2013 Busine ss Plan Pr e se ntation OVE RVIE W 1. 2013 Boar d - PowerPoint PPT Presentation

2013 Busine ss Plan Pr e se ntation

OVE RVIE W 1. 2013 Boar d of Dir e c tor s 2. Hote l/ Mote l T ax Re vie w 3. 2013 Ke y Initiative s 4. VisitT ybe e .c om 5. Community Outr e ac h 6. Visitor Ce nte r 7. 2013 Vac ation Planne r 8. Spe c ial E ve nts

2013 Boa rd of Dire c tors Culle n Chambe r s Glor ia L e e F o rt Pula ski Na tio na l Mo nume nt T yb e e Isla nd Histo ric a l So c ie ty T r ac y Mc Mahon Bill Dic kinson Co c o ’ s Sunse t Grille We t Willie ’ s Chante l Mor ton Wanda Doyle T yb e e Isla nd Be tte r Ho me to wn T yb e e Isla nd City Co unc il Josh Navon lanigan Be linda F Ro c k Ho use T he Cra b Sha c k Sanjay Pate l Amy Gaste r – Past Chair man Dune s Inn & Suite s T yb e e Va c a tio n Re nta ls oc opio Mar ia Pr Ke ith Gay – Chair man T yb e e Isla nd Ma rine Sc ie nc e Ce nte r T yb e e Be a c h Va c a tio n Re nta ls ide s Har r y Spir Diane Kaufman Oc e a n Pla za Be a c h Re so rt Me rma id Co tta g e s Gr e g Stoe ffle r Susan Ke lle he r De So to Be a c h Pro pe rtie s Se a sid e Siste rs

Hote l Mote l T ax

2009- 2012 as r e por te d by the Hotel/Motel Tax Revenue Savannah Ar e a c e Chambe r of Comme r 2012 T ybe e Hote l/ Mote l T ax Re ve nue was up 10% fr om 2011; making 2012 the most pr ofitable ye ar for T ybe e Island tour ism in r e c or de d histor y.

2013 F ore c a ste d a x Colle c tions L odg ing T Antic ipa te d Ho te l/ Mo te l T a x Co lle c tio ns fo r 2013 +2%

Ke y Initiative s

S OBJE CT IVE Adve rtising A ne w c re a tive c a mpa ig n to fre she n up T yb e e I sla nd’ s lo o k, fe e l, a nd o ve ra ll me ssa g e to impro ve the q ua lity o f o ur b ra nd. E xe c ute a spring a dve rtising c a mpa ig n in o ur ne a r drive ma rke ts to b o o st o ur pe a k summe r se a so n. E xe c ute a la te summe r, e a rly fa ll a dve rtising c a mpa ig n to b o o st o ur sho ulde r se a so n. Co ntinue to le nd e ve nt a dve rtising a ssista nc e to isla nd no n-pro fits.

S OBJE CT IVE Online Ma rke ting De ve lo pme nt o f a ne w VisitT yb e e .c o m we b site to stre ng the n T yb e e ’ s inte ra c tive b ra nd a wa re ne ss with the g o a l o f inc re a sing we b site tra ffic . De ve lo p a n inte g ra te d o nline a dve rtising stra te g y to inc re a se tra ffic to VisitT yb e e .c o m. Co ntinue mo nito ring , e va lua ting a nd imple me nting o nline a na lytic s to unde rsta nd o ur a dve rtising e ffe c tive ne ss a nd inc re a se we b site tra ffic . Co ntinue to impro ve o ur o nline a dve rtising o ppo rtunitie s fo r T yb e e I sla nd b usine sse s

VisitT ybe e .c om T ybe e Island’s Offic ial De stination Mar ke ting We bsite

2012 We bsite Ana lytic s 339,878 Unique Visitors +13% from 2011 Mobile De vic e T r affic T r e nd 2012 – 114,524 147% o p 2 de vic e s - iPho ne & iPa d T T op Page s Whe re to Sta y T op State s Ca le nda r o f E ve nts gia – 162,656 20% Ge or Whe re to E a t e nne sse e – 27,285 10% T Spe c ia l Offe rs olina – 24,553 23%, Nor th Car Attra c tio ns ida – 23,554 7% F lor Wha t to Do olina – 18,639 13% South Car

ybe e .c om VisitT

ybe e .c om VisitT

ybe e .c om VisitT

ybe e .c om VisitT

T ybe e Isla nd Mobile App L a unc he d a pp fo r the iPho ne , iPa d, a nd Andro id in Ja nua ry 2012. As o f the e nd o f 2012, we ha d 5,619 to ta l use rs.

Community Outr e ac h

Ne w Committe e s a nd Prog ra ms Re staur ants, Re tail, T our s, and Attr ac tions Committe e T o suppo rt a nd re pre se nt the se b usine sse s a nd to b ra insto rm a nd imple me nt c re a tive wa ys to ma rke t the se b usine sse s to visito rs to the isla nd. T ybe e Mix & Mingle s Qua rte rly T yb e e I sla nd b usine ss so c ia ls de sig ne d to c re a te a n e nviro nme nt fo r b usine ss o wne rs to ne two rk with e a c h o the r. Custome r Se r vic e T r aining “It is not wha t you sa y, but how you sa y it.” We ha ve pa rtne re d with the T o urism L e a de rship Co unc il to ho st the tra ining in la te April. Dia na Mo rriso n fo rme r Cha irma n o f the Sa va nna h Are a Cha mb e r o f Co mme rc e will b e the tra ine r.

Visitor Ce nte r 2012 T otal Visitor s was 35,687 a 35.16% inc r e ase ove r 2011

S OBJE CT IVE Visitor Ce nte r I nc re a se lo c a l a nd re g io na l b ro c hure s in the T yb e e Visito r’ s Ce nte r. I mpro ve T yb e e I sla nd Va c a tio n Pla nne r distrib utio n sta te wide a nd re g io na lly. Pro vide VI C sta ff with o ng o ing tra ining a nd fa milia riza tio n o ppo rtunitie s to e nsure the y a re de live ring the b e st info rma tio n po ssib le to o ur visito rs. Ca pture mo re info rma tio n fro m o ur visito rs to use fo r b usine ss de ve lo pme nt a nd b e tte r ta rg e ting fo r o ur ma rke ting .

Va c a tion Pla nne r

2013 Va c a tion Pla nne r

2013 Va c a tion Pla nne r

2013 Va c a tion Pla nne r

2013 Va c a tion Pla nne r

Spe c ia l E ve nts

S OBJE CT IVE Spe c ia l E ve nts De ve lo p a nd g ro w spo nso rship a nd vo lunte e r pro g ra ms. Be c o me a c tive me mb e rs in the So uthe a st F e stiva ls a nd E ve nts Asso c ia tio ns. Gro w a nd impro ve e xisting e ve nt ro ste r. De ve lo p o ppo rtunitie s fo r no n- pro fit e ng a g e me nt within e ve nts.

SF E A Pir ate F e st r e c e ive d 2012 Kale idosc ope Awar ds: Be st T -shirt – Go ld Be st We b site – Silve r Be st So c ia l Me dia Ca mpa ig n – Silve r Be st Cre a tive I de a – Silve r Be st Vo lunte e r (Ric ha rd Ada ms) – Bro nze 2014 Oppor tunity Annua l c o nfe re nc e a nd a wa rds to b e he ld in Sa va nna h in e b rua ry 2014 . F

2013 Ma rdi Gra s Ne w L ayout Adde d Str e e t Pe r for me r s and E mc e e s Adde d Re - do I Dos: Mar di Gr as Style Re sult: I nc re a se d fo o t tra ffic o n T yb risa a nd Butle r

2013 Pir ate F e st Sponsor ships Upc oming I nfo rma tio n Ava ila b le So o n Opportunitie s Volunte e r Oppor tunitie s K ids a nd F a mily Cha ir Pa ra de s a nd Co nte sts Cha ir E ve nt Vo lunte e rs Pir ate F e st Oppor tunitie s Me rc ha ndise a nd F o o d Ve ndo rs Ava ila b le So o n No w Ac c e pting E nte rta inme nt Sub missio ns No n-Pro fit Oppo rtunitie s Ava ila b le So o n Co nte sts (t-shirt, po ste r, a nd o ffic ia l K re we )

T hank You Ple a se fe e l fre e to c o nta c t us: L indsa y F ruc htl Ma rke ting Dire c to r L indsa y@ T yb e e Visit.c o m Ca se y Slo ne Spe c ia l E ve nts Ma na g e r Cslo ne @ T yb e e Visit.c o m K im We b ste r Ope ra tio ns a nd Sa le s Ma na g e r K we b ste r@ T yb e e Visit.c o m