WE WELC LCOME
Embed mbedded ed AI with h Domo omo Ruben Visser Head of BI | Virtuagym March 2020 2
3
Vi Virtuag agym i is a g s a global al l lead eader er i in F n Fitness Tec ness Techno hnology 4
We We help millions ons of of fitne ness ent nthusias asts 5
How How to o deli eliver er Embed mbedded ed AI solut olutions ons? 6
7
Pha Phase e 1 1 - Des Descrip iptiv ive (M (MVP)
Ou Our c custo stomer ers ( s (thi think nk they they) l love d ve data ata 9
Bu But they t they ha hate d te doing r rep eporti ting 10
We We tried to o build anal analytics ou ourselve ves 1. We built a new data 2. We had very senior 3. And many people structure people working on the back involved on the front end end 11
Bu But 2 y t 2 yea ears l s later ter i it w t was sti s still i in BE BETA 12
So So we par artne nered with Dom omo 13
Live Demo
3 Tips MVP 15
1. 1. API Only User Group Creation Creation Group SSO Assignment Card Sharing PDP 16
2. Agi 2. gile Development Co Comp mpleted Product Pr ct BETA product BET ct into pro production Prototype on locally Pr stor st ored H HTML f L file Design Sprint De 17
Pr Prototype on locally st stor ored H HTML f L file 18
3. 3. Me Meas asure, lear arn n and and iterat ate 19
Pha Phase e 2 - Dia Diagno gnostic ic (U (Up-sell) sell)
Sam Same ar architecture, way ay mor ore val value Premium Business Analytics ✓ Data-Driven member engagement ✓ Track and visualize key metrics ✓ Evaluate business performance ✓ Insight in market and target groups ✓ Real-time dashboards ✓ Schedule Management ✓ Staff Data Tracking ✓ Check in Advanced Reporting 21
Ent Enterpr prise Sol Solutions ons Enterprise Analytics ✓ Multi-location reporting ✓ Realtime data ✓ Compare all your locations ✓ Drill-down ✓ Export ✓ Know how to focus on growth 22
Le Leverage the global search fo for data “Ho “How IoT is Shaping the Fu Future of Fi Fitness” “D “Data-dr driven member engag agement” 23
Pha Phase e 3 3 - Pr Pred edic ictiv ive (B (Business Mode del) l)
Fir First Embe bedde dded d Da Data Scie ience was fr free - Thank Thanks! 25
The Cycle of Member Engagement It’s more than just emails, scheduling and payments Review NEW session SIGN UP Welcome Progress tracking email Activity Facility calendar walkthrough Consultation Schedule session classes 26
Da Data Jour urney Custom Data Warehouse Solution 360° Member Data 4. Mobile 1. General Member Data 2. Member Mgmt 3. Coaching Engagement Member Info Check-ins Workouts Downloads (Un)subscribed Members Class Bookings Nutrition Login Frequency Invoices & Payments Challenges App Feature Usage Memberships Sold / Expired Body Metrics Campaign Performance Products / Credits Community 27
Cus Custom m Data Warehous use Custom Data Warehouse to drive engagement at scale ✓ Easy access to all your data ✓ Clean data to extract value directly ✓ Connect to dozens of BI tools ✓ Customizable to your needs ✓ Web & Mobile Data ✓ Built for multi-locations 28
Cus Custom m DWH Architectur ure Custom DWH Architecture Mobile Web All VG Features 29
Cus Custom m Data Warehous use Custom Data Warehouse to drive engagement at scale Connect Analyze Use 30
Pha Phase e 4 - Pr Pres escrip iptiv ive (U (Unicorn)
Bu Building f for the f the futu ture 32
Fut Futur ure of f da data-dr driv iven engagement AI & Machine Learning Personalized Recommendation Member Churn Prediction Historical Data Machine Learning Predictive Model New Data Make Predictions Use Model PoC - Recommender System 33
Mo Mobile f e first st 34
End End-us user dr driv iven Machin ine Learnin ing 35
End End of of ou our busine ness mod odel 36
DO DOMO EVE VERYWH RYWHERE RE External Distribution
Ch Chris Haleua ua Domo Product Manager 38
EVOL EVOLUTION TION Scheduled Email Alert Notifications Static Exports Custom Apps Separate Sections Interactive Stories
APPS APPS
STOR STORIES ES
LA LAYOUT
IN INTER TERAC ACTION TIONS
LI LINKS
PD PDP
PR PROG OGRAMMATIC AMMATIC F FIL ILTE TERS
DO DOCUMENTATION https://developer.domo.com
PUBL PU BLIS ISH V2 H V2 Instances Data Publisher Content Subscribers
SH SHARING IN CON ONTEX TEXT
CR CROSS-IN INSTAN TANCE Q E QUER ERY
FU FULL LL STORY SUPPORT
LI LIVE QUERY SUBSCRIPTION
SEC SECURE E FILTER TERS
IN INVITATION VITATION N NOTIF OTIFIC ICATION ATIONS
PU PUBL BLIS ISH BE H BETA TA 30-day trial during beta Then available for purchase
WRI WRITE TEBACK K CONNECTO TORS RS Integration Studio
Dia Diane Stewart Domo Product Manager 57
WRITEBACK POWER
IN INTEG TEGRATION ATION S STU TUDIO IO 59
WR WRITEB TEBACK CONNEC ONNECTOR TORS
DU DURING BETA Domo Connector Library Writeback Tile in Magic ETL Free during beta 61
AF AFTER BE BETA 30-day trial after beta Then available for purchase 62
TH THANK K YO YOU
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