DECEMBER 18, 2012 Page 1 of 23 3 - CC Visioning Session 11/12/2012 2012 Economic Development Activities Middlesex County Council Tuesday, November 27, 2012 Aileen Murray Ec.D. (F) Manager of Economic Development Middlesex County amurray@investinmiddlesex.ca 519 ‐ 434 ‐ 7321 x 2347 Germany Mission 3 cities in 6 days Goals • Support existing businesses • Create awareness of Middlesex County • Support investment attraction activities 2 www.investinmiddlesex.ca 1
DECEMBER 18, 2012 Page 2 of 23 3 - CC Visioning Session 11/12/2012 Frankfurt Thursday, November 15 Hit the ground running. • Landed 8:00 am. • First meeting 11:00 3 www.investinmiddlesex.ca Armatec Strategic Partners Thursday, November 15 • Toured manufacturing operations • Introduced Middlesex County • Supported Armatec growth plan discussions 4 www.investinmiddlesex.ca 2
DECEMBER 18, 2012 Page 3 of 23 3 - CC Visioning Session 11/12/2012 MEDICA Nov. 16, 17 The world’s largest medical trade show • Over 4,500 exhibitors from over 70 counties • Meetings with the federal, provincial government, strategic partners • 5 www.investinmiddlesex.ca MEDICA with Diagnostics Biochem Canada 6 www.investinmiddlesex.ca 3
DECEMBER 18, 2012 Page 4 of 23 3 - CC Visioning Session 11/12/2012 Provincial & Federal Reps & Strategic Partners 7 www.investinmiddlesex.ca Canadian Embassy, Berlin Monday, Nov. 19 • Introduction to Middlesex County • Meetings with Sector Specialists • Business Leader Reception Tuesday, Nov. 20 • Separate meetings with Armatec & DBC Strategic Partners 8 www.investinmiddlesex.ca 4
DECEMBER 18, 2012 Page 5 of 23 3 - CC Visioning Session 11/12/2012 Strategic Partners Meetings 9 www.investinmiddlesex.ca Canadian Embassy, Berlin “We are following up on issues related to both companies and will advise them and you of the results of our efforts and any advice to offer. We have a deeper understanding of the advantages of investing in the Middlesex region and we are confident that a foreign investor will receive high ‐ quality and efficient advisory services if they approach your region. I hope that we have a steady parade of German companies looking to invest in Canada. In such a scenario I am sure you will have several knocking on your doors. I also think that your food alliance group has both export and investment potential in this important sector.” Thomas Marr, Minister ‐ Counsellor Commercial and Economic Affairs 10 www.investinmiddlesex.ca 5
DECEMBER 18, 2012 Page 6 of 23 3 - CC Visioning Session 11/12/2012 Economic Development Strategy Aileen Murray Ec.D. (F) Manager of Economic Development Middlesex County amurray@investinmiddlesex.ca 519 ‐ 434 ‐ 7321 x 2347 Economic Development Strategy McSweeney & Assoc. 2008 • Build on our Competitive Strengths – Enhancing the Business Environment – Manufacturing – Agriculture & the Bio ‐ economy – Tourism 12 www.investinmiddlesex.ca 6
DECEMBER 18, 2012 Page 7 of 23 3 - CC Visioning Session 11/12/2012 Enhancing the Business Environment • Business Retention • Small Business Support • Labour Force Development • Public Transportation • High Speed Internet 13 www.investinmiddlesex.ca Manufacturing Business Visitation /Retention • Investment Attraction focusing on • diversification – Food processing potential Industrial Land Market Analysis Study • Cooperation with manufacturing • associations & post secondary educators Workforce Development • – Elgin Middlesex Oxford Workforce Planning and Development Committee – Resident Attraction & Retention Networking & Relationship Building • 14 www.investinmiddlesex.ca 7
DECEMBER 18, 2012 Page 8 of 23 3 - CC Visioning Session 11/12/2012 Agriculture Establish Middlesex Agriculture Committee • Explore alternative agri ‐ products – Engage Western University, other key stakeholders – Bio ‐ products Stakeholder Taskforce • Investment attraction targeting food processing & bio ‐ • products Build awareness & support opportunities in: • Specialized crops – Value ‐ added food products – Agricultural cottage industries – Farm gate & artisan food products – Community Shared Agricultural (CSA) Products – Develop & Promote local foods initiatives • 15 www.investinmiddlesex.ca Tourism • Review by ‐ laws that impede tourism development • Establish a Destination Marketing Organization – Identify tourism assets • Packaging (bundling) of tourism assets – Identify gaps in tourism products – Establish a sustainable tourism development strategy • Signage identified as an issue – Seek out and develop strategic alliances 16 www.investinmiddlesex.ca 8
DECEMBER 18, 2012 Page 9 of 23 3 - CC Visioning Session 11/12/2012 Foreign Direct Investment Strategy Strengthen Core Economic Development • Functions Deepen the County Economic Development Staff – Build from the Existing Employer Base – Capitalize on 2011 Core Initiatives – Selective Proactive International Marketing • Cultivate Federal and Provincial Foreign Investment – Intermediaries Leverage Regional and Sector Partnerships – Develop Investor Customer Service Excellence • Continuously Improve the Website – Improve Location Prospect Response – Fast Track Regulatory Permitting for Quality – Development Projects 17 www.investinmiddlesex.ca Employment Land Needs Analysis Employment Land Protection • Protection from conversion to non ‐ employment land – uses Standard framework for review of employment land – conversion applications Targeted Marketing • Tracking county ‐ wide development data – Additional comprehensive marketing materials – Regional & sector specific employment land marketing – collaboration Action oriented marketing of high ‐ priority employment – land Developable Land Supply and Provision for Market • Choice Balanced inventory of shovel ready employment land – Monitor inventory levels – Long ‐ term planning & development – 18 www.investinmiddlesex.ca 9
DECEMBER 18, 2012 Page 10 of 23 3 - CC Visioning Session 11/12/2012 Marketing Strategy Web is primary communication tool • supported by print material and social media strategy • Search Engine Optimization • E ‐ Newsletter • Facebook and Twitter • Audio and Video for testimonials • Analytics • Promote Toolbox – Toolbox, Business Directory, Available Properties, Government Programs 19 www.investinmiddlesex.ca 2012 Economic Development Goals Goals Awareness – referral generation, small • business support, trouble shooting Building economic development • capacity Supporting Municipal Efforts – corporate • visitation, ELNA 20 www.investinmiddlesex.ca 10
DECEMBER 18, 2012 Page 11 of 23 3 - CC Visioning Session 11/12/2012 Celebrating & sharing good news in Middlesex County 21 www.investinmiddlesex.ca Creating Awareness Newsletter – 1,812 subscribers Business Directory 2,400 listings 22 www.investinmiddlesex.ca 11
DECEMBER 18, 2012 Page 12 of 23 3 - CC Visioning Session 11/12/2012 Website & Social Media 118 likes 270 followers 176 connections 1,545 unique visits in October 12,088 unique visits in 2012 to date 23 www.investinmiddlesex.ca Business Retention & Expansion 24 www.investinmiddlesex.ca 12
DECEMBER 18, 2012 Page 13 of 23 3 - CC Visioning Session 11/12/2012 E ‐ Blasts 25 www.investinmiddlesex.ca Small Business Workshops • Over 100 participants attended workshops in 2012 26 www.investinmiddlesex.ca 13
DECEMBER 18, 2012 Page 14 of 23 3 - CC Visioning Session 11/12/2012 Workforce Development Strategy • Launched November 1, 2012 27 www.investinmiddlesex.ca Employment Land Needs Analysis Available Land and Buildings in Middlesex County • Assessment of shovel ready status of municipal employment lands • Recommendations on enhancing investment capacity 28 www.investinmiddlesex.ca 14
DECEMBER 18, 2012 Page 15 of 23 3 - CC Visioning Session 11/12/2012 Tourism Signage Strategy • Increasing the number and duration of tourism visits in Middlesex County 29 www.investinmiddlesex.ca Resident Attraction Workshop • Responding to requests from Middlesex Municipalities 30 www.investinmiddlesex.ca 15
DECEMBER 18, 2012 Page 16 of 23 3 - CC Visioning Session 11/12/2012 Foreign Direct Investment Strategy • Leverage regional programs – Ontario Food Cluster (Chicago Mission) • Build key influencer awareness ‐ marketing efforts – ICI realtors, site selectors, federal & provincial organizations • Mission to Detroit Consulate • Germany 31 www.investinmiddlesex.ca Ontario Food Cluster 32 www.investinmiddlesex.ca 16
DECEMBER 18, 2012 Page 17 of 23 3 - CC Visioning Session 11/12/2012 Economic Development Strategy Economic Development Programs Business Business Small Business & Small Business & Retention & Retention & Entrepreneurship Entrepreneurship Expansion Expansion Infrastructure & Downtown Investment Development Readiness Tourism Tourism New Business New Business Development & Development & Attraction Attraction Marketing Marketing 34 www.investinmiddlesex.ca 17
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