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2 3 3G / 4G 3G / 4G CENTRAFUSE CORE 4 5 It isnt about volume - PowerPoint PPT Presentation

Jun 11, 2023 •223 likes •412 views

2 3 3G / 4G 3G / 4G CENTRAFUSE CORE 4 5 It isnt about volume Value to customer Novelty quickly wears off Avg. user 10-20 apps (000s) 6 Value, Ease of Use, Safety o Entertainment (i.e. Music) o Hands free phone

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  4. 3G / 4G 3G / 4G CENTRAFUSE CORE 4

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  6. It isn’t about volume • Value to customer • Novelty quickly wears off • Avg. user 10-20 apps (000’s) 6

  7. Value, Ease of Use, Safety o Entertainment (i.e. Music) o Hands free phone o Navigation o Web access\browsing o E-mail/Text (Delivered in a safe manor) Chrysler UConnect Touch o Social Media (Yes for some segments) o Function specific apps (Gas /Charging stations, Food) o Etc Cadillac CUE My Ford Touch 7

  8. • Early Adopters / Tech Savvy users • “Gen Y” - Heavy Software background * App Loader – Third party program launcher 8

  9. Music • Dominant want (Pandora, TuneIn, Slacker, Last.fm, etc) Communication • Male texting / Female equal usage of phone and texting • No mention of E-mail Navigation • Most used PND’s, viewed phone apps as inadequate or costly (data usage) Web • YouTube mentioned numerous times as entertainment and information General • Social media Facebook - “So 2010” • Functional apps like “cheap gas finder” • Gaming - conscious of this as a safety concern • 13 students (70% Engineering / 30% LS&A) 18-22 years old • Estimated 8-12 apps as used regularly 9

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  11. SDK/Development Environment learning curve • Apple, Android, Microsoft, RIM, etc. (multiple announcements at CES) • Each requiring unique knowledge and customization Some have up front costs – discouraging 3 rd party developers • To attract developers must Minimize entry barriers (Common/Industry tools) • Utilize standard Graphical Designers tools (Photoshop, Fireworks, PaintShop Pro, etc) • Base SDK on existing web application development • Follow industry standards - HTML5, Java script, Flash • Minimize unique requirements porting application (cross OS compatibility) o iOS Android WP7 RIM Automotive??? Plus facilitate communication between Designers and SW dev community • Enable quick UI prototyping 11

  12. Unique requirements • Safe/Simple to use • Free from malware/virus • Requirement for matching OE Brand image? Scale • Can OEM’s compete with Apple/Android/Microsoft scale Control • iOS controlled by Apple • Android little control over content/reliability • Automotive must allow freedom but ensure robustness and useability OEM’s/Tier 1’s • Each driving their own direction • Hindrance to market growth/adoption? • Desire to run back office? 12

  13. Unique requirements • Safe/Simple to use • Free from malware/virus • Requirement for matching OE Brand image? • Multiple App Stores? Scale • Can OEM’s compete with Apple/Android/Microsoft scale • Industry App Store? Control • iOS controlled by Apple • • Android little control over content/reliability Does industry require a OEM’s/Tier 1’s unique store? • Each driving their own direction • Hindrance to market growth/adoption? • Desire to run back office? 13

  14. www.centrafuse.com

  15. XML Based Customizable Create/modify new applications Create your own user Interface Centrafuse Overview 15

  16. 6-Screen Concept vehicle • Cluster • Dual View IVI display • Reconfigurable touch pad • 2 Rear seat systems www.visteon.com/innovate

  17. Multi screen Concept vehicle Sssangyong-presse.XIV-1-iaa-2011

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