About the event… The 4th annual Best Years Expo at Gillette Stadium will be an action packed and entertaining day featuring exhibits, seminars, entertainment, demonstrations and celebrity appearances for Boston-area residents age 50+ enjoying their best years . 2,500 + ATTENDEES DEMONSTRATIONS EXHIBITORS ENTERTAINMENT Best Years Expo is Cass School experts create a Showcase your product or service and Classic Cars on display, live music, seasonal flower display generate qualified leads free and open to the public interactive games and more FUN & INTERACTIVE ACTIVITIES BRUSH WITH CELEBRITY CELEBRITY HEADLINERS Activities also include gaming & casino Enjoy interviews & photos ops Once in a lifetime experiences like meeting and mingling with celebrities including area, virtual sports and more (above) Barry Williams poses with fans Henry Winkler in 2015, Florence Henderson in 2016 and Don McLean in 2017 Presented in partnership with
2018 Headliner Derek Hough from Professional ballroom dancer, choreographer, actor and Dancing with the Stars singer, Derek Hough is well known for his work on ABC’s Dancing with the Stars , winning a record six seasons. He has two Emmy Awards for Outstanding Choreography. Hough has also starred in various stage productions, has a recurring acting role on a popular television series and is the best selling author of Taking the Lead .
Expo Promotion $1 million Promotional Campaign! GateHouse New England has tremendous capability to promote the expo – we will run an 8-week multimedia promotional campaign to drive attendance, recognize our sponsors, and generate excitement for the event! Leading up to the Expo on October 20… • Promotional ads across our 8 daily and 100 weekly newspapers with a total circulation of 517,000, reaching an audience of 1.7 million each week throughout Central & Eastern Massachusetts • Over 500K digital impressions across the GateHouse New England, Telegram & Gazette and Wicked Local network of 168+ news websites. Includes ads targeted specifically to age 50+ Boston-area residents through our extended network of sites • The Best Years Expo Website featuring key event information will highlight the sponsors • Email Blasts promoting the event targeted to area residents 50+
Expo Guide Expo Guide We will publish a comprehensive Best Years Expo show guide which will include event details, sponsor information and ads, relevant content and an event layout and map. This guide will be inserted into 22 publications the week prior to the Expo and handed out to all attendees for free. Expo Guide inserts in 6 daily publications on Thursday, October 11 and 16 weeklies week of October 8, totaling nearly 140,000 households. Daily Publications: Weekly Publications: The Herald News Country Gazette Taunton Daily Gazette Canton Journal MetroWest Daily News Dedham Transcript Milford Daily News Easton Journal The Enterprise Mansfield News The Patriot Ledger Medfield Press Norwood Bulletin Sharon Advocate Walpole Times Bridgewater Independent Stoughton Journal Westwood Press Dover-Sherborn Press Needham Times Newton Tab Wellesley Townsman
Presenting Sponsorship ADVERTISING BENEFITS EVENT BENEFITS • Men1on from ini1al press release forward in all • 500 square feet of exhibitor space public correspondence as Best Years Expo presen1ng Logo prominently featured on event signage • sponsor Opportunity to address crowd at stage • Logo prominently featured in 8 weeks of print ads 20 meet & greet passes with celebrity guests • • across more than 100 daily and weekly publica1ons • Access to registered a[endee database in Central & Eastern Mass, with an audience of 1.7 million Logo prominently featured on over 500K digital • impressions across the GateHouse New England network of 168+ news websites. Includes ads targeted to 50+ Boston-area residents through our extended network of sites Presenting Sponsorship Full color back page ad in Expo Guide • Full page story about your business in Expo Guide • • Prominent inclusion on event website Valued over $250,000 • Inclusion in mul1ple eblasts Addi1onal 2 half page ads to use at your discre1on to Investment $35,000 • connect with over 1 million GateHouse New England readers
Premier Sponsorship ADVERTISING BENEFITS EVENT BENEFITS • Logo inclusion in 8 weeks of print ads across more • 300 square feet of exhibitor space than 100 daily and weekly publica1ons in Central & • Logo featured on event signage Eastern Mass, with an audience of 1.7 million Opportunity to address crowd at stage • Logo inclusion on over 500K digital impressions 15 meet & greet passes with celebrity guests • • across the GateHouse New England network of • Access to registered a[endee database 168+ news websites. Includes ads targeted to 50+ Boston-area residents through our extended network of sites Full color, full page ad in Expo Guide • • Half page story about your business in Expo Guide Premier Sponsorship Logo inclusion on event website • Inclusion in mul1ple eblasts • Valued over $55,000 Addi1onal 2 quarter page ads to use at your • discre1on to connect with over 1 million GateHouse Investment $15,000 New England readers
Gold Sponsorship ADVERTISING BENEFITS EVENT BENEFITS • Logo inclusion in 8 weeks of print ads across more • 200 square feet of exhibitor space than 100 daily and weekly publica1ons in Central & • Logo featured on event signage Eastern Mass, with an audience of 1.7 million Opportunity to address crowd at stage • Logo inclusion on over 500K digital impressions 10 meet & greet passes with celebrity guests • • across the GateHouse New England network of • Access to registered a[endee database 168+ news websites. Includes ads targeted to 50+ Boston-area residents through our extended network of sites Full color, half page ad in Expo Guide • Gold Sponsorship • Quarter page story about your business in Expo Guide Logo inclusion on event website • Valued over $30,000 Inclusion in mul1ple eblasts • Investment $9,500 • One addi1onal quarter page ads to use at your discre1on to connect with over 1 million GateHouse New England readers
Silver Sponsorship ADVERTISING BENEFITS EVENT BENEFITS Business name listed on 8 weeks of print ads 100 square feet of exhibitor space • • across 25 daily and weekly publica1ons in Logo featured on event signage • Central & Eastern Mass, with an audience of 1.7 • Opportunity to address crowd at stage million • 10 meet & greet passes with celebrity guests Full color, quarter page ad in Expo Guide Access to registered a[endee database • • Logo inclusion on event website • • Inclusion in mul1ple eblasts Silver Sponsorship One addi1onal 15-inch ad to use at your • discre1on to connect with over 1 million GateHouse New England readers Valued over $12,000 Investment $5,000
Exhibit Booths Invest in a Best Years booth … Connect with thousands of boomers Standard Exhibit - $1,099 100 square feet of exhibit space • • 6’ table with linen and 2 chairs provided ⅛ page b&w ad in expo guide inserted into mul1ple papers with • distribu1on of 140,000 Double Exhibit - $1,599 • 200 square feet of exhibit space Two 6’ tables with linens and 4 chairs provided • ⅛ page b&w ad in expo guide inserted into mul1ple papers with • distribu1on of 140,000 Early bird special offer Book by July 31, 2018 and upgrade your ad to quarter page
Join us and our partners Your opportunity to connect with area boomers and seniors LIVE! Join these quality businesses that sponsored recent Wicked Local events! DENTAL IMPLANTS & PERIODONTICS
The Best Years Opportunity $5.6 Trillion These 111 Million spent on newspapers Americans reach more consumer goods aged 50 and and services by than 953,000 older adults age 50+ those aged 50 + 33% of our online audience is age 55+ More than 215,000 adults $257 Million was spent in the Eastern Source: Scarborough Research, on Event Marketing in Massachusetts market plan Boston R2 2017, cume 2017 in the Boston readership: comScore, March to retire in the next year 2018. AARP & Oxford Economics market September 2016 The Longevity Economy Report. Borell Compass 2018
The Power of Event Marketing
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