USING TECHNOLOGY TO DISRUPT AND SCALE HEALTH INSURANCE SERVICES THE BIMA MOBILE WAY The information contained in this document belongs to Milvik AB and to the recipient of the document. The information is strictly linked to the oral comments which were made at its presentation, and may only be used by attendees of that presentation. Unauthorised copying, disclosure or distribution of the material in this document is strictly forbidden and may be unlawful.
BIMA’S VISION FOR THE FUTURE 2
BIMA USES MOBILE TECH TO BRING EASY TO USE, AFFORDABLE INSURANCE & HEALTH SERVICES TO FAMILIES IN EMERGING MARKETS 30 MILLION 600,000 Customers New customers a month globally Reached globally 75% 15 COUNTRIES Covered by Customers accessing BIMA’s service insurance for the first time 3
PARTNERSHIPS WITH LEADING MOBILE OPERATORS ACROSS AFRICA, LATIN AMERICA AND ASIA Global MNO Captive Customers (m) Partner Axiata 330 Telefonica 330 Orange 120 Airtel 80 Smart 70 Tigo 65 Jazz 56 Digicel 15 T otal 1,066 4
BIMA LAUNCHED IN PAKISTAN 3 YEARS AGO AND HAS ALREADY SOLD INSURANCE TO OVER 2.5 MILLION SUBSCRIBERS 1100 + LAUNCHED 2.5 MILLION DEDICATED MHEALTH JULY 2015 SUBSCRIBERS AGENTS 1100+ dedicated call centre Over 900,000 ✓ ✓ ✓ Full regulatory approval 2.5 million subscribers ✓ customers on health in over 3 years of ✓ Educating consumer Broker license ✓ tips operations ✓ Enrolling customers onto CVAS license ✓ 30,000 + monthly ✓ insurance products, ✓ Shortcode license consultations ✓ Customer service ✓ SECP no objection letters. Nationwide lab ✓ ✓ Quality control: 100% of calls collection and pharmacy are audited delivery 5
BIMA SAW AN OPPORTUNITY TO USE MOBILE TECHNOLOGY TO BRIDGE THE PROTECTION GAP 6
MOVING BEYOND INSURANCE TOWARDS INSURANCE LED HEALTH SERVICES 7
WE HAVE LAUNCHED BIMA PERSONAL ACCIDENT AND BIMA SEHAT BIMA PERSONAL BIMA SEHAT ACCIDENT PA cover from PKR Unlimited teledoctor • • 200k to 2 Million consultations • Funeral Expense of up • Segmented health to PKR 300k coaching programmes • Hospitalization of up to • Discounts on labs and 5,000 in case of PA pharmacies • Available on Postpaid • Affordable inpatient cover 8
BIMA SEHAT 360 CAMPAIGN – MAIN TVC 30” 9
BIMA OFFERS AN ENGAGING, END TO END HEALTH SOLUTION BEYOND INSURANCE ONLINE TO INPATIENT / HEALTH TELEDOCTOR OFFLINE OUTPATIENT PROGRAMMES SERVICE SERVICES INSURANCE Content keeps customers Remote consultations act as Partnerships enable physical In-person consultations are healthy and BIMA top of mind first point of treatment follow-ups when needed covered by insurance Healthy Mother & Child Manage Your Weight Timely help for new mothers Tool to maintain a healthy weight Living with Diabetes Stay Healthy Help managing hypertension Leading a healthier life for all 10
MHEALTH PRODUCT MODULES: HEALTH PROGRAMMES 4 programmes currently available for customers to choose from: Stay Healthy Living with Diabetes Healthy Mother & Child Manage Your Weight Leading a healthier life for all Help managing hypertension Timely help for new mothers A tool to maintain a healthy weight MULTIPLE DELIVERY CHANNELS AVAILABLE: SMS (T ext tips) Facebook, WhatsApp (Videos, GIFs) IVR (Voice content) NEW FEATURES SCHEDULED FOR RELEASE IN 2019: New programmes topics Ask a Doctor (one-off Q&A) Quizes and interactive content 11
THE MHEALTH APP WILL HELP TO DRIVE FURTHER ENGAGEMENT 12
THANK YOU 13
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