieve their dreams and they Our goal is to increase par�cipa�on in these must inspire others to dream too! races to over 100 riders. Our community development programme School Visits: works in three ways: Our riders have become na�onal heroes through their exploits in Olympic and Community Clubs: Commonwealth Games and we are looking for Each of our team riders has commi�ed to opportuni�es to be able to share their running a cycling club in the community experiences and stories to the younger where they live. These clubs are aimed at genera�on through school visits. Schools ge�ng children and women into cycling. As have been very open to this ini�a�ve and our well as passing on technical skills of cycling, plan is to target at least one school visit per clubs will also discuss life-skills and embark on month. This is one way that we can help the income-genera�ng or other projects to younger genera�on of Lesotho to be inspired benefjt the community. to dream and to have the confjdence to be Youth Races: able to see their dreams come true! In partnership with The Lesotho Sky, we co- host monthly cycling races for children and
Sharing Your Values. Uniqueness: with your fans and build your brand Our team is genuinely unique. Each affjnity. one of our riders has a difgerent story of Content: overcoming adversity and poverty to We can provide you with unique, become an elite rider. The interest in interesting and exciting content for your our team is such that everywhere we social media channels, website and travel, local media is keen to hear our marketing brochures: story. Our riders stand out from the crowd and AFRICAN Cycling Market: make a strong statement, whether it be The cycling market in Africa is growing through eye-catching photos or a at an exponential rate. Supporting our strong presence at an event. team puts your brand right at the heart of the African cycling scene. Sharing Your Values: • You a brand that is passionate about Social Media: clean cycling and cheering for an We have a social media following of underdog. over 10,000 fans on Facebook. Our fan • You want to associate with a base is global, which provides a great success story of hard work and platform of exposure for sponsors. determination overcoming poverty. • Supporting our team will resonate
Annual Budget Budget (ZAR) USD $ Affjlia�ons & Licensing R20,000 $1,500 Race & Training Expenses R160,000 $12,300 Rider Insurance R20,000 $1,500 Interna�onal Travel R150,000 $11,500 Equipment Costs R100,000 $7,700 Rider Subsistence S�pends R140,000 $10,800 Marke�ng & Branding R40,000 $3,000 Community Projects R40,000 $3,000 Kids Races R60,000 $4,500 TOTAL R730,000 $55,800
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