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We e have e over r 25 5 years s of f exp xpertis ise e in in marketin ing g se servi ving g numerous s segments se s with ith sp specia ial l focus s on n touris ism m and d government t publi lic c rela latio ions. . • Company Profile - The firm is a Sales, Promotions, Corporate Communications and Marketing Company serving the Trade and Travel Industries. Operation Field : • Tour Operator/Wholesalers; • Targeted Travel Agents; • Press; • Car Rental Companies; • Corporations; • Meeting Planners; • Incentive Houses; • Government Agencies.
Business Philosophy The firm actions are built on : • Providing a first class service; • Creating an awareness and a need for the product; • Personal and regular contact with the main source of business (sales calls); • Serving and achieving the client needs; • Direct mail; • Corporate Communications; • Telephone sales; • Public Relations; • Press releases; • Maintaining personalize contact with consumer and trade media; • Advising on media selection; • Arranging and attending trade shows and workshops; • Working in a manner consistent with the client customer and accounting policies.
We We conduct t international l business s missions, , including g lectures s and d special l events, , disclosing g and d launching g your r brand d and d products s to to new w niche e markets. . Ou Ou team m has s the e know-how w on on developing g methodologies s for r market t research, , als lso o offers s corporate e tr training g on on in investment t and d tourism m subjects. . Actual Clients: • Greater Fort Lauderdale; • La Cita de Las Americas; • HKTDC – Hong Kong Trade Development Council. Past Clients: • Greater Miami CVB; • Hong Kong Tourism Board; • Visit Florida; • Tourism Toronto; • South Beach Hotel Group.
Professional l Personnel Marina Barros CEO, Managing Director of MB Doubleem Marketing and Events Languages: Fluent in Portuguese, English, Spanish and Cantonese. * Skills: 43 years of experience with the International Travel Industry and 25 years with the International Trade and Investment. * Her career in the Tourism Industry started with Pan American World Airways where she served for 23 years. Her last post was Marketing and Press Relations Manager for South America. * She opened her own company in 1994, called MB Doubleem Marketing and Eventos d/b/a Destinations Network Viagens e Turismo Ltda. - in Rio de Janeiro and São Paulo. * Since the early 90 ’s, Ms. Marina was appointed as Brazil´s representative of HKTDC (Hong Kong Trade Development Council), a statutory body dedicated to promoting Hong Kong trade.
A coll A llectio ion n of f honored d awards s giv iven n by y vario ious s Governments s and d Touris ism m enti titie ies, , contr trib ibuted d to o th the e su success s of f her r career. . FESTURIS provides the ideal climate for the realization of business and partnerships that generate solid results throughout the year. In 2016, Marina Barros, was awarded and honored for her dedication, partnership and influence on tourism in the last 50 years.
AWARDS The Federasul Congress is the great meeting of business leaders of Rio Grande do Sul. Between 7 and 8 July of 2017, the event brought together influent companies in a few lectures and HKTDC could not fail to be present at this renowned meeting. The Hong Kong Development Council, as well as Marina Barros, have been honored by the partnership in recent years.
TEAM Rodrigo Barros Pinheiro Communications Director Languages: Fluent in Portuguese, Spanish and English * Graduated in Marketing from Grossman College in San Diego. In Brazil, he has 2 majors: Tourism, from Faculdade da Cidade Univercidade and Journalism from Facha – Faculdade Integradas Helio Alonso, both in Rio de Janeiro. * Served as the Account Executive for several DMOs. He started his carrier in the tourism field at the age of 18 in his family business (Doubleem Marketing and events). * Back to Brazil in 2017 to guarantee the continuation of the enterprise which he is also a partner. His background and international experience of Florida and California is very useful to create awareness of any destinations in the Brazilian market. He has garnished long and lasting relationships with the media in the market.
Cauê Borini Castro Tourism Sr. Account Executive Languages: Fluent in Portuguese, Spanish and English * Graduate of the Universidade Presbiteriana Mackenzie in São Paulo with a B.A. Advertising and Marketing and he also studies at SEDA (Skills & Enterprise Development Academy) in Dublin, Ireland. * Cauê has been with Destination Network for 4 years and handles the day to day tourism activities such as sales calls, presentations and tradeshows. He is known for his friendly and knowledgeable demeanor and thus enjoys showcasing destinations to the fams he escorts.
TEAM Veronica Zumarraga Montaño Associate Languages: Fluent in Portuguese, English, Spanish, French and Italian. * Skills: 28 years of experience with the International Travel Industry. Her career in the Tourism Industry started in Ecuador, at a Wholesaler Company, where she served for 10 years. Also, served as Visit USA Committee chair person and worked at Miami CVB for four years. * In 2019, she became an associate of MBDoubleem Marketing and Events based in Quito covering for South America: Argentina, Ecuador, Peru, Chile, Colombia, Uruguay and Bolivia; for Central America & Caribe: Mexico, Panama, Costa Rica and Dominican Republic.
GFLL L GENERAL L ACT CTIVITIES S (Brazil) EDUCATIONAL FAMS - TOTAL OF 19 2014 2015 2016 2017 2018 2019 Apr - Pre LaCita Aug – Azul Viagens Aug – Azul Viagens Apr – A.A. Rio May – Avianca Aprl – GOL Media FAM Airlines Aug – Pre LaCita Sep – ABRACORP Jun – A.A. May – Azul May - Agaxtur MICE Northeast Viagens Oct – Azul viagens Nov – Azul viagens Aug – pre Lacita Sep – Pos LaCita FAM Nov – Azul Viagens Oct – Azul Viagens Nov – TREND T.O Oct – Orinter T.O Nov – Schultz T.O
Photos
EVENTS/TRADE SHOWS – TOTAL OF 28 2015 2016 2017 2018 2019 Jan – Mundo Agaxtur Feb – Nice Via Apia Jun – LGBTQ Forum Apr – Schultz March – BRAZTOA Breakfast Brazil Annual Convention Encounter (2 cities) Jan – Encontro Mar – BRAZTOA Meeting Sep – Hiper Feirao Aug – TBN Ricardo April - Schultz Ancoradouro Rio Flytour Santos Lopes Annual Convention Aug – Nhoque da Apr – Encontro Oct – Hiper Feirao Oct – Festival de Fortuna Nice Via Apia Ancoradouro Flytour Campinas Turismo JPA Sep – Festuris May – BNT Mercosul Oct – Encontro USA Nov – Festuris Gramado Orinter Gramado Oct – Work Master Jun – TBN Ricardo Lopes Nov – Festuris Nov – US Day Azul Turismo Gramado Viagens Oct – Festival de Turismo Dec – BRAZTOA JPA Annual Meeting Oct – Adventure Sports Dec – Azul inaugural Fair flight BEL/FLL Nov – Festuris Gramado Nov – Experiencia BRAZTOA BSB
Events/Trade Shows
TRAININGS/ROADSHOWS – TOTAL OF 23 2014 2015 2016 2017 2018 2019 October – Rio August – Rio Sales February – March – VF February – VF February – VF Sales Calls Calls Training session Training North Capital Cities ABAV/SC sessions(2cities) Roadshow(4 Roadshow(3 cities) cities) October – August – Travel Ace May – Training March – Rio Sales April – Azul March – TREND Training CVC Rio Training session ABAV/PR calls Viagens T.O South Roadshow Roadshow (3 cities) September – Soft June – Training April – BRAND April – BRAND March – FLOT T.O Travel Campinas session Master USA Roadshow USA Roadshow Roadshow September – Flot July – Roadshow October – Rio May – VF Uptown Roadshow(3 cities) CVC + VF Co-op Sales Calls country Roadshow November – July – New Age BRAZTOA Training Session Roadshow
Training/Road shows
Marketing Plan 2019 – List of Trade Shows Brazil : South and Central America : * 3º FIMTUR Business * Fite - Argentina * Luxury Tourism Forum * Visit USA - Uruguay * WTM * US Embassy Trade Show - Chile * Festuris Gramado * Visit USA - Peru * Commercial encounter BRAZTOA * Sales mission – Ecuador * Sales mission – Colombia * Visit USA – Panama and Costa Rica * Sales mission – Honduras Note: Please refer to Proposed marketing plan Page 10
Questionnaire 1. Is your firm currently representing any Cruise Lines or Airlines, Seaports or Airports; or have in the past? A: No, never. 2. How do you weight the importance, using just rough percentages, between promotion, sales, marketing and public relations? How do you budget your time for best results? A: PROMOTIONS(25%) - SALES (25%) – MARKETING(30%) – PUBLIC RELATIONS(20%) 3. Is your firm representing any of major competitors? Does your firm represent Miami-Dade or Palm Beach? A: No
Pric ice e submitted d for r Brazil • Retainer fee of US$4,000 per month. Total of US$48,000 per year plus US$52,000 for promotional activities. Grand total of US$100,000.00 yearly. • Exclusive line for local call only, exclusive internet domain and email address. Monthly expenses such long distance and international phone calls, business transportation and client entertainment not included. • All fees/payments advanced on behalf of the client (GFLCVB) will incur applicable country and city taxes.
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