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Valley Clean Energy Alliance A locally controlled energy provider - PowerPoint PPT Presentation

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Valley Clean Energy Alliance A locally controlled energy provider Advisory Committee Meeting September 11, 2017 5:30 pm Circlepoint: Project Milestones COMMUNICATIONS PLAN PROGRAM BRANDING AND IDENTITY NEW VALLEY CLEAN ENERGY WEBSITE

  1. Valley Clean Energy Alliance A locally controlled energy provider Advisory Committee Meeting September 11, 2017 5:30 pm

  2. Circlepoint: Project Milestones COMMUNICATIONS PLAN PROGRAM BRANDING AND IDENTITY NEW VALLEY CLEAN ENERGY WEBSITE PRE-LAUNCH MARKETING & PAID MEDIA CAMPAIGN PROGRAM OUTREACH CUSTOMER NOTIFICATIONS

  3. Circlepoint Communications Plan DEFINE GOALS IDENTIFY AUDIENCES & ISSUES DEVELOP MESSAGING UTILIZE EFFECTIVE CHANNELS EVALUATE & RESPOND TO INPUT MEASURE RESULTS & REFINE STRATEGY

  4. Communications Channels Earned media Partnerships Print Collateral Advertising Promotional Social & items Interactive Events

  5. VCEA Program Timeline

  6. Communications and Outreach: Next Steps FINALIZE COMMUNICATIONS PLAN - SEPTEMBER PROGRAM BRANDING & IDENTITY - OCTOBER WEBSITE DEVELOPMENT - NOVEMBER PUBLIC OUTREACH – NOVEMBER

  7. Thank You | Contact Information SARAH SEWARD| SR. ART DIRECTOR S.SEWARD@CIRCLEPOINT.COM

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