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About Us… We are pleased to introduce ourselves, the Association for the Promotion of Wines and Spirits in North America. Thanks to this document, you will have a chance to learn more about our working methods, values, activities and missions. The APVSA aims to help wine and spirit producers to penetrate the North American market and develop their sales and presence. Our knowledge and experience of the Canadian and American markets allow us to guide APVSA ’s members through the whole process offering them personalized services fitting their needs. We select carefully producers that have the strongest potentials on the markets. Thanks to our local network, we make sure our members meet the right people, those able to make them succeed in their export project. The APVSA organizes professional tastings all around the USA and Canada. Those events are a unique opportunity for members to meet agents, importers and buyers in order to negotiate an agreement. Pascal Fernand, APVSA’s President , will be in Europe next July in order to meet the producers willing to join the association and present their wines and/or spirits. Meeting Pascal will allow him to taste your products and discuss opportunities in North America. Feel free to contact us, we will be delighted to Schedule an appointment. Pascal Fernand, President Chloé Hattabe, Directrice Générale 2
Content 1. A team dedicated to your success 2. Personalized services and human values 3. Professional wine tastings through Canada and the USA 4. The media culture 5. Some of our success on the North American market 3
6. They trusted us and they testify 1. A team dedicated to your success «First of all, I am a lover of good wines and people, which is why 15 years ago I created the APVSA. Since then, more than 300 winemakers have joined our non-profit For 15 years, Pascal Fernand has kept on helping French wine & organization that has been spirit producers to export their products to Canada and the USA. instrumental in their expansion into This wine lover created the APVSA in 1999. The APVSA is proud to North America. APVSA’ s partners are have introduced with success more than 300 producers in the extremely satisfied; thanks to the North American market in a long-lasting way. association, billions of bottles have been sold through North America. I When he was 16, Pascal Fernand left France to live the American have the chance to work with a dream. In 1989, he moved to the province of Quebec and decided young team which pushes me, as to settle there. Pascal got to learn things about the North American well as the association, with their culture such as their taste and needs. He knows perfectly this dynamic and new ideas. Every time I market and can anticipate its changes. am on the road I meet hundreds of winemakers, agents, importers and Pascal Fernand travels to Europe several times a year to taste and distributors. You cannot imagine select wines and spirits he will present to North American buyers how much I love all this energy and and importers. passion for wine. To me, wine is the best therapy for keeping health, The APVSA works as a team. We welcome young professionals and happiness and pleasure.» talented interns. We select our team members based on their Pascal FERNAND different backgrounds. Everyone brings in his knowledge, experiences and new ideas to the APVSA. Thanks to an efficient team, the APVSA has the ability to match the market trends and is well versed in new means of communication. 4
2. Personalized services and human values For 15 years, the APVSA has been helping winegrowers selling their wines into the Canadian and American markets. We accompany them step-by- step in their export project and support them on a daily basis during the four years of their membership. As a non-profit organization we do not take any commissions on sales. The membership of our winemakers is our only funding. Thanks to its knowledge of the North American market, the APVSA acts as a true ambassador and provides its members with different services. We connect you with our network of agents, importers and distributors thanks to professional tastings that we organize all around the USA and Canada. Besides we offer the organization of private meetings, participation to international fairs & events, as well as administrative, legal and logistical support. The APVSA is known as a trustworthy representative between wine and spirit makers and the American importers. Our team informs the members of every interesting opportunity in order to give them the possibility to catch them. Wine buyers trust the APVSA because Pascal Fernand selects every member during his tasting trips to Europe. Those trips help him discover great wines that will be successful in North America. Pascal knows the buyers’ tastes. In relation with them on a daily basis, he can anticipates the importers’ expectations and recognizes products with strong potential. Thanks to its expertise, the APVSA is able to meet buyers’ demand and expectations by providing them with a qualitative and diverse wine- makers portfolio. It is with a great pleasure that the APVSA present the producer’s wines that have been selected to its wine buyers network throughout the year. Each day, the APVSA team support and accompany its 300 active members in their adventure in North America. Attentive and dedicated, the association is glad to advise them and answer to any of their questions. Within the association, winegrowers and their sales persons are not customers but partners. The sustainability of the association depends on their success. 5
3. Professional winetasting trough Canada and USA The APVSA settle wine tastings trough United States and Canada several times in a year, recovering almost all Canadian provinces and American states. These wine tastings are the opportunity for the winegrowers, members of the association, to introduce their products and exchange directly with them in order to build strong and long relationship, which will allow them to develop the export. Already present on the main and most expanding markets, each year the association tries hard to penetrate into new little requested territories with a not insignificant potential. In total, a member of the APVSA has the possibility to be present for about 50 wine tastings per year. According to their needs, their objectives, their finances and their availability, he can choose the tours, which he would like participate and the cities where he would like to present his wines. The APVSA team is used to work with small and medium producers and has understood how to adapt itself to their constraints. Aware that the producers do not always have the possibility to move that’s why the APVSA suggest a member service of representation which allow them to introduce their wines to the buyers without moving from their vineyards. These wine tastings are the main activity of the A.P.V.S.A but especially the more efficient activity for our members. The association suggest her services before, during and after its events in order to accompany at best the participation of its members. Upstream, the association invites its wine buyers network to discover its member’s products. These people are reached one after one by the association team. But the association also provides the coordinates to its members in order to allow them to invite these wine buyers personally. After the wine tastings, each participant receives a detailed report, which allows him to pursue his prospecting with all information needed about the wine buyers. The APVSA follows step by step the advance of negotiations between winegrowers and wine buyers; she really has a role of advice for its members. Thanks to these 15 years experience on the field, Pascal Fernand knows very well the wine buyers, he helps the members to identify the serious one and to make the right choice. 6
4. The media culture The media are important relays, which will allow you to be known. For us, it is an excellent way to create a trusted link with our members and partners and to provide them the essential information for their success. On top of press relations that we are settling in order to do your promotion and our, this is above all our collaboration that we are promoting. We are present on social networks, we provide you with our platforms “APVSA News” and we have the possibility to speak about you on the radio. APVSA News is our intern platform compound of our WebTV, la Drink Culture and a blog (under construction). You could find many videos about the services that the association provided but also about the wines and spirits world, the export through theme broadcast, funny column, winegrowers and wine buyers interviews, and different actors of the export sector. 7
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