20 mins rapid growth session Yossi Elchanan Federica Mueller CMO - PowerPoint PPT Presentation

Adcore Webinars 20 mins rapid growth session Yossi Elchanan Federica Mueller CMO Partner Manager

• A leading international digital marketing so lutions provider since 20 0 6 • 1 5 years of experience in digital advertising • Technology developers fo r digital marketing automation • Google, Micro so ft, Facebook & TikTo k premier partners • Listed on the TSXV (To ronto Stock Exchange) and the FSE (Frankfurt Stock Exchange) About Adcore 2

Agenda • 4 points for rapid growth 5:52 • Opportunity alert ! 3:24 • The future is almost here: Roadmap to success 1 5:36 3

4 points for rapid growth 4

4 points for rapid growth 1. 1. New Manager er Accoun unt t (MCC) C) structu ucture re Same as Google, you are now able to easily 5

Better organization of insights: Manager Account Overview The new Manager account structure is supported with a better Management dashboard 6

4 points for rapid growth 2. Easier, r, improved ed import t from om Google two different platforms? • Use the Impo rt Ac c o unts feature to import all your campaigns from Goo gle. • Use Scheduling in order to keep them updated 7

4 points for rapid growth You can now import from Google Ads: Items that can’t be imported but can be re - creat ated using Micros rosoft ft Advert rtisi sing • 20 thousand campaigns • Account-level App Extensions • 1 0 million ad groups • Ad group-level App Extensions • 20 million keywords • Automated rules • 20 million ads • IP exclusions • 5.5 million ad group-level and campaign-level • Remarketing lists and asso ciations negative keywords combined • 1 0 million ad group product partitions • 20 0 ,0 0 0 all other entities combined • 3 million targets 8

4 points for rapid growth 3. Let DSA d do t the work for you Dynamically target relevant search terms Now open for tier 1 countries Tip: Start with high bids to gain traffic at first 9

4 points for rapid growth 4. Unique targeting options Microsoft’s qualitative edge 1 0

4 points for rapid growth 4. Unique targeting options LinkedIn profile targeting - Co mpany - - Industry - - Job function - Use in search campaigns, dynamic search ad campaigns, Shopping Campaigns and audience campaigns. 1 1

4 points for rapid growth 4. Unique targeting options Microsoft Audience Network • Micro so ft Graph • Smart user profiling based on all Micro so ft assets combined with intent and location • Present Native Ads to the most relevant user, in the most relevant time 1 2

Opportunity alert ! 1 3

Opportunity alert ! • Dynamic time with plenty of rising opportunities. • Users move from offline to online • in Microsoft search and Audience network. 1 4

Rising industries ✓ Ecommerce in general ✓ Co cooning - home everything: office, design, self-care ✓ Domestic travel ✓ Education / self-learning ✓ Health and at home fitness 1 5

Stay updated • https:/ / news.microsoft.com/ covid-1 9-response/ • https:/ / support.wix.com/ en/ covid-1 9-and-your-site • https:/ / support.google.com/ google-ads/ answer/ 9790 90 9?hl=en • https:/ / www.partners.skyscanner.net/ insights/ travel-trends-and-analysis • https:/ / www.facebook.com/ business/ help/ 31 6220 523382420 1 • https:/ / help.shopify.com/ en/ manual/ intro -to -shopify/ covid-resources 1 6

The future is almost here: Roadmap to success 1 7

Transform your digital advertising. Federica Mueller Partner Manager, Microsoft Advertising

1 Why Invest in Microsoft Advertising 2 What’s new at Microsoft Advertising Agenda

Why invest in Microsoft Advertising

Microsoft Advertising Graph Conversion history Purchase history Industry Brand Job Function preferences Demographic Domain preferences Service Company categories Education Product categories 20B 675M Partners 500M Sources:1: Microsoft internal data - (Windows September 2019; Bing March 2020). 2: Omnicore, May 2019.

Global PC search share 2015 2019 31% 37% United States 17% 21% United Kingdom 11% 16% Australia 15% 21% Canada 11% 15% France 7% 22% Germany comScore qSearch (custom), December 2019. The Microsoft Search Network includes Microsoft sites, Yahoo sites (searches powered by Bing) and AOL sites. Data represents desktop traffic only.

We reach people across devices & platforms 1 Billion Windows 10 devices globally, with Bing search built in Data source: Microsoft internal data, March 2019.

Microsoft Advertising search partners Managed partners, carefully vetted to bring you quality traffic Owned and operated Search partners VERIZON MEDIA MICROSOFT ADVERTISING VERIZON MEDIA MICROSOFT ADVERTISING SEARCH PARTNERS PROPERTIES EXAMPLES PROPERTIES EXAMPLES SEARCH PARTNERS EXAMPLES EXAMPLES Microsoft Edge Outlook

A diverse audience on the Microsoft Search Network More than 1/2 35% 1/3 are under the graduated has a household 50/50 age of 45 from college income $85K+ men and women Global Web Index, Chart Builder, U.S., Q4 2019; Microsoft Search Network represents unduplicated visitors to Microsoft Search Network web search, Yahoo web search and AOL.com web search. Data represents desktop, mobile web and tablet traffic.

More buying power People searching on the Microsoft Search Network spend more online than the average internet searcher by 31%. 100 125 comScore qSearch, Explicit Core Search (custom), U.S., March 2020. The Microsoft Search Network includes Microsoft sites, Yahoo sites (searches powered by Bing) and AOL sites in the United States. Data represents desktop traffic only.

What’s new at Microsoft Advertising?

Meet the Microsoft Audience Network Microsoft’s native advertising offering Cost per click (CPC) In-feed Click through to buying model native ads advertiser’s page

Access the Microsoft Advertising audience 1B 498M 11B 675M 200M 64M devices running monthly unique global monthly global monthly unique monthly unique Windows 10 1 visitors 2 searches 2 professionals 3 visitors 2 users 2 1. Microsoft internal data, September 2019, (https://news.microsoft.com/bythenumbers/en/windowsdevices). 2. comScore, August 2018. 3. Omnicore, May 2019. 4. Microsoft internal data.

Bid on your audience with our full targeting suite In addition to targeting keywords, select one or more targeting dimensions to reach your ideal audience. User and intent targeting Remarketing In-market Custom Product Similar Customer Custom Audiences Audiences Audiences Audiences Match Combination Lists User profile targeting Location and device LinkedIn Profile Age and gender Location Device Targeting¹ targeting targeting targeting 1. Three LinkedIn profile dimensions available at pilot kickoff: company, industry and job function, with more to follow.

Microsoft Audience Network exposure drives lift on search Microsoft Microsoft +37% lift in impressions Search Audience post-exposure 1 Network Network We reach over half a billion +47% lift in clicks people worldwide post-exposure 1 1. January-February 2020; Exposed vs. Control lifts for both clicks and searches per user; searches based on ad flag for selected advertiser and other advertisers in that vertical. On average, those clients saw the reported lift in Search Impressions per user and reported lift Search Clicks per user for exposed users compared with those who weren’t exposed to an ad on the Microsoft Audience Network. This is based on a sample of our pilot advertisers and isn’t a marketplace lift. The experienced lift is on a per-user basis for the exposed users , not the advertisers’ full search program.

Increased results across verticals Lift in clicks post-exposure 1 Lift in impressions post-exposure 1 +80% +62% +69% +42% +55% +29% +25% +20% +19% +35% RETAIL TRAVEL TECH/TELCO FINSERV AUTOS 1. January 2019 – March 2020; Exposed vs. Control lifts for both clicks and searches per user; searches based on ad flag for selected advertiser and other advertisers in that vertical. On average, those clients saw the reported lift in Search Impressions per user and reported lift Search Clicks per user for exposed users compared with th ose who weren’t exposed to an ad on the Microsoft Audience Network.​ This is based on a sample of our pilot advertisers and isn’t a marketplace lift​. The experienced lift is on a per-user basis for the exposed users , not the advertisers’ full search program​.

Product Updates WHAT’S NEW IN THE LAST THREE MONTHS Dynamic Search Ads Shopping Campaigns Shopping Tab Standard text ad deprecation