2/13/2019 Improving Community Relations for Asphalt Companies Sheila Barkevich Callanan Industries, Inc. • Callanan Industries is a leading supplier of paving materials and construction services in New York State • Founded in 1883 • 6 Quarries, 13 HMA & 5 RMC Plants The First 130 Years… • Spent our energy trying to be invisible • Built berms and fences • Kept a low profile • Prided ourselves on being the “biggest company that no one had ever heard of” 1
2/13/2019 The Past 5 Years… • Knew we had to change as we competed for employees • Realized that we had a great story to tell • Wanted people to recognize us for our positive contributions to our communities • Instill pride in our employees Callanan’s Core Value: “Building better communities through improving the quality of life where we live and work” Why Engage? • Promote our industry to the community • Introduce young students to our business • Increase safety awareness • Instil Company Pride in current employees • Attract new employees 2
2/13/2019 How We Started… • Hired a PR firm • Developed Quarterly Newsletters -Internal & External • Began to advertise all of the positive contributions we were already making • Set up a Community Service Committee “Callanan Cares” – Who Are We? A small committee made up of Callanan employees from all lines of business who have a passion for giving back. - Members contribute ideas and plan out projects to engage our employees with members of the community. - Committee meets at the beginning of each year to discuss community and fundraising goals. “Callanan Cares” - What We Do • Annual Charity Recipient(s) • Quarterly Volunteer Days • Intern Volunteer Day • Make a Difference Week • Donation Drives • “Ride with Mike” • Field Trips and School Visits • Customer Appreciation Luncheons • Environmental Conservation • Tours for industry and community leaders 3
2/13/2019 Quarterly Volunteer Projects • Goal is to allow employees with different schedules the opportunity to volunteer Intern Service Project Callanan interns participate in a service project each summer • Connects interns from different lines of business. • Helps them further understand Callanan’s core values. • They become a part of Callanan’s community Capital City Rescue Mission involvement from the start of their careers. Make Difference Week • Employees volunteer with a different not-for-profit organization every day in the last week of October leading up to National Make a Difference Day. 5 th Consecutive MAD Week 2018: ▪ Walk to Defeat ALS ▪ Ronald McDonald House ▪ Regional Food Bank ▪ Bingo Night at Van Rensselear Manor Nursing Home ▪ American Red Cross Blood Drive at corporate office 4
2/13/2019 National Make Difference Day Callanan paired up with CCHS to host a charity basketball tournament. The proceeds supported Catholic Central athletics and Callanan’s annual charity. Benefits Included: • Introduced students to our industry. • Helped both a local school and local not-for-profit • Connected with local families Ride With Mike Annual fundraiser started three years ago to support Callanan employee, Mike Walsh, who was undergoing treatments for Lymphoma. 2018 Ride: • 40 bikes and 20 cars. • Raised $12,000 • Benefitted the Mohawk Hudson Humane Society and the Leukemia & Lymphoma Society. Field Trips & School Visits Recently, Callanan has made great strides in the educational department. Goals and opportunities for students vary based on age level. Target Audiences: • VO-Tech Programs • Elementary, Middle, & High School students • College Students • Boy Scout & Girl Scout Troops 5
2/13/2019 Local Vo-Tech Program “ A cement truck and an employment offer, as well as some sound advice from graduates. Callanan Industries delivered all three to the Capital Region BOCES Career and Technical School (CTE) as representatives from the international company paid a visit to the Diesel Technology program.” – The Saratogian Newspaper Other Educational Initiatives Elementary: Secondary & College: • Classroom visits • On site tours • Safety equipment • Classroom presentations • Safety near • Career fairs • Field/Capstone Projects construction sites. Collaboration! • Largest Field Trip to Date!! • Over 130 sixth grade students • Employees held interactive stations • Bus Tours • Cookout • Great Feedback! 6
2/13/2019 Customer/Community Appreciation Employees from Callanan’s Operations, Sales, and Customer Service teams join together annually to say thank you. • Opportunity for Sales and Operations personnel to interact with customers. • Over 1,900 served at nine locations in 2018. Participation grows each year. • Eat in or take ‘to - go’ lunches back to crew members. • Surrounding neighbors invited to attend. Callanan Wildlife Habitat Team Cordell Road Pollinator Garden • Certified as a Wildlife Habitat Council managed habitat site since 2007. • Managed by the Callanan Wildlife Habitat Team. • Team completes a rigorous recertification process every two to three years. • Garden provides a food source, shelter, and resting area to our local pollinators. • Used as a learning tool for our employees & visitors NAPA’s Community Involvement Award NAPA’s Community Involvement Award recognizes outstanding programs in the arena of community relations. • 2017 Award Winner • 2018 Award Finalist 7
2/13/2019 Overall Impact • Improved community relationships • Engaged employees • Promote work zone safety • Better Recruiting • Continue to “build better communities through improving the quality of life where we live and work” Community Involvement How to get and keep your company involved in your community About Me • Aaron Parker – Silver Star Construction Co., Inc. • Norman, OK Native • Construction World Since 14 years old • Norman North High School Graduate • Missouri Southern State University – Student Athlete • Silver Star Construction since graduation 24 8
2/13/2019 Our Community Team Silver Star Community Team • Comprised of multiple individuals from inside our organization • Initial goal of the team was for help inside of our company for employees • Grew in to much more very quickly 25 Events – Car Show 26 Events – Santa Express 27 9
2/13/2019 Events – Storm Walk 28 Events – Food Drive 29 Events – Haunt Old Town 30 10
2/13/2019 Events St. Jude Walk 31 Impact • Community • Organization • Employee Morale • Outside Relationships How to Get involved • Other Organizations around your company HQ • Community Events or Sponsorships • Start a group inside your company 33 11
2/13/2019 Organic Growth • Inside the Organization • Outside Recognition • Outside the Organization Events 34 Thank You See you again at: Session Evaluations/PDH’s • CONEXPO-CON/AGG 2020 • Complete session feedback in • March 10-14, 2020 mobile app, your comments • Las Vegas, NV appreciated. • 140+ education sessions • World of Asphalt 2021 • March 16-18, 2021 • Professional Development Hours logged • Atlanta, GA in session feedback. • 120+ education sessions THANK YOU! Questions? Aaron Parker Phone 405-365-0577 Email aaronp@silverstarconst.com 12
2/13/2019 Thank You Session Evaluations/PDH’s See you again at: • Complete session feedback in • CONEXPO-CON/AGG 2020 mobile app, your comments – March 10-14, 2020 appreciated. – Las Vegas, NV – 140+ education sessions • World of Asphalt 2021 • Professional Development Hours logged in session – March 16-18, 2021 – Atlanta, GA feedback. – 120+ education sessions #WorldofAsphalt 13
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