18.04.2013 What is SADD ? SADD/SOUTH AFRICAN BREWERIES “Responsible Drinking & Drinking then Driving project” • SADD (South Africans Against Drunk Driving) is a Road 2008-2013 Safety NGO specialising in Drink driving – modeled on Mothers Against Drunk Driving in USA) ICTCT workshop, 4-5 April 2013. • SADD was founded by the Psychiatric social worker, Stellenbosch, South Africa. Caro Smit, who is also an alcohol and drug educator following the death of her son – killed by a driver who Charlotte Sullivan (charlotte@sadd.org.za) had been drinking. This was in 2006 • SADD primarily focuses on alcohol education – for professionals, the public and the media. SADD also monitors and encourages enforcement of the laws pertaining to Road Safety and especially drink driving. SADD offers support, advice and counselling to the victims of road crashes. Road traffic injuries – leading cause of death in students The problem Project designed following best practice - WHO • South Africa has one of the highest levels of alcohol consumption per drinker in the world. We lose more than 18 000 people each year to Road crashes – 65% of these as a result of alcohol misuse. • Enforcement of Drink Driving is extremely poor and we score an abysmal 2 out of 10 as reported in the WHO Global status report on Road Safety 2013 • South Africans are often not aware of the tremendous harm that alcohol misuse causes and do not see drink driving as the violent crime that it really is. • World Health Organization statistics show that car crashes are the leading cause of death in the age group 15 -29 (before HIV, violence or malaria). 77% of those killed are male • In 2008 SADD’s educative project was designed for young people – to be run by their Peers. 1
18.04.2013 Teaching Tools. Manuals x 2. Innovation ! • An alcohol misuse and drinking then driving programme has never been run in South African Universities before • Comprehensive and accurate information about Units of Alcohol (UOA) has never been taught to anyone in SA previously • A culture of heavy drinking had not generally been frowned upon. • People have not been taught or encourage to moderate drinking or how to stay under the legal limit (elimination rates) • This programme was designed to be run by Power point teaching and therefore no prior knowledge of alcohol is required – this was obviously a huge benefit to the programme • Winner of 2012 “Prince Michael of Kent International Road Safety Award” • LEARN - PowerPoint Teaching presentation in Manuals. • DO – Quiz to test /teach about UOA • SEE – SADD “Drinking then Driving/Walking” DVD. Objectives Teaching tools 1. Get friends to look after each other. 2. Teach Peer Counsellors,students • Power point presentation that enables the UNTRAINED facilitator to teach and Student Counsellors about • Reference manuals • Pre and post surveys – to be completed by all participants “Units of Alcohol.” • Alcohol use, misuse and dependence are covered to teach moderation and responsible drinking. The effects of drinking on the 3. Educate students about the effects under 21 year old brain is explained as well as spiked drinks of alcohol misuse on their body and • A self diagnosis tool and moderation chart is provided, as well as relevant contact details for intervention and treatment at each driving skills, and offer treatment University. • Drunk buster goggles – simulate the effects of impairment,slow options. reaction times,confusion,visual distortion,alteration of depth and distance perception. 4. Educate about elimination rates of alcohol. WWW.SADD.ORG.ZA 10 Campaign messages •“Friends don’t let friends drink then drive” •“Drinking rule = 1 Unit per hour” •“Safest Driving rule = Zero units” 2
18.04.2013 Pre and Post surveys Pre and Post surveys are undertaken and show a significant increase in knowledge of alcohol, especially with regards to Units and elimination rates • Many common perceptions were changed • “ If I don’t feel drunk, I’m OK to drive ? • “Women are safer drivers” • Drinking coffee/Red Bull helps you sober up” • Drinking lots of water helps you sober up quicker” • It is OK to drink then drive if I am the driver with no passengers” Drinking Coffee/Red Bull makes you sober If I don’t feel drunk, I’m ok to drive ? quicker Q8 Q8 Q7 Q7 0.03 3% 0.03 2% 0.06 0.17 0.06 5% 4% 0.15 1 = strongly agree 1 = strongly agree 23% 14% 0.13 10% 2 = agree 1 = strongly agree 2 = agree 1 = strongly agree 3 = neutral 3 = neutral 2 = agree 2 = agree 4 = disagree 3 = neutral 4 = disagree 3 = neutral 0.34 5 = strongly disagree 5 = strongly disagree 4 = disagree 0.28 4 = disagree 0.75 5 = strongly disagree 29% 5 = strongly disagree 29% 81% 3
18.04.2013 Impairment Goggles Exhibition - information Simulate the effects of impairment NMMU Slowed reaction time/visual distortion (reduction of peripheral vision and double vision) Drug and alcohol awareness Lack of muscular co ordination. Introduce the “fun” element. campaign 2010 Information boards Counsellors testing Alcohol usage Lebombo residence talk Recovering Addict talking to students Sanlam Student Village Residence talk J Preller “walking the line ” Bumper stickers, wristbands, fridge magnets, DVD’s On going commitment • The project ws initially planned for a 12 month period in 2008/early 2009 in 10 Universities throughout South Africa. • Due to positive feedback it was re funded and run again in 2009/10/11 and 12 4
18.04.2013 Replicability Research • This programme was designed by an Alcohol • This project is very easy to replicate • It has already been modified and used in other areasM and Drug educator and counsellor according to 1. In 2009 was made available to 20 cycling clubs who educated the World Health Organizations “Drinking and their members and local schools using the same methodology. Driving” best practice manual, as well as from 2. In 2010 for Universities of Technology (previously called Technikons) numerous initiatives done by Vic Roads in 3. Again in 2010 modified for school leavers (Grade 12) their Australia, MADD (USA) and Canada, and teachers, parents and their communities in more than 2000 SANCA (Alcohol and Drug centres, SA) . schools in KZN. Thank You and questions Restraints and problems • Reliant on feedback – often not received • Information given out prior to Pre surveys • Required information not returned – photos etc. • Severe funding constraints and lack of staff to do research on numbers of students killed/injured yearly and effectiveness of campaign. 5
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