VIDEO PRODUCTION EASIER THAN YOU THINK IN YOUR ORGANIZATION GEORGE - PowerPoint PPT Presentation

VIDEO PRODUCTION EASIER THAN YOU THINK IN YOUR ORGANIZATION

GEORGE B THOMAS TWITTER: @GEORGEBTHOMAS FACEBOOK: MR.GEORGEBTHOMAS

WHY VIDEO?

CISCO ONLINE VIDEOS WILL ACCOUNT FOR MORE 
 THAN 80% OF ALL CONSUMER INTERNET TRAFFIC BY 2019

BUSINESS INSIDER MORE THAN 500 MILLION HOURS OF VIDEOS 
 ARE WATCHED ON YOUTUBE EVERY DAY

ATTENTION 
 ENTERTAINMENT • EDUCATION • MOTIVATION

WHAT IS THE MOST IMPORTANT THING YOU NEED TO STARTING CREATING VIDEO?

BIG BUDGET 
 GOOD CAMERA 
 GREAT LIGHTING 
 QUALITY AUDIO 
 FAST COMPUTER 
 EXPENSIVE SOFTWARE

ON CAMERA OPTIMIZATION 
 IT’S ALL ABOUT OPTIMIZATION OF THE PEOPLE

HOW DO YOU BECOME A VIDEO HERO?

RELATABLE

ACTIONABLE

VULNERABLE

BEST FOOT FORWARD BEING GREAT IN FRONT OF THE CAMERA

GET THE BLOOD FLOWING SHAKE IT OUT . MOVE YOUR BOOTY .

START WITH A SMILE SMILE WITH YOUR EYES. RAISE THOSE CHEEKBONES.

WHO ARE YOU TALKING TO?

DON’T TRY TO SOUND SMART WHEN YOU TRY TO SOUND SMART , YOU LOOK STUPID

BODY LANGUAGE IS HUGE NOT JUST THE SMILE. THE SHOULDERS. THE ARMS.

MAKE A POINT SAYING SOMETHING IMPORTANT? 
 SHOW VALUE IMMEDIATELY .

They Must See Us Before We See Them. They Must Hear Us Before We Hear Them. They Must Know Us Before We Know Them.

TRUST

START CREATING WHAT GEAR DO I NEED TO GET STARTED?

BEGINNER GEAR CAMERA: IPHONE OR ANDROID MOUNT: ANYCASE TRIPOD: JOBY LIGHTS: SAVAGE MIC: AMPRIDGE

BEGINNER GEAR COST: UNDER $500

PHONEOGRAPHY GEAR CAMERA: IPHONE OR ANDROID RIG: BEASTGRIP MIC: RODE LIGHT: BEASTGRIP LENS: CANON TRIPOD: MANFROTTO

GUERRILLA GEAR COST: UNDER $2,000

PROSUMER GEAR LIGHTS: IKAN CAMERA: CANON BACKDROP: IMPACT GIMBAL: ZHIYUN CRANE MIC: SENNHEISER TRIPOD: MANFROTTO

PROSUMER GEAR COST: UNDER $5,000

RULES OF VIDEOGRAPHY

STUCK ON FIRST BASE YOUR FIRST VIDEO IS GOING TO SUCK. JUST GET PAST IT.

WHAT MISTAKES WILL YOU MAKE THIRDS • HEADSPACE • LEAD • ANGLES • AND MORE …

BAD SOUND DON’T SOUND LIKE YOU’RE IN A TUNNEL MAKE SURE YOU’RE NOT MUFFLED

NOT ENOUGH SOUND ADD IN SOUND EFFECTS TO MAKE YOUR VIDEOS BETTER

HEAD ROOM SPACE BETWEEN YOUR SUBJECT & THE 
 TOP OF THE FRAME

GOOD HEAD SPACE WHAT THE HECK?

FRAME RATE FREQUENCY AT WHICH FRAMES IN A VIDEO ARE DISPLAYED https://www.youtube.com/watch?v=8WMUi3OGjWU

24FPS 30FPS 
 60FPS 
 CINEMATIC PHONES UNREAL

WANT BUTTER SLOW MOTION? 
 SHOOT AT 120FPS

RULE OF THIRDS FRAMING MAKE SURE YOU USE SPACE AND YOUR SUBJECT CORRECTLY https://www.youtube.com/watch?v=Qj3QIQXYyik

LOCATION, LOCATION, LOCATION GET CREATIVE WITH WHAT IS AROUND YOU

WHITE BALANCE CALIBRATE WHITE BALANCE FOR YOUR ENVIRONMENT https://www.youtube.com/watch?v=8WMUi3OGjWU

COLD JUST RIGHT WARM

SAME IMAGE, WAY DIFFERENT OUTCOMES

KNOW WHEN TO BREAK RULES BE FLEXIBLE AND CREATIVE WHEN IT IS NEEDED

SOUND 
 PREPARATION 
 HEAD ROOM 
 WHITE BALANCE 
 FRAME RATE 
 FLAT FRAMES 
 LEAD 
 LOCATION

LACK OF PREPARATION HAVE EVERYTHING YOU NEED IN PLACE https://www.youtube.com/watch?v=MSMXuzrI534

GEAR IS CHARGED EXTRA BATTERIES SD CARDS PLUGINS GAFFERS TAPE A CLAPS, LENS WIPES STORAGE TO DUMP FOOTAGE 
 MORE …

4 TYPES OF VIDEOS TO PRODUCE RIGHT NOW 
 TO MAKE MORE SALES

1.“THE 80%” WHY DO WE KEEP ANSWERING THE SAME QUESTIONS?

2. BIO VIDEOS (YOUR PEOPLE AREN’T SPECIAL UNTIL YOU 
 SHOW ME THEY ARE)

3. PRODUCT/SERVICE PAGES

4. LANDING PAGES (CAN INCREASE CONVERSIONS UP TO 80%)

SOCIAL MEDIA BE CAREFUL WHAT YOU WATCH/COMPARE

NOT YOU NOT YOU NOT YOU

BE THE BEST YOU!