Warm Planet Bicycles Presentation for the Caltrain Bicycle Advisory Committee January 19, 2012 Our Location 19 Jan 2012 2
The Facility 19 Jan 2012 3 What We Do Staffed Bike Parking Full-service Bike Shop 19 Jan 2012 4
Our Customers 19 Jan 2012 5 Bike Parking Area 19 Jan 2012 6
Overflow Parked Bikes 19 Jan 2012 7 Facility Layout Bike Bike Parking Shop Overflow Parking Winter 2012 Bike Parking Bike Shop Overflow Expected Parking Bike Parking Summer 2012 Bike Shop 19 Jan 2012 8
Increasing Demand 16% increase from 2010 to 2011 Bikes Parked in 2010 and 2011 3500 Number of Bikes 3000 2011 2500 2010 2000 1500 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Month 19 Jan 2012 9 2011 Financial Information • Caltrain received $260,000 ticket revenue from Warm Planet customers • Bike parking operating cost equated to less than $2.50 per trip 19 Jan 2012 10
Counterproductive Options • Charge for bike parking • Turn away customers • Reduce open hours 19 Jan 2012 11 Solutions • Short term: – More bikes on trains – Interim funding to convert retail to bike parking • Long term: – Build a larger building 19 Jan 2012 12
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