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10 Essential Questions for Building a Successful Author Website by John Burke Co-Founder of Pub Site and COO of FSB Associates Pub-Site.com Who We Are Pub-Site.com | FSBAssociates.com Our First Author Website - 1996 Pub-Site.com |

  1. 10 Essential Questions for Building a Successful Author Website by John Burke Co-Founder of Pub Site and COO of FSB Associates Pub-Site.com

  2. Who We Are Pub-Site.com | FSBAssociates.com

  3. Our First Author Website - 1996 Pub-Site.com | FSBAssociates.com

  4. Frequently Asked Questions 1. Purpose 6. Content 2. Domain Name 7. SEO 3. Hosting 8. Marketing and Sales 4. Costs 9. Scale and Grow 5. DIY Website Options 10. Easy Updates Pub-Site.com

  5. 1 What is the purpose of your Author Website? Pub-Site.com

  6. Purpose of Your Author Website ➤ Home Base of Your Brand ➤ Content: Books, Bio, & All ➤ Collect Email Addresses ➤ Links to/from Social Media ➤ Blog and Build Tra ffi c ➤ Sell Books Pub-Site.com

  7. 2 What’s in a (Domain) Name? Pub-Site.com

  8. Pick Your Domain Name ➤ Should be yourname.com ➤ yourname.com taken? ➤ yournameauthor.com; yournamebooks.com ➤ Have ownership & control of it ➤ Keep it separate from hosting ➤ Go GoDaddy! - the best ➤ you@yourname.com Pub-Site.com

  9. 3 Who’s Hosting my Website? Pub-Site.com

  10. Pick a Good Host ➤ A server connected to the Internet ➤ Can range from $3 to $30 a month ➤ Developer may have one ➤ Ask about support and help ➤ DIY platforms like Pub Site, Wix, wordpress.com, and SquareSpace have it built-in Pub-Site.com

  11. 4 What are the Costs of a Professional Website? Pub-Site.com

  12. Costs of Author Websites ➤ Free - $20,000 ➤ Level of professional design ➤ Custom programmed features ➤ Per feature, per page? ➤ Per hour, per project? ➤ Free to do it yourself (Canva for graphics) Pub-Site.com

  13. Choosing a Designer/Developer ➤ Someone that does author/book sites ➤ Check out their portfolio ➤ Are they helpful? Answer questions? ➤ Mobile friendly / Responsive design ➤ Get author recommendations ➤ What about updating afterwards? Pub-Site.com

  14. 5 What are the DIY Website Options? Pub-Site.com

  15. DIY Website Options ➤ SquareSpace ➤ Wix ➤ Pub Site ➤ WordPress.com ➤ GoDaddy, Web.com, others ➤ Authors Guild Pub-Site.com

  16. 6 What Content Should I have on my Website? Pub-Site.com

  17. Content on my Website ➤ Anything you want! ➤ Author bio, photos, interviews, etc. ➤ Books - info, reviews, excerpts ➤ Video and Audio (via YouTube; SoundCloud) ➤ Blogs and articles ➤ Press kit & info, coverage, appearances Pub-Site.com

  18. 7 How Important is SEO (Search Engine Optimization)? Pub-Site.com

  19. Search Engine Optimization ➤ Good news, authors: You’ve done it! ➤ Content is King ➤ Keywords and phrases well placed ➤ Graphics are invisible ➤ Meta tags - overrated ➤ Title, keywords, description Pub-Site.com

  20. Page Title SEO Pub-Site.com | FSBAssociates.com

  21. 8 What are the Best Marketing and Sales Options for my Website? Pub-Site.com

  22. Marketing & Sales Options ➤ Mailing list signup ➤ Book giveaways ➤ Social media widgets & links ➤ Links to Booksellers ➤ Ecommerce Pub-Site.com

  23. 9 What is the best way to scale my website as my career grows? Pub-Site.com

  24. Scale Your Website How easy is it to change and update? Pub-Site.com

  25. Scale Your Website ➤ From Blog to Book 1 ➤ From Book 1 to More Books ➤ From 1 Series to Multiple Series Pub-Site.com

  26. 10 What is the Easiest Way to Keep my Website Updated? Pub-Site.com

  27. Keep Your Content Updated ➤ Update your bio ➤ Add review quotes ➤ Add online coverage (links) ➤ Blog ➤ Social media widgets ➤ Book giveaways Pub-Site.com

  28. Author Websites Made Easy pub-site.com

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