wibro
play

WiBro 2005.2 Outlines I. Introduction II. Business - PowerPoint PPT Presentation

Jun 06, 2023 •221 likes •458 views

A Vision for Wireless Broadband Service WiBro 2005.2 Outlines I. Introduction II. Business Environment III. Business Strategy IV. Service Plan - 1 - I. Introduction 1. What is WiBro? High Speed Internet in Your Pocket! Wired

  1. A Vision for Wireless Broadband Service ‘ WiBro ’ 2005.2

  2. Outlines I. Introduction II. Business Environment III. Business Strategy IV. Service Plan - 1 -

  3. I. Introduction 1. What is WiBro? High Speed Internet in Your Pocket! “ Wired Internet + Mobility ” “ “Anywhere Anywhere “Low Access Cost Low Access Cost” ” “While on the Move” “ “High Data Rate High Data Rate” ” “ at Anytime” ” at Anytime � $30~$40/Month � Nomadic Service � 1 Mbps/User � Seamless Anywhere in the early stage - Mixture of - High Mobility - Even Higher Later Meter Rate & Flat Rate - Low Mobility User User Terminal Terminal Laptop or PDA with Laptop connected to Handheld PC Laptop PCMCIA modem card Phone Type PDA Phone - 2 -

  4. II. Business Environment 1. Korean Wireless Data Market � Wireless Data Market will expand from 3 tr i l. Won in 2004 to 6 tr i l. Won in 2006 1) Wired Wireless � Wireless Data Market expands rapidly. Competition between Market saturated after - 0.18 tril. Won(2000) � 1.9 tril. Won (2003) the wired and wireless 10milion subscribers sector begins - 3 tril. Won(2004) � 6 tril. Won(2008) % % % % 7 7 . . 7 7 4 4 R R = = 0 0 G G C C A A 2 2 . . 0 0 2 2 DATA � WiBro Market in 2008 : > 1 tril . Won = = R R G G A A C C 6.43 (assuming 20% market share) 8.5 6.7 3.08 - EV-DO (meter-rated billing) takes over 10% market share in 2 years. 2004 2008 2004 2008 C C A A C C G G A A R R G G R R = = = = - - � Wireless Data Market Expectation 6.5 6 6 - - . . 3 3 2 2 . . 3 3 0 0 13.1 % % 8 8 % % Institution Rate of Growth(2005~2010) 11.6 5.0 VOICE OVUM (2003) 20% (National) 2004 2008 2004 2008 IDC (2003) 31% (International) Wireless is preferred Wireless Market is saturated to Wired ARC (2003) 45% (National) < IT Market Analysis (KISDI) > 1) Reference : KT Business Management Research Lab - 3 -

  5. II. Business Environment 2. WiBro Market � Market Size in Y+5: 9.2~10.7 m i l. subscribers � WiBro will creates 270,000 new jobs, and the gross product of 18 tr i l. Won � Systems and User Terminal Market is greater than 10 tr i l. Won ( 1 Device per Home � 1 Device per User � 1 Device per Appliance/Machine ) Market Prediction Economical Effect Market Prediction Economical Effect 1200 (Unit: million) Gross Product 17.98 tril. Won SKT: 11 Value Created 7.43 tril. Won KT: 9.6 1000 Total Export 6.28 tril. Won KISDI: 9.2 800 Total Import 4.63 tril. Won 600 <Jobs Created> (Unit: person) 400 70,000 60,000 50,000 200 40,000 30,000 20,000 0 10,000 Y Y+1 Y+2 Y+3 Y+4 Y+5 0 Y Y +1 Y+2 Y+3 Y +4 Y +5 (Reference : ETRI, IT Industry Trend Analysis,2003.10) - 4 -

  6. II. Business Environment 3. Evolution Path Vehicular 2000 2005 2010 Cellular 4G 4G or or 3.5G Convergence Convergence 3G Network Network 2G/2.5G HSDPA / W-CDMA / AMPS Mobility EV-DV GSM / cdma-2000 cdmaOne WiBro WiBro WLL Wireless IEEE 802.16 Access Network WLAN Pedestrian Internet IEEE 802.11 Nespot (WLAN) LAN IEEE 802.3 Megapass (xDSL) � Evolution of the Technology � Evolution of the Technology � Wired Internet: IEEE802.3(LAN) � IEEE802.11(WLAN) � IEEE802.16(WiBro) � Wired Internet: IEEE802.3(LAN) � IEEE802.11(WLAN) � IEEE802.16(WiBro) � Cellular Network: 1G (Analog) � 2G (Digital) � 3G (IMT-2000) � 3.5G (HSDPA) � Cellular Network: 1G (Analog) � 2G (Digital) � 3G (IMT-2000) � 3.5G (HSDPA) � WiBro is a ‘ last mile ’ extension of the wired Internet. � WiBro is a ‘ last mile ’ extension of the wired Internet. - 5 -

  7. II. Business Environment 4. Service Positioning Service Characteristic Service Positioning Service Characteristic Service Positioning Cost Effectiveness Mobility Orientation: Coverage, Mobility Data Oriented High Orientation: 3G Broadband, (W-CDMA) 2G Mobility QoS, Cost Data Rate (IS-95, Cellular) Nomadic Voice Oriented WiBro WLAN Terminal Portability Cordless High Speed Internet (xDSL) Fixed WiBro Data Rate 3G (WCDMA, HSDPA) ☞ WiBro/3G/WLAN complements each other. ☞ WiBro/3G/WLAN complements each other. - 6 -

  8. II. Business Environment 5. Technology Comparisons W-CDMA CDMA 2000 Item WiBro 1x EV-DO Rev.A (1) R4 R5 (HSDPA) 1x EV-DO Duplex TDD FDD FDD FDD FDD Multiple Access OFDMA CDMA CDMA CDMA CDMA Bandwidth (FA) 10MHz 5MHz x 2 5MHz x 2 1.25MHz x 2 1.25MHz x 2 Frequency 2.3~2.4GHz UL :1.94~1.98/DL:2.13~2.17G 800M/1.8G 800M/1.8G Down 18.432 Mbps 2 Mbps 13.976 Mbps 2.4576 Mbps 3.072 Mbps Max. Data Rate (1FA 1sector) Up 6.144 Mbps/User 2 Mbps/User 2 Mbps/User 153.6 kbps/User 1.2288 Mbps/User Average 5 Mbps (2) Down 5.95 Mbps 1.04 Mbps 850 kbps 825 kbps Throughput (1FA 1sector) Up 1.53 Mbps 1.21 Mbps 1.5 Mbps 266.1 kbps 465.4 kbps 802.16e D3 (04.05) Standardization 2001.3 2002.6 2000.10 2004.2 802.16e D4 (04.08) Network Deployment yr. 2006 Seoul Area yr. 2006 Operating yr. 2005 (1) In Revision A, the performance of 1x EV-DO is increased to that of 1x EV-DV. - 7 -

  9. II. Business Environment 6. Relationship to Similar Services WiBro vs. xDSL WiBro vs. xDSL � WiBro provides High Speed Internet Access as xDSL. � WiBro ’ s Mobility and Portability will attract xDSL users to WiBro. WiBro vs. WLAN WiBro vs. WLAN � Demand for coverage expansion in WLAN will attract WLAN users to WiBro. WiBro vs. 3G WiBro vs. 3G � Low access cost will attract 3G users to WiBro. � There will be partial competition between the services; however, they will complement each other in general. <Service coverage of WiBro and WCDMA(HSDPA)> W-CDMA(HSDPA) WiBro Competition Zone Low Data Midium Data Voice Multimedia Rate Rate - 8 -

  10. III. Business Strategy 1. KT-WiBro Vision � WiBro: Cornerstone of Wired/Wireless Convergence/Ubiquitous Network Wired/Wireless Convergence Wired/Wireless Convergence KT Vision 2010: 5 Business Engines KT Vision 2010: 5 Business Engines and Ubiquitous Network and Ubiquitous Network 4G Customer Base Positioning Infrastructure Create Mass Market Create New BM for Create synergy combining Digital Content Convergence and KT&KTF Infrastructures using KT-xDSL and KT-WLAN customer Ubiquitous Era base Home Networking Create Future Business Leading IT Industry KT Group Level Synergy IT Service Media Keep dominating in the Utilizing KTF’s Contents Secure Wireless Data Wired-Data Market(xDSL) Marketing/Dist. Systems, Market Service Platforms Exp. Annual Sales in 2010 : 17 tril. Won - 9 -

  11. III. Business Strategy 2. Key Strategic Factors Systems Systems Development Development User Terminal User Terminal Application Application � Early Int ’ l standardizations to Development Development Development Development create Multi Vendor Environment � Early DBDM chipset development � Develop Killer App exploiting � Development Managing Systems the Broadband and Mobile - Develop Business alliance for early system development Characteristics of WiBro model with vender � Develop Detailed Marketing � Early standardizations of the User Strategy for each App Service Terminal features for timely development KT-WiBro ’ s Key Strategic Factors Building Wireless Building Wireless Contents Contents Networks Networks Development Development � Reuse or share the conventional � Develop Key Application Contents network infrastructures to Marketing Marketing � Develop Business alliance model reduce capital expenditure. with Contents Provider � Secure network construction/ � Categorizing customer ’ s needs � Recognizing Target market operation/management personnel � Develop Package services in connection with other services and their customer base. - 10 -

  12. III. Business Strategy 3. Service BM � Killer Applications: Exploiting the Mobile and Broadband Characteristics. � Convergence Services: User Convenience and Max. Revenue. WiBro Killer App. Conventional Services WiBro Killer App. Conventional Services � MMS (Multimedia Messaging Service) � Information: Web search, e - Mail � High Quality video-mail/messaging Multimedia � “ Push ” type Services � Entertainment: Movie, VOD Wired Evolution: � Group video chat, Ad & Coupons � Game : IP-based Network Game � Others: e - Stock, e - Banking, � LBS (Location Based Services) 1. Multimedia e - Learning � IP Multicasting Services � High quality VOD and Movie 2. Wireless/Wired � Real-time Broadcasting Convergence � Short Messaging Service (SMS) Convergence Wireless � VOD, Simple Games, Entertainment � xDSL, WLAN, CDMA, DMB integrated services � e-Banking, m-Commerce Use KT ’ s WLAN/xDSL Networks & Operation Know-How Wired/Wireless Contents + Internet Web Service Use KT ’ s WLAN/xDSL Networks & Operation Know-How Wired/Wireless Contents + Internet Web Service Wired<Lacks Mobility> + Wireless<Small BW> � Convergence Wired<Lacks Mobility> + Wireless<Small BW> � Convergence Up-grade to Multimedia/3D+Convergence Services Up-grade to Multimedia/3D+Convergence Services - 11 -

More recommend