19 th August, 2020 The Secretary The Secretary BSE Ltd. National Stock Exchange of India Ltd. Corporate Relationship Dept., Exchange Plaza, Plot no. C/1, G Block, 14 th floor, P. J. Tower, Bandra-Kurla Complex, Dalal Street, Fort Bandra (E), Mumbai - 400 001 Mumbai - 400 051 Stock Code – 500331 Stock Code - PIDILITIND Sub: Investor Presentation ------------------------------- Dear Sir, Please find attached Investor presentation. Thanking You, Yours faithfully, For Pidilite Industries Limited Puneet Bansal Company Secretary Encl: a/a CIN : L24100MH1969PLC014336
BUILDING BONDS IN NEW WAYS
Our Journey Inception Building Power Brands Expanding the Global Footprint & Pioneer Categories and entering into Collaborations 1959 1965 2000 2001 2005 2013 2015 2016 Plants commissioned Fevicol established as M-seal comes Dr. Fixit is Incorporated Took over NINA Pidilite forms JV On April 10th, for Acron brand of Carpenters’ preferred on-board. introduced “Pidilite Middle East Constructions with Italy's ICA Mr. Bharat Puri took Pigment Emulsion and choice CP-MNT division Ltd” in Dubai charge as MD Awarded the ‘Most Promising Fevicol brand of is established A Waterproofing of Pidilite Company of the Year Award’ at the Adhesive Acquired Jupiter consultant and Services CNBC-TV18, 11th Indian Business Chemicals in Dubai provider Leader Awards (IBLA) Incorporated subsidiary company Percept Waterproofing Services Ltd - A waterproofing consultancy & project based service 1984 1993 2002 2004 2017 2019 2020 Pidilite reaches Acquisition of Invested in Web-enabled interior design firm Homelane. Pandemic strikes & Lockdown Consumer Products Pidilite goes public, The “Bus” ad wins 1000 Cr. mark CIPY Polyurethane across the globe. division valued at the Silver Lion Invested in Pepperfry, the online furniture shopping store. Pvt. Ltd. is born INR 60 Crs. award at Acquired majority stake in Tenax India Roff brand of Construction in flooring space Cannes Lions Acquisition of C-Techos in the Construction space Stone Products. Chemicals is acquired International 2018 Festival of Pidilite forms JV with Italy’s Litokol Invested in Pepperfry and Liv space. Creativity 2002. to strengthen epoxy grout business in India. Collaboration with Jowat Collaboration with Grupo Puma, for Joinery business S largest mortar manufacturer in Spain. 2 0 2 0
Creating Value through Creating Categories Winning in the New World 2 0 2 0 2 0 2 0
Creating Value by Creating Categories CORE GROWTH PIONEER Established Brands Emerging categories Nascent Categories with high market with significant potential with huge market maturity and strong for market growth or creation opportunity share position share gain 1-2X GDP 2-4X GDP... 100 Crores revenue in 3 years 2 0 2 0
Portfolio for Creating value CORE GROWTH INTERNATIONAL GEOGRAPHIES PIONEER 2 0 2 0
How we grow our core at 1-2X GDP... CORE GROWTH PIONEER Premiumizing Innovating 2 0 2 0
Growing the Core at 1-2X of GDP: The Fevicol Story Premiumization in Core: Innovation in Core: Fevicol Evolution Fevicol Ezeespray FEATURES EASE OF USE Water resistant Fast Setting Anti-bubble Heat Resistant adhesive adhesive adhesive Rubber Adhesive REACH ODD SPACES LAST MINUTE FINISHING APPLICATIONS PVC & Acrylic AC Ducts Foam Sheets Vinyl Flooring Laminates 2 0 2 0
How we fuel growth businesses at 2-4X GDP... PIONEER CORE GROWTH Creating Categories Wholistic Brand Management Driving Penetration International Expansion 2 0 2 0
Creating Categories Passionate team ATL support Intense field marketing Technical capabilities Exhaustive insighting Spotting unmet needs 2 0 2 0
Dr. Fixit = Waterproofing 98% Top of the Mind Awareness among consumers Right Right Right Dr.Fixit will Waterproofing Waterproofing Waterproofing prevent leakage Verbal Visual is using right is waterproofing from happening is application quantity of LW+ before painting. on 5 surfaces waterproofing 2 waterproofing 3 1 showing driving consequences communicating need of of not doing importance of right waterproofing 2 0 2 0 *Dipstick survey by Market Vista
• Exhaustive immersions to collect insights • Identify usage patterns and accordingly select target segments • Focussed media strategy to reach target segment and deliver growth *Nielson Audit Report Wholistic Brand Management Effie’20 Award Driving Penetration Through Target Reach & Usage Segments Availability *Available in 3.2 mn outlets 2 0 2 0
Driving Penetration The Emerging India Story Accessing deep rural markets through ‘Pidilite Ki Merchandised Outlet in Duniya’ sub 12K population villages Pidilite’s One VILLAGES No. OF TOWNS PIL DIRECT REACH* stop Solution & Training centre 45 > 1 mn 45 184 0.2-1 mn 184 < 0.2 mn 0.6 mn 23,000 End User Connect through meets and site visits 2 0 2 0 * as per dipstik survey
• Investing in scaling up reach further through ATL • Market leading position across some segments and localized campaigns • Began operations 15+ years ago • Play across all major categories of Pidilite (including C&B and IP) • Setup local manufacturing, Taking Pidilite’s Success Story to Emerging Markets across the World. with 2nd plant opened recently • Expanded distribution reach aggressively • Focused on influencer and market development • Built local talent and capability International Expansion Target markets with high headroom for growth, with a high-touch, “India-like” approach Drive market: Bangladesh * as per dipstik survey 2 0 2 0
What are our Pioneering categories CORE GROWTH PIONEER 2 0 2 0
portfolio and go-to-market approach. Roff was chosen as the focus division to unlock disproportionate growth in 2016-17 Roff is driving category creation and exponential growth in an under-penetrated tile and stone fixing solutions market, through a comprehensive and it is present in 4 major categories Roff is positioned as an expert Tile and Stone solutions in Indian Market Overall Tiles & Stone Solution Market Current Market and since then, it has grown exponentially in the past few years. • Automation to produce best-in-class products. Roff Growth Story Untapped potential • The Tile & Stone Solutions market is currently worth Rs. 1400 Crores • <10% penetration of Modern Tiling Solutions • 90% of the Market still uses cement to fix tiles Tiling and Stone Solutions Market Tile and Stone Grouts Stone and Tile Under Tile Installations Care products waterproofing 9% Solutions Levers enabling exponential growth : Quick and Cost effective Market Servicing : 91% • Capacity expansion to optimize the supply chain & manufacturing network Product: complete adhesive range to cater to basic and specialized application. Retail Channel expansion for mass projects and project channel activation for large projects. Consumer mass media for brand creation at the right time. 2 0 2 0
Growth Enablers Influencer Riding Accelerating Future-Fit & User the Digital Innovation Infrastructure Marketing Wave Culture as a Giving Journey competitive back to towards Sustainability edge the society 2 0 2 0
Accelerating Innovation 3 fully equipped in-house centres in India R&D centres 2 centres in 154% increase USA & Singapore in R&D spends since 2015
• State of the Art facility developed at Vizag Plant • To incorporate state of the art manufacturing and (Automated Storage & Retrieval Systems) • There are a total of 8 plants added since 2015. • Manufacturing capacity expansion in Bangladesh • A new plant has been set up in Sri-Lanka and Kenya. • 12 more plants being added by 2022 to create a seamless manufacturing & supply chain network across the country. • Material handling to be done through ASRS process control systems • Capacity Expansion & Automation to provide Best-In-Class Services Future-Fit Infrastructure Network Expansion: Capability Building: 2 0 2 0
Influencer & User Marketing Customer 3 centricity Gain deeper 1 understanding of users, products and categories Well oiled machinery of Field Marketing Source of 4 inspiration Cater to needs of users beyond 2 business (FCC) 2 0 2 0 2 0 2 0 2 0 2 0
Riding the Digital Wave Field Marketing Prescriptive Analytics - Automation project to aid via Salesforce.com sales process Field Channel Influencer Integrated Advanced Force Partner Community Supply Analytics Effectiveness Management Management Chain Dealer App Common Loyalty Upgrading and Platform Management automating consolidation Solution key processes at Plants & Warehouses 2 0 2 0
Culture as a Competitive Edge 4 3 Building an Inspiring 2 Place to Work Leadership Pipeline 1 Focus on Frontline Listening Culture Capability building SCENT NPS turnaround, Career map for field teams with scores at Best-In-Class MyPidilite Helpline for Engaged teams all stakeholders, including employees 2 0 2 0
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