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SDL Trisoft Summit Corporate Overview Kevin Duffy - CEO SDL Structured Content Technology Division
Agenda SDL leader in Global Information Mgt. The Structured Content Technology Div. Trisoft and XyEnterprise combine to become the Structured Content Technology Division How we fit in the SDL strategy The changing world of content creation, management and delivery 2010 Plan and Objectives 3
The SDL Mission We help corporations drive global revenues and reduce costs by providing the software and services to create, manage and deliver global content We call this Global Information Management (GIM)
SDL Recognized Leader in Global Information Management Award-winning and profitable with long Publicly traded company with over term financial stability €200m annual revenues 80%+ of the global translation supply Over 2000 employees in 50 offices chain use SDL software across 32 countries 900+ deployments of enterprise Innovation, communication, technologies collaboration sdl.com sdltridion.com sdltrisoft.com lspzone.com translationzone.com click2translate.com freetranslation.com 5
41 of the 50 Top Global Brands* 6 *Source: Interbrand, 2008
Global Content for Global Industries W eb Content Structured Content Technologies Technologies 7
Process Integration, Reuse Of Content And Language Assets 8
SDL Technology Evolution and Our Fit • Move into the source language content authoring • Plus Component Content Content Autom ated Translation Content Management (“CCM”) •Based on Structured XML Content Authoring Translation Managem ent Publishing Passolo W orldServer 9
SDL Acquisition of XyEnterprise + Growing Demand for source content authoring integrated with Translation for an “end to end” solution SDL acquisition of Trisoft proving the value of source content mgt. Strong base of European customers Significant Trisoft growth in the US – e.g. FICO, McAfee, Informatica, ERSI, NetApp, VMWare, Dell, KCI, Plantronics Acquisition of XyEnterprise in June 2009: Proven player in the CCM market, DITA, S1000D, custom DTD’s – over 250 customers (Contenta) Adds new markets (e.g. aero defense, reference, legal) to SDL Trisoft portfolio Adds high end print, PDF and electronic/dynamic publishing products to the SDL portfolio (XPP and LiveContent) Significantly expands size and capabilities of technical/professional 10 services in the US
Major New Markets 11
XyEnterprise Strengths Support for content creation, management and delivery/publishing Three Product Lines XML Professional Publisher (XPP) - automated print and PDF publishing LiveContent – intelligent content delivery/dynamic publishing Contenta – XML and standards-based Component Content Management Standards Support: S1000D, DITA, MIL-SPEC, ATA and others Solutions implemented and supported via ProServ™ consulting services team Technology overlap primarily in the DITA CCM space and there we now position Trisoft as the technology solution 12
SDL GI M Evolution and SCT Fit Content Autom ated Translation Content Authoring Translation Managem ent Publishing Passolo W orldServer 13
Integration Status at 7 Months Sales Integration: US sales and marketing combined under SDL VP – Howard Schwartz International expansion with new direct sales execs, renewed partner focus • Thomas Barthel – Germany – DACH =, Benelux • Graham Wignall – UK, Scandinavia Professional services integration: Former XyE PS and CS teams providing front line support for Trisoft base Kurt VanDeun and Carol Bumbaca coordinating global Trisoft services Engineering integration: Shared roadmap development, Agile process integration New tool development with shared/reuse goals Trisoft and Contenta – plus XPP and LiveContent Corporate integration: Future technology planning 14 Integration planning
Structured Content Technology Brand Original brand was SDL Trisoft prior to acquisition At acquisition XyEnterprise and Trisoft combined: Analyst feedback = too many independent brands could dilute SDL integrated product positioning Effective for 2010 repositioning all divisions by their focus, not brand name E.g. SDL Structured Content Technologies (formerly SDL XySoft) And SDL Web Content Management Solutions (formerly SDL Tridion) And SDL Language Technologies Product names continue – Trisoft, Contenta, XPP, Tridion… 15
The Changing World of Content Management and Delivery Added Pressures on Changing Expectations in Information Developers Content Consumers Content Authoring Content Publishing • Web immediacy changed • Faster Product Lifecycles expectations • More Product Variants • “ What I Need When I Need It” • Distributed Authoring Teams • Local Language Expectations • Outsourcing & Partners • Targeted Tailored Information • Headcount /Budget Constraints • Consistency , Accuracy •“SimShip” (Simultaneous Ship) • If Doc Bad, Buy Competitors to Global markets Products Next Purchase 16
Example = Automotive Traditionally whole books written and rewritten and retranslated on a vehicle by vehicle basis - little or no shared or reused content Want multi-language collateral with global simultaneous rollout Plus dynamic, changing content – shared and reused across product lines With increasingly multi-channel delivery requirements Models Deliverables Les Ampoules remplaçant de Lampe de Brouillard 1. Las Bom billas D isconnect the electri French del Faro connector from the back fog lamp assembly. CD/Embedded antiniebla que 2. Twist, then pull the reem plazan sfrom the fog lamp Replacing Fog assembly. 1. Disconnect the electri Lamp Bulbs connector from the back Repair Manual Spanish xthe fog lamp assembly. 1. Disconnect the 2. Twist, then pull the b electrical connector from from the fog lamp the back of the fog lamp assembly. Glove Box Manual assembly. 2. Twist, then pull the 3. Install the new bulb from the fog lamp bulb. English assembly. 3. Install the new bulb. 17
Solution is CCM and Dynamic Publishing Work with reusable content objects/topics, not traditional books/manuals/chapters and pages Dynamically share and reuse topics In multiple deliverables (products A, B & C share and reuse content) And across multiple delivery channels (print, PDF, Help, On Device) “Deconstructing” documents into more granular topics requires structure and component content management technology To reuse reliably and deal with conditional content and metadata need an XML content foundation Also need CCM technology to manage the components – a traditional document might break down into hundreds of topics, multiple versions Also key to automate the publishing process vs desktop Leverage DITA open toolkit Or automated, batch publishing engines like SDL XPP 18
Significant change in process, technology & approach – but proven ROI Adoption is past the early adopters into mainstream Top Line Revenue Growth Expands presence in global Markets Reduces time to market Increases customer satisfaction and drives repeat buying and referral Increases business agility and responsiveness to changing market conditions Bottom Line Profit Reduces costs of end to end content development by as much as 50% Drops cost of translation by 50% or more Reduces calls to call center support ($40-$80 per call) But change is always challenging to any organization 19
Proven CCM Adoption Tech Doc 20
Proven CCM Adoption Aero/Defense United States Air Force 21
Proven CCM Adoption Commercial Publishers, Reference, Medical 22
2010 Highlights Forecasting over 35% license revenue growth and continued profitability for our division Major new product releases across the board SDL Trisoft, SDL Contenta, SDL XPP, SDL LiveContent And focus on product integrations (SCT and across SDL) Renewed focus on international customers, international sales and international partners Dedicated Sr. Sales Executives Stronger partner cooperation and programs Forums like this summit – on an annual basis Expanded service capabilities via Kurt’s expanded team and US team combined Market and technology leadership in the DITA and S1000D arenas 23 More discussion in technology session later
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