1 Brief History and Introduction of Ghirardelli Chocolate Company - PowerPoint PPT Presentation

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Brief History and Introduction of Ghirardelli Chocolate Company 2

Brief History of Ghirardelli Chocolate Ghirardelli was established in San Francisco in 1852 by Domingo Ghirardelli, an Italian  Chocolate Maker who came to the New World at the height of the California Gold Rush. With headquarters and manufacturing in the Northern California Bay Area, Ghirardelli is  one of the few premium chocolate manufacturers “local” to the West Coast. Ghirardelli is the leading premium chocolate brand with the widest product range  including confections, sauces, baking chips, sweet ground chocolate, frappé mixes, baking bars, baking cocoa and hot chocolate. Ghirardelli is one of the few remaining U.S. chocolate manufacturers to control the  entire manufacturing process including bean procurement, processing and packaging. Ghirardelli is a Green Certified Business with successful waste and energy reduction  programs that have significantly reduced water and corrugate usage during the manufacturing process. 3

Ghirardelli’s chocolate expertise guarantees quality, value and endless ways to create outstanding and profitable drinks. .  Profitability  You can afford quality!  Ghirardelli products accommodate different flavor profiles, operational needs and cost requirements. No other company has this many options for specialty coffee.  Ghirardelli can grow your sales and profitability by identifying how to maintain quality while reducing costs related to products, packaging and shipping.  Versatility  Ghirardelli products can be used for multiple purposes from mochas to milkshakes to smoothies to baking.  Recipes assistance available to help you get the most out of each sku. 4

Ghirardelli’s Strong Commitment to Quality • Strict production and QA standards • Internal sensory testing • High standards and criteria for all ingredients 5

Training Including New Products 6

Chocolate Basics – Ghirardelli Perspective CHOCOLATE 101 7

THE Ghirar rardelli delli PROCESSING DIFFERENCE  What makes our product superior to the competition?  Bean Origin  Bean selection for special origin countries and blending  Strict quality controls  We reject up to 30% of beans offered to us  Milk sourcing  Specially processed milk powder sourced only from the midwest  Nib roasting vs. whole bean roasting  allows for superior control over flavor development  Particle size (Smoothness)  Ghirardelli targets 18 microns allowing for a velvety smooth melting chocolate experience  Smoother than the competition - Hershey’s targets 41 microns  ≥25 micrometers is detectable by taste buds 8

Chocolate 101   % Cacao Definition Chocolate Chips vs. Melting Chocolate  The sum of all cocoa bean components (cocoa butter,  Chips generally formulated for cocoa liquor, cocoa powder) cookies/baking used in a chocolate  “Melting Chocolate,” generally,  Basic Ingredients wafer, bar, or block forms   Chocolate liquor Couverture Definition  Cocoa butter  Definition – “Coating”  Cocoa powder  Generally defined as chocolate  Sugar containing 32 to 39% cocoa  Milk Ingredients butter  Milk powder  Used for enrobing (coating of  Milk fat center fillings), shell molded  Flavors products  Vanilla 9

Chocolate 101  Chocolate Definitions  “Semisweet”  Federal Standards of Identity - 35% minimum chocolate liquor  Market – 35 to 50%  “Bittersweet”  Federal Standards of Identity - 35% minimum chocolate liquor  Market – 51 to 98%  “Dark”  Federal Standards of Identity - None  “Milk”  Federal Standards of Identity  10% minimum chocolate liquor  12% minimum milk solids 10

FOODSERVICE LINE  Sweet Ground Chocolate Powders  Chocolate, White, and Caramel Sauces  Frappe Iced Blended Mixes  Water Soluble Hot Cocoa  Cocoa Powders, Chips, and Wafers 11

Ghirardelli Ground Chocolate Powders • Perfect for Mochas & Hot Chocolates • Bake with for indulgent Brownies, Cakes, & Cookies Sweet Ground Chocolate & Cocoa  3lb Cans  10lb Box & 30lb Box  24 Month Shelf Life Sweet Ground White Chocolate  3lb Cans  10lb Box & 25lb Box  18 Month Shelf Life 12

Sweet Ground Chocolate Benefits  Multiple Pack Size Options – 3lb, 10lb & 30lb  Create your own signature cacao content by adding unsweetened powder.  24 Month Shelf Life  All Natural Ingredients  Bulk cases minimize waste & shipping  Steams well directly in milk  Attractive branded measuring scoop available  No evacuation issues with powder  Can be used in ice drinks to create a dairy free all natural smoothie  Very cost effective — WORK HORSE FOR INTERNATIONAL Ideal for customers that want: 1.All natural 2.Flexibility to adjust product with unsweetened cocoa powder of flavors 3.Low cost and high quality 4.Minimal product waste 13

SGC - What do you do with it?  Sweet Ground Chocolate works well as a base for baked goods such as muffins, pancakes or scones. It can also be added into a frozen yogurt machine to create a custom flavor.  Sweet Ground White Chocolate works just as well as sweet ground chocolate for these applications.  Frozen Yogurt Base  Sauce  Muffins  Pancakes  Brownies  Cakes  Smoothies 14

Sweet Ground Chocolate Hot Beverage Recipes Classic Mocha with powder Classic Mocha with sauced powder 3 Tbsp Sweet Ground Powder 2 oz Sauced Sweet Ground Powder 10oz Steamed Milk 10oz Steamed Milk 1 – 2 Shots Espresso 1 – 2 Shots Espresso Pour espresso into a 12 oz mug. Combine Combine sauce and espresso in a 12 oz powder and milk and steam thoroughly mug. Stir and combine. Pour steamed milk together until fully dissolved. Pour the into mug; stir to combine. Steamed milk mixture over the espresso. 15

SGC - Saucing Details Recipe 1 lb Sweet Ground Chocolate & Cocoa 8 oz Cool Water Mix with a whisk until fully combined. Shelf Life 3 – 5 days (depending on how long it is kept out of the refrigerator each day) When out of the fridge sauce must be stored away from direct heat. Customization Create your own signature flavor by adding extra unsweetened cocoa powder or flavorings such as cinnamon or other spices. Versatility Can be used to create iced as well as hot drink. Excellent dairy free base for blended drinks. 16

Ghirardelli Frappé • A perfect base for coffee & chocolate drinks as well as fruit smoothies and even cupcakes! • Formulated to stay thick & not settle • Blend with coffee, cold water, fruit juice or milk & ice • Create your own signature drink with fruit, chocolate chips etc. Double Chocolate and Classic White New items: Mocha, White Mocha, and FHC  3lb Cans  10lb Box  18 Month Shelf Life 17

3 NEW FRAPPE FLAVORS! MOCHA Premium Ghirardelli cocoa powder blended with Colombian coffee for the perfect balanced mocha WHITE Iced blended version of MOCHA the sweet and creamy Ghirardelli white mocha flavor coffee drinkers crave FROZEN The intense flavor of HOT COCOA Ghirardelli Chocolate in a creamy, cool drink. Enjoy iced blended or hot 18

Ghirardelli Frappé Classic white blender base. For use with: milk water espresso chilled brewed coffee chai concentrate green tea concentrate apple juice lemonade orange juice fruit fruit juices • Convenient 3.12lb Can • Cost Effective 10lb Box 19

Ghirardelli Frappé  Double Dark Chocolate - Rich, dark chocolate blender base.  For use with: Milk Water Espresso Chilled Brewed Coffee Decaf and Regular Chai Concentrate • Convenient 3.12lb Can • Cost Effective 10lb Box 20

Ghirardelli Frappé – New Mocha Flavors • Contain Columbian Coffee for decadent mocha flavor • Pre-mixed coffee provides consistent flavor and ease of preparation • Just add water and ice (or milk) • Cost savings versus adding espresso • Contains no Hydrogenated Oils • Canister provides countertop branding and ease of use Mocha & White Mocha  3.12 lb. canister  10lb bulk  18 month shelf life 21

Ghirardelli Frappé – New Frozen Hot Cocoa • Contains premium Ghirardelli Cocoa Powder for intense chocolate flavor • Blend with ice and water for a decadent iced beverage • 3.12lb canister provides counter top branding and ease of use • Contains no hydrogenated oils Frozen Hot Cocoa  3.12 lb. canister  18 month shelf life 22

Ghirardelli Frappé  Menu Category Opportunities :  Smoothies - Blend with fresh or frozen fruit, fruit juices or fruit concentrate purees.  “Frappcuino” style drinks - Blend with fresh Espresso, Decaf or Regular, Coffee concentrate, or Chilled Brewed Coffee.  Specialty Blended - blend with Chai Tea concentrate, Green Tea concentrate for a Green Tea Chiller, Lemonade, or Cider  Cocktails - Blend with Coconut Rum, Peppermint Schnapps, Khalua etc… 23

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