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WE WILL BE STARTING THE WEBINAR SOON CRACKING THE CODE TO AMAZON - PowerPoint PPT Presentation

WE WILL BE STARTING THE WEBINAR SOON CRACKING THE CODE TO AMAZON BESTSELLER RANKINGS HOW TO CRACK THE CODE TO BECOMING A #1 BESTSELLING AUTHOR ON AMAZON MY PROMISE TO YOU How Amazon Bestseller Rankings work How to find the best


  1. WE WILL BE STARTING THE WEBINAR SOON… CRACKING THE CODE TO AMAZON BESTSELLER RANKINGS

  2. HOW TO CRACK THE CODE TO BECOMING A #1 BESTSELLING AUTHOR ON AMAZON

  3. MY PROMISE TO YOU • How Amazon Bestseller Rankings work • How to find the best Amazon categories for your book • How to calculate exactly how many sales you need to get to #1 bestseller • How to systematize the entire process to save you a ton of time!

  4. WHY YOU’RE HERE… Type in the chat box if that’s what you came here to learn tonight

  5. SPONSOR At the very end of today’s presentation, I will share with you a very powerful tool I created that I use with my own books and at TCK Publishing, but first I’m going to thoroughly and completely deliver my promise to show you how to get your book to #1 bestseller on Amazon

  6. PREPARE YOURSELF… • Take notes • Turn off cell phones, TV, any distractions • I talk really fast, so stay focused! • If I say something you don’t understand, just let me know in the comments • Ask questions! I’ll answer them all at the end

  7. HAVE YOU PUBLISHED A BOOK YET? Write in the chat box if you’ve ever written or published a book. What is it about?

  8. MY GIFT TO YOU For those of you who stick with us until the end, I’m going to give you a special gift for free…

  9. MY STORY This was my biggest childhood dream come true…

  10. THE NEW DREAM

  11. SO I WROTE DOWN MY GOAL… To earn a full-time income doing what I love

  12. THE PROBLEM … I had no idea how the system worked!

  13. I FAILED AT TRADITIONAL PUBLISHING Agents and publishers wouldn’t even respond to my emails or phone calls

  14. IT TOOK SIX YEARS… But I did it!

  15. WOULD IT BE OKAY… If I save you six years and just show you how to get your book to #1 bestseller on Amazon?

  16. THIS SUCCESS RECIPE WORKS …

  17. THIS WILL WORK FOR YOU! "Bestseller Ranking Pro takes the mystery out of Amazon rankings like nothing else I’ve seen and gives authors and publishers a serious edge on the competition. Do yourself a favor and grab it while you can. You’ll save yourself a boatload of time and uncertainty not to mention downright frustration spent wondering why someone else’s book zoomed to the top of the charts while yours never got off the ground." — Anne Wolfinger, Amazon bestselling author of The HCG Diet Quick Start Cookbook

  18. LET’S TALK BESTSELLER RANKINGS

  19. BESTSELLER LISTS MATTER! • Did you know that you can increase sales as much as 173% just by selecting the right bestseller lists on Amazon to feature your book?

  20. BESTSELLER LISTS ARE ONE OF THE TOP 3 WAYS READERS FIND NEW BOOKS 1. Word of mouth 2. Bestseller lists and categories 3. Online Search (like typing “ books about word war II ” in Google or Amazon)

  21. WHY BECOME A BESTSELLING AUTHOR? • You can say you are a “#1 Amazon Bestselling Author” • You can add “bestselling author” to your bio • You can take screenshots for proof and post them on your websites, sales pages, blog and more • And much more!

  22. WHY DO YOU WANT TO BECOME A BESTSELLING AUTHOR? Go ahead and write your answer in the chat What is your goal or mission?

  23. BEING A BESTSELLING AUTHOR CAN HELP YOU… • Sell more books • Get book deals (foreign language rights, movies, etc.) • Charge more for coaching, consulting, speaking, etc. • Attract new opportunities effortlessly ( make sure your email and contact info is posted in all your books and author bio )

  24. SINCE BEING A #1 BESTSELLER CAN DO SO MUCH FOR YOU… Doesn’t it make sense to understand exactly how Amazon’s bestseller lists work and what you can do to get your book ranking at #1 in your market?

  25. HOW AMAZON SALES RANKINGS WORK • Every book has an “Amazon Best Sellers Rank” • #1 is the current bestselling book on Amazon • #4,509,668 is the worst-selling book on Amazon • Sales Rankings Update Hourly

  26. UNLIMITED MEMORY #1,317 in Kindle = ~2,218 eBook sales per month

  27. WHAT’S IMPORTANT Aim for Kindle Store rankings (#1 in Kindle • Store > Kindle eBooks > Education & Teaching > Studying & Workbooks > Study Skills) • Not Books (#1 in Books > Self-Help > Neuro- Linguistic Programming)

  28. EACH BOOK IS LISTED IN SEVERAL CATEGORIES #1 in Kindle Store > Kindle eBooks > • Education & Teaching > Studying & Workbooks > Study Skills

  29. CHOOSE 2 “CHILD” CATEGORIES IN 2 DIFFERENT “PARENT” CATEGORIES #1 in Kindle Store > Kindle eBooks > Education & Teaching > Studying & Workbooks > Study Skills and #1 in Kindle Store > Kindle eBooks > Business & Money > Education & Reference

  30. TOP #100 RANKINGS IN EACH CATEGORY The Top #100 rankings in each category are the MOST important ** If you can’t rank in the Top #100, try to find another category

  31. THERE ARE OVER 28,700 CATEGORIES ON AMAZON! • eBooks • Print • Audiobooks • US (80-85% of Kindle eBook sales in English) • UK (5-10%)

  32. THE 5 STEP SYSTEM TO BECOMING A #1 BESTSELLER 1. Find Relevant Bestseller Categories 2. Analyze Competition 3. Calculate EXACTLY how many sales you need to hit #1 in each category 4. Choose your two (2) target categories 5. Get Amazon to put you in those categories

  33. PROBLEMS AND CHALLENGES… • Amazon displays BISAC categories on the website, but inside KDP they use their own in-house categories WHICH ARE NOT THE SAME • Less than 50% of all Kindle categories are available inside your KDP Account • Amazon changes the names, locations and hierarchies of many of their bestseller lists frequently • Amazon adds 40-400 new bestseller lists each and every month

  34. 1. FIND RELEVANT BESTSELLER CATEGORIES Save this link! www.tckpublishing.com/amazoncategories This goes direct to Amazon’s Kindle Store Bestseller Rankings page

  35. LET’S USE YOUR BOOK! Please post a comment telling us what your book is about (including the market or genre) and I’ll find relevant categories for one of the comments. www.tckpublishing.com/amazoncategories

  36. 2. ANALYZE COMPETITION Save this link! www.tckpublishing.com/amazoncategories

  37. 2. ANALYZE COMPETITION Understand the Market! Is it long-term? Short-term? Demographic?

  38. 3. CALCULATE SALES NEEDED TO HIT #1 Save this link! www.tckpublishing.com/amazoncategories

  39. THE FORMULA FOR DAILY VS. MONTHLY RANKINGS Monthly Sales Needed to Rank / 15 = One-Day Sales Needed to Achieve Rank If you need 3,000 sales per month to reach #900 in the Kindle Store… Then you need 3,000 / 15 = 200 in one day to hit #900

  40. 4. CHOOSE TWO TARGET CATEGORIES (IN DIFFERENT PARENT CATEGORIES IF POSSIBLE) Make sure you can rank in the Top #100 spots for each category Best if you can rank #1 for one category and Top #20 for another

  41. 5. GET AMAZON TO LIST YOUR BOOK IN YOUR TARGET CATEGORIES Email KDP Support at https://kdp.amazon.com/contact-us “Dear Amazon, Please change the category of my book to: Kindle Store > Kindle eBooks > Cookbooks, Food & Wine > Drinks & Beverages > Beer”

  42. LEARNING CHECKUP! Is this helpful so far? Write in the chat box the favorite thing you’ve learned so far and let us know if you’re going to start APPLYING what you’re learning

  43. WILL THIS WORK FOR ME? Meet Mark Messick, international bestselling author of 11 books and counting… Now 16, published first book at 14

  44. THIS WORKS FOR ANYONE AT ANY AGE…

  45. THERE IS AN EASIER WAY… It’s called Bestseller Ranking Pro

  46. LET ME SHOW YOU WHAT IT CAN DO Let’s fire it up and see!

  47. HERE’S WHAT BESTSELLER RANKING PRO DOES… • It tracks all 28,700+ bestseller lists on Amazon in the US and UK for eBooks, Print Books and audiobooks • Organized by competitiveness • Quick ’n Easy search function • Automatically calculates exactly how many sales you need to hit #1 • Links directly to each Bestseller category page so you can do more research with one click

  48. LEARNING RECAP 1. Find Relevant Besteller Categories 2. Analyze competition 3. Calculate sales needed for #1 4. Choose two child categories (in 2 different parent categories) 5. Get Amazon to list your book in your new categories

  49. DID I DELIVER ON MY PROMISE TO YOU? Please let my know by typing your answer in the chat!

  50. INTRODUCING BESTSELLER RANKING PRO My goal was to create a simple system that would allow any author or publisher to find the ideal categories for their book on Amazon in just 5 minutes

  51. WHAT STUDENTS ARE SAYING

  52. HERE’S WHAT YOU GET… • Lifetime Access to Bestseller Ranking Pro ($297) • 30+ video lessons and step-by-step tutorials • Access to Our Private Members Forums • WEEKLY bestseller ranking updates with new categories & more • Detailed market analysis and research videos • AND get all your questions answered!

  53. LIFETIME ACCESS TO BESTSELLER RANKING PRO $297

  54. FOR YOU TODAY $197 One Time Easy Investment www.tckpublishing.com/dan

  55. BUT THERE’S MORE… www.tckpublishing.com/dan

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