Winston-Salem State University Undergrad Brand Refresh WSSU UG - PowerPoint PPT Presentation

Nov 24, 2022 •207 likes •279 views

Winston-Salem State University Undergrad Brand Refresh WSSU UG Brand Refresh | Progress IMC: Brainstorm | Persona Exercise | Meetings Admissions Staff: Focus Group | Persona Exercise 68 FYE Students: Focus Groups Other Students:

Winston-Salem State University Undergrad Brand Refresh
WSSU UG Brand Refresh | Progress • IMC: Brainstorm | Persona Exercise | Meetings • Admissions Staff: Focus Group | Persona Exercise • 68 FYE Students: Focus Groups • Other Students: Focus Group • Institutional Data: CIRP • National Data: RNL • 575 IE’d Students: Survey Monkey
WSSU UG Brand Refresh | Results • Primary Persona: Traditional First Year Freshman (2 nd Sheet) • Get to know this person. • Next will be Transfers and Parents. • Messaging: Top Decision Factors w/WSSU Differentiators (3 rd Sheet) • Incorporate thoughts into marketing/communication pieces • Survey Monkey • Texted Respondents • Preview as phone • Analyze Results
WSSU UG Brand Refresh | Decisions • Theme Text • Become You • https://youtu.be/ePwlc-A9RGg • Be The Next • https://youtu.be/UXnGDiNXdeM • https://www.uel.ac.uk/clearing
WSSU UG Brand Refresh | Decisions • Visuals • Bubble • Outline • Puzzle
WSSU UG Brand Refresh | Next Steps • Next Steps | Implementation (back of 1 st sheet) • Scope: See Persona | Behavior in the Collect Search Process: includes everything we create for recruitment through Ramdition • Current Requests: Incorporate messaging, theme text, visuals • AP Trickle Messaging • Emails • Recruitment/Campus Tour Video • Pull Up Banners • Holistic Approach: See list… Priorities & Budget? (IMC meet w/Admissions to discuss?) • Printed Materials • Digital Content • Other (scripts, etc.) • Internal Communication (faculty/staff/students/champions/alumni)

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