Why investing in HELIO is profitable? May 2013 Why HELIO S.A.? - PowerPoint PPT Presentation

Why investing in HELIO is profitable? May 2013

Why HELIO S.A.?  Strong position on dried fruits & nuts market  Competitive offer  The highest marks of consumers  Successful development perspective  Stable legal and financial situation

Profile of HELIO S.A.  Many years of experiance in the branch since 1992 (formerly as PH Bona) •  Well known brands for years • HELIO • Słoneczne Owoce  Wide range of offer • manufacturer brands • private labels Loose goods • loose goods for stores and B2B 12% Private labels 44% HELIO brands 44% Share of particular brands in the Company’s sales revenues in a fiscal year 2011/2012 (01.07.2011 – 30.06.2012)

Profile of HELIO S.A.  Leading manufacturer of private labels in Poland  HELIO manufactures private lables for the following supermarket chains : • Alma • Auchan • Carrefour • EKO Holding • Jeronimo Martins Dystrybucja (Biedronka) • E.Leclerc • Makro Cash and Carry • Netto • Piotr i Paweł • Real,- • SCA PR (Intermarche) • Tesco

Strong position on packaged dried fruits and nuts market in Poland confirmed by an authorized market research

Diversified and stable customers Sales structure in the B2C segment by distribution channels in the first half of fiscal years 2011/2012 Distribution  (VII – XII 2011) w roku obrotowym 2010/2011 (I półrocze) – Segment B2C • modern channel (supermarket chains) • traditional channel (wholesalers, retailer’s shops) – Segment B2B (since financial year 2011/2012) Main customers are mainly nationwide hipermarket  chains with strong position on the market Modern channel Traditional channel – Auchan – Carrefour – JMD „Biedronka” – Kaufland – Metro Group (including Real and Makro Cash & Carry) – Tesco

Diversified and stable customers  An established leading position in the modern channel  A dynamic penetration of the traditional channel 20 15 10 5 - 2009/2010 2010/2011 2011/2012 The increase in sales of HELIO SA in the traditional channel during the last financial years (in million PLN)

Competitive offer Flexible approach to customer needs and responding to market needs   Maintaining a constant, high quality of products  Permanent launching/refreshing of products Quick and clear decision making process  Marketing support  (eg. PR, advertising, sale promotions)

Promoting activity in supremacy to the competition Thorough and permanent promoting activities:  – TV campaigns – Press campaigns – Internet campaigns – Social Media – Outdoor – PR – Press conference – Sponsoring – Contests – Sale promotions – POS materials – Other

The highest marks of Consumers, Trendsetters and Buyers Poppy seed and caramel masses: Dried fruits & nuts: • • Golden Consumer Crown 2013 Golden Consumer Crown 2013 The Best Product 2013 The Best Product 2013 • • • Golden Consumer Crown 2012 • Golden Consumer Crown 2012 Bestseller of FMCG 2012 Golden Receipt 2012 – Polish Buyers ‘ Award • • Golden Receipt 2012 – Polish Buyers ’ Award Consumer Crown – Discovery of the Year 2012 • • • The Best Product 2012 • The Best Product 2012 Product of the Year of Housewives 2012 Product of the Year of Housewives 2012 • • Golden Consumer Crown 2011 Consumer Crown – Top Brand 2011 • • Pearl of FMCG market FMCG 2011 Superproduct of Women’s World 2010 • • Golden Receipt 2011 – Polish Buyers ‘ Award Golden Consumer Crown 2010 • • Golden Consumer Crown 2010 Good Brand 2010 • • • Pearl of FMCG market FMCG 2010 • Golden Consumer Crown 2009 Golden Consumer Crown 2009 Grand Prix Consumer Crown 2009 • • Grand Prix Consumer Crown 2009 Golden Consumer Crown 2008 • • Pearl of FMCG market FMCG 2009 Silver Consumer Crown 2007 • • The jury of the contests included inter alia, culinary Golden Consumer Crown 2008 Silver Consumer Crown 2006 • • experts such as Robert Sowa, Ewa Wachowicz, Consumer Crown – Discovery of the Year 2007 Golden Consumer Crown 2005 • • Dr Anna Lewitt (nutritionist), Dr Agnieszka Jarosz Golden Consumer Crown 2006 • (Institute of Food and Nutrition), the popular actresses - Grazyna Wolszczak and Katarzyna Zielinska.

Successful development perspective Increasing efficiency of production and supply capacities  – New production plant in Brochów Increasing position of the company in the branch  Growing market of dried fruits & nuts in Poland  – Changes in consumer habits of Poles – popularization of healthy and organic food; dried fruits and nuts as a substitute of popular snacks – The consumption of dried fruits & nuts per capita in Poland is lower than in UE The consumption of dried fruits & nuts per capita Greece Italy Germany Poland Irland

The biggest dried fruit & nuts enterprise facilities in Poland HELIO S.A. put new production-warehouse builidings with offices and sanitary facilities into commission in 2011. It is the biggest dried fruit and nuts manufacturing facility in Poland and one of the biggest in Europe. The whole area occupies over 10,000 m 2 and there is a possibility to expand it with additional 70,000 m 2 .

The biggest dried fruit & nuts enterprise facilities in Poland  Production – warehouse complex in Poland is: - state-of-the-art high-technology and modern and efficient production infrastructure (in 2011 - 60% new devices, 30% not older than 2 years) - significant increase in production capacity - modern and spacious warehouses integrated by storage management IT system - the improvement of HELIO competitiveness • high production capability • improvement of the price competiveness through the optimization of expenses • the highest quality standards ( certificate of BRC – Global Standard for Food Safety) • efficiency of the delivery realizations (very high index of the delivery accuracy)

Increasing sales The increase in revenue from sales HELIO SA since the begining of the business activity (in million PLN / calendar year)

Prospective financial result (in thousand PLN) 2003/2004 2005 2006/2007 2007/2008 2008/2009 2009/2010 2010/2011 2011/2012 15.08.2003 – 01.01.2005 – 01.01.2006 – 01.07.2007 – 01.07.2008 – 01.07.2009 – 01.07.2010 – 01.07.2011 – 30.06.2009 31.12.2004 31.12.2005 30.06.2007 30.06.2008 30.06.2010 30.06.2011 30.06.2012 (12 months) (12 months) (12 months) (16.5 months) (12 months) (18 months) (12 months) (12 months) Sales 27 788 27 490 56 752 62 648 72 067 80 706 84 809 98 823 revenues Operating 2 148 3 009 5 084 5 280 7 485 10 435 3 337 3 045 Profit 2 531 3 272 5 667 5 828 8 143 11 152 4 038 4 779 EBITDA 1 355 2 156 3 619 4 014 5 702 8 280 2 295 1 034 Net Profit Return on 4.9% 7.8% 6.4% 6.4% 7.9% 10.3% 2.7% 1.0% Sales 9.3% 10.8% 15.2% 14.0% 16.8% 16.4% 3.7% 1.6% ROA

Sesonality of sales Sezonowość sprzedaży w działalności HELIO S.A. I II III IV V VI VII VIII IX X XI XII Dried fruits and nuts market is characterized by high seasonality. The highest sales falls before Christmas and Easter.

Results in particular quarters of calendar year Net profit (in mln PLN) Calendar year January – March April – June July – September October – December 2013 1.9 2012 0.4 -1.5 -0.6 3.3 2011 0.3 -1.0 -0.6 2.7 2010 2.6 -0.6 -0.4 3.4 2009 1.8 -0.3 -0.2 6.5 2008 1.4 -0.7 -0.3 4.5 2007 0.9 -0.4 -0.2 3.4 2006 1.2 -0.1 0.0 2.0 2005 0.6 -0.3 -0.2 2.1 2004 0.2 -0.1 -0.4 1.5 Sales revenues (in mln PLN) 2013 27.6 2012 26.0 11.8 12.2 46.0 2011 16.3 14.0 12.6 48.4 2010 22.0 8.5 10.0 44.5 2009 20.8 7.8 8.0 42.2 2008 17.4 5.4 6.6 36.9 2007 13.1 5.1 6.5 33.3 2006 8.8 5.1 3.9 20.9 2005 6.4 1.8 2.1 17.2 2004 4.2 2.2 1.9 12.4

Stable legal and financial situation • On the market since 1992 • Experienced and steady composition of management • Consistently implemented development policy • Listing of HELIO S.A. on Warsaw Stock Exchange • Member of Business Centre Club • Cooperation with Centrum Prawa Żywnościowego (Food Law Center)

Shares listed on WSE  Listing of HELIO shares on Warsaw Stock Exchange since 2007  Realized emissions targets set out in the issue prospectus  Support of the shares liquidity by Issuer’s market maker and market maker  The share capital of HELIO S.A. amounts to PLN 2 500 000 and is divided into: – 3 872 000 series A ordinary bearer shares – 1 128 000 series B ordinary bearer shares.  The nominal value of one share is PLN 0.50

That is why the cooperation with HELIO is profitable!  Strong position on dried fruits and nuts market  Competitive offer  The highest marks of consumers  Successful development perspective  Stable legal and financial situation

Contact: HELIO S.A. www.helio.pl Registered Office Sales and Production Office Wyględy , ul. Stołeczna 26 Brochów 119 05-083 Zaborów 05-088 Brochów Poland Poland Phone: +48 22 796 32 16 Phone: +48 22 725 71 81 +48 22 796 31 96 +48 22 725 72 42 +48 22 796 17 80 +48 22 725 70 64 Fax. +48 22 752 09 21 Fax. +48 22 725 70 97 Grzegorz Sobociński e-mail: grzegorz@helio.pl

Thank you