What if it goes right?! �
NZ’s design DNA � - What we know now - what we have but don’t use - What we need more of... �
Innovation occurs at the margins
1. Make a good story 2. Tell a good story 3. Sell a good story
Unique Market Space
brand NZ 1. Differentiation 2. Relevance 3. Knowledge 4. Esteem ( personality, aspiration )
adapt or perish! �
Collaborate or perish! �
velocity! �
embrace failure … fast! �
Opposite thinking
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