2014 European Meeting of ISMPP: A New Era in Global Medical Publications
2014 European Meeting of ISMPP: Keynote Presentation John Clare, MA LionsDen Communications
John Clare Chief Executive LionsDen Communications The Good, the Bad and the Ugly The truth about Big Pharma’s Reputation
CHARGE SHEET You, Big Pharma, are charged that you did destroy your own reputation on various dates between 1960 and 2014 by: Arrogant business practices Ignoring customers Failing to adapt to social change Underestimating critics Believing the good times would last forever GUILTY OR NOT GUILTY?
Whistleblowers’ charter
Whistleblower influence
CHARGE SHEET Ignoring Arrogant business customers practices Failing to adapt to Underestimating Believing good social change critics times last forever
REPUTATION = TRUST + RELATIONSHIPS
An aspiration…? Today, when a doctor or academic tells you they are working for the pharmaceutical industry, they often do so with a look of quiet embarrassment. That’s wrong, and not in the best interest of patients. I want to work towards a world where doctors and academics can feel optimistic about collaborating with industry, to make better treatments for patients. Dr Ben Goldacre Bad Pharma, 2012
CHARGE SHEET Ignoring Arrogant business customers practices Failing to adapt to Underestimating Believing good social change critics times last forever
Insert book covers iin here and include new ones inc bad Pharma. Show Bad pharma sales?
‘Trust me, I’m a doctor.’
The good old days... ‘We try never to forget that medicine is for the people. It is not for profits. The profits follow, and if we have remembered that, they have never failed to appear. The better we have remembered that, the larger they have been.’ George Merck America’s Most Admired 1987 - 1993
http://www.youtube.com/watch?v=RfdZTZQvuCo
What can you do? Fight back! Engage with Critics! Shoot the ostrich! Learn from Canute! Here’s an example…
What can you do? Be transparent…and not just about trial data.
‘Take two potentially fatal pills, and call me in the morning.’
What can the industry do? All drugs have side effects. Sometimes. On some people. Be honest about that. Be honest about the business model and Stop breaking the patient involvement law in sales and marketing departments .
What can the industry do? Drop the TV ads! Don’t pay lip service to ‘global health’ Invent more great drugs!!
What can you do? Advocate! Here’s a great example…
http://www.youtube.com/watch?v=EYJzBX 3XJ0M
Nobody says it’s easy... ‘We choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard… Because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one which we intend to win.’ President John F. Kennedy Houston, Texas, 1962
John Clare John.clare@lionsdencommunications.com
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