2012 Coach & Charter Seminar 21 February 2012 Presented by - PowerPoint PPT Presentation

2012 Coach & Charter Seminar 21 February 2012 Presented by Amanda Coghlan Strategic Insights Analyst

Destination NSW Lead Government agency for the NSW tourism and events sectors • Established as a statutory authority in July 2011 • Merged: Tourism NSW, Events NSW Homebush Motor Racing Authority 2

Destination NSW • Devise and implement strategies to grow the visitor economy “Quote here” • Market Sydney and NSW destinations and events to grow visitor arrivals and expenditure • Secure major events for NSW • Mission to double visitor expenditure by 2020 3

Where does the data come from? Tourism Research Australia National Visitor Survey Domestic tourism activity 120,000 by telephone International Visitor Survey International visitors to Australia 40,000 departing, short-term international travellers aged 15 years and over who have been visiting Australia.

NSW Market Overview Year Ending September 2011 Nights 46% 54% Total Nights = 148,900,000 Total Visitors = 77,000,000 Source: National and International Visitor Survey 5 Year Ending Sep 11

Visitor Expenditure - Australia Expected Annual Growth +0.3% Expected Annual Growth +3.4% Source: Tourism Forecasting Committee 6

NSW Visitors: Transport Trends Year Ending September 2011 Domestic Overnight International Domestic Day Trip 24 million 2.8 million 50.2 million � Three quarters use � 12% (323,000) use � 89% use private bus/coach transport. private vehicle. vehicle. � 2% (462,000) use � 4% take the train. � 2% use bus/coach bus/coach transport. transport. � 89% FIT. � 6% take the train. � 22% visit regional NSW. Source: National and International Visitor Survey 7 Year Ending Sep 11

Domestic Overnight Visitor Trends - NSW Increases post GFC Average Annual Growth = -1% Source: National Visitor Survey 8 Year Ending Sep 11

What’s going on with Australian domestic travel? Leisure Grey Area Break Holiday Grey Area Movies Public Holidays Weekends Away 5+ Days 4 Day Breaks Dinners Overnight Trips Mini Breaks Easter Breaks Events Day Trips Public Holidays Attractions MOST LIKELY OVERSEAS MOST LIKELY DOMESTIC Source: TNS Domesticate 2011 9

Australian’s Travelling Overseas 8,000,000 +10% 7,000,000 Australian's Short Term Departures 6,000,000 GFC 5,000,000 Sep 11, Bali 2004 onwards 4,000,000 Bombing, SARS Intro of LCC’s 3,000,000 +8% 2,000,000 1,000,000 0 7 9 1 3 5 7 9 1 3 5 7 9 1 8 8 9 9 9 9 9 0 0 0 0 0 1 9 9 9 9 9 9 9 0 0 0 0 0 0 1 1 1 1 1 1 1 2 2 2 2 2 2 Year Ending June Source: ABS Overseas Arrivals and Departures 2011 10

International Visitor Trends - NSW Average Annual Growth = +1% Source: International Visitor Survey 11 Year Ending Sep 11

Geographic Segmentation – Visitors to NSW Eastern Markets Western Markets 1,800,000 1,800,000 1,600,000 1,600,000 Other Europe 1,400,000 Other Asia 1,400,000 South Africa Middle East 1,200,000 Scandinavia 1,200,000 India France Hong Kong 1,000,000 1,000,000 Canada Singapore Germany 800,000 800,000 Japan USA Korea 600,000 600,000 United Kingdom China New Zealand 400,000 400,000 200,000 200,000 0 0 Year ending Year ending Year ending Year ending June 2000 June 2011 June 2000 June 2011 Source: International Visitor Survey 12 Year Ending Sep 11

International Seat Capacity to Major Airports 18,000,000 15,799,452 16,000,000 14,000,000 International Seat Capacity 12,000,000 10,000,000 8,281,149 8,000,000 5,995,995 6,000,000 4,399,134 4,000,000 2,000,000 989,269 769,027 691,701 571,171 0 Sydney Melbourne Brisbane Perth Gold Cairns Adelaide Darwin Coast Source: BITRE Year Ending September 2011 13

Visitors to NSW – Key Source Markets United Kingdom New Zealand USA Japan China Korea Source: International Visitor Survey 14 Year Ending Sep 11

International Visitors to NSW Bus and Coach Users China, 18% Other, International 38% 2.8 million UK, 14% � 12% (323,000) use bus/coach transport. � 4% take the train. Korea , USA, 6% 12% Japan, � 89% FIT. 12% � 22% visit regional NSW. Source: International Visitor Survey 15 Year Ending Sep 11

CHINA VISITORS Source: International Visitor Survey 16 Year Ending Sep 11

Overview of the China market •Forecast +7.8% visitors to Australia per year •Increased aviation capacity •Surpassed Japan as world's second largest economy •Wages rising at double-digit pace •Unemployment = 4.1% edging downward •Population growth slowing •Population ageing •2040 = 100 million Chinese >80 years •more than current worldwide total •Savings = 38% of disposable income Source: Euromonitor China Country Profile October 2011

UK VISITORS Source: International Visitor Survey 18 Year Ending Sep 11

Overview of the UK market •Employment & WHM still ok •UK outbound declining since 2008 •UK domestic tourism up •UK Unemployment = 7.7% •Youth unemployment •500,000 public sector jobs x 4 years •Low consumer confidence = Less discretionary spending •Household debt = 175% of disposable income •University fees set to double in 2013 •Olympics 2012 •New departure tax Source: Euromonitor UK Country Profile October 2011

UK: Outbound Travel 2010 Size of Market Spain +0.8% France +1.8% Ireland -1.8% USA -3.0% Italy +0.5% Germany -1.9% Portugal -0.8% Greece -3.5% Netherlands -3.3% Poland -0.5% Turkey -7.0% Total decline 2009-2010 Belgium -6.4% -1.4% Cyprus -13.4% Egypt +10.9% India -6.8% Switzerland -10.0% Australia -10.7% Canada -13.2% Czech Republic -21.6% China -10.2% 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 Trips (000's) Source: Euromonitor Source: Euromonitor UK Country Profile October 2011

Domestic Day Trip Trends - NSW Average Annual Growth = -1% Source: National Visitor Survey 21 Year Ending Sep 11

Domestic Day Trips Day Trips (000) using Bus / Coach Sydney Hunter South Coast Mid North Coast Northern Rivers Domestic Day Trip 50.2 million Capital Country Central Coast � 89% use private Central NSW vehicle. Blue Mountains New England North West � 2% use bus/coach Riverina transport. The Murray Snowy Mountains � 6% take the train. Outback NSW 0 500 1,000 1,500 2,000 2,500 3,000 3,500 Source: National Visitor Survey 22 Year Ending Sep 11

Domestic Day Trips – Bus / Coach Usage VISITOR PROFILE • More likely to eat out, go sightseeing, go to pubs/clubs and visit historic buildings • Less likely to go shopping, visit friends/relatives or go to the beach • Almost half are retired • One quarter are young singles Source: National Visitor Survey 23 Year Ending Sep 11

Co-operative Marketing Opportunities with Destination NSW • Marketing Prospectus • How Destination NSW can help you to research more consumers and increase interest in your product, service or event. • How to access business resources. • How to list on our website. • Industry research. www.destinationnsw.com.au 24

For more information or statistics please visit: www.destinationnsw.com.au amanda.coghlan@dnsw.com.au (02) 9931 1413