UPDATE ON EASTERN SCHOOL SURVEYS & FIND A PRO WEB LISTINGS | - PowerPoint PPT Presentation

EASTERN DIVISION UPDATE ON EASTERN SCHOOL SURVEYS & FIND A PRO WEB LISTINGS | 11.29.2016

EASTERN SCHOOL DIRECTOR SPRING 2016 “DEMOGRAPHIC SURVEY” RESULTS

SPRING 2016 AREA REP SURVEY OF EASTERN SCHOOL DIRECTORS • Thank you to Joan Heaton and the Eastern Area Rep network for their energy and efforts in conducting interviews and compiling this valuable survey data.

SPRING 2016 AREA REP SURVEY OF EASTERN SCHOOL DIRECTORS • Total areas reporting: 80 • Average size snowsports staff: 159 • Largest snowsports staff: 384 (Killington) • Smallest snowsports staff: 25 (Woods Valley, Granite Gorge)

SPRING 2016 AREA REP SURVEY OF EASTERN SCHOOL DIRECTORS • Total # of instructors on staffs of reporting schools: 12,847 • Total # of PSIA ‐ AASI instructors of reporting schools: 5,711 • Overall percentage of PSIA ‐ AASI instructors of reporting schools: 44.5%

SPRING 2016 AREA REP SURVEY OF EASTERN SCHOOL DIRECTORS • % of PSIA ‐ AASI instructors at reporting schools with 200 ‐ plus staff: 45.7% • %of PSIA ‐ AASI instructors at reporting schools with 20 ‐ 199 staff: 42.7% • Overall average instructor retention year to year: 76% (range 50% ‐ 95%)

SPRING 2016 AREA REP SURVEY OF EASTERN SCHOOL DIRECTORS • Overall % of non ‐ member instructors working for 4 or more years at all reporting Eastern schools: 36% • Total number of non ‐ member instructors working for 4 or more years at reporting Eastern schools: 2,639 • Total new instructor hires each season by reporting schools: 2,806 (avg: 35; range 1 – 115)

EASTERN SCHOOL DIRECTOR FALL 2016 “CULTURE SURVEY” RESULTS

FALL 2016 “SCHOOL CULTURE” SURVEY OF EASTERN SCHOOL DIRECTORS • Goal: What factors help create a positive PSIA ‐ AASI culture in a snowsports school? • 26 participating schools • 13 schools with 60% or more PSIA ‐ AASI members on staff • 13 schools with 35% or less PSIA ‐ AASI members on staff

FALL 2016 “SCHOOL CULTURE” SURVEY OF EASTERN SCHOOL DIRECTORS • Thank you to Walter Jaeger and his Membership & Promotions Committee for initiating this survey in hopes of identifying “best practices” that can be valuable to all Eastern Snowsports schools.

60% or Greater PSIA ‐ AASI Membership How would you rate your pay for certified instructors vs. your competitive resorts? Higher than 9.1% average 45.4% About average 45.5% Lower than average

35% or Less PSIA ‐ AASI Membership How would you rate your pay for certified instructors vs. your competitive resorts? Higher than 25.0% average 41.7% About average 33.3% Lower than average

60% or Greater PSIA ‐ AASI Membership Does your resort have a pay differential between non ‐ certified and certified Level 1 instructors? 100.0% 0.0% 0.0% Yes No Depends

35% or Less PSIA ‐ AASI Members Does your resort have a pay differential between non ‐ certified and certified Level 1 instructors? 66.7% 16.7% 16.7% Yes No Depends

60% or Greater PSIA ‐ AASI Members Is the pay differential between certification levels minor, moderate or major? 60.0% Minor (less than $2 per 54.5% 50.0% hour between Certified Level 1 and 3) 40.0% Moderate (less than $4 per 27.3% 30.0% hour between Certified Level 1 and 3) 18.2% 20.0% Major (more than $4 per hour between Certified 10.0% Level 1 and 3) 0.0% 1

35% or Less PSIA ‐ AASI Members Is the pay differential between certification levels minor, moderate or major? 70.0% 60.0% Minor (less than $2 per 60.0% hour between Certified 50.0% Level 1 and 3) 40.0% Moderate (less than $4 40.0% per hour betweem 30.0% Certified Level 1 and 3) 20.0% Major (more than $4 per hour between Certified 10.0% Level 1 and 3) 0.0% 1

60% or greater PSIA-AASI Membership 60% or greater PSIA-AASI Membership Are members on your staff reimbursed by the resort for Are members on your staff reimbursed by the resort for exam fees when successful? exam fees when successful? No, 54.50% 60.0% 50.0% 40.0% Yes, Partially, 18.20% 18.20% 30.0% Depends , 20.0% 9.10% 10.0% 0.0% Yes No Partially Depends

35% or less PSIA-AASI Members 35% or less PSIA-AASI Members Are PSIA-AASI members on your staff reimbursed Are PSIA-AASI members on your staff reimbursed by the resort for exam fees when successful? by the resort for exam fees when successful? No, 33.3% Yes, 35.0% Partially, 25.0% 30.0% 25.0% 25.0% Depends Depends 20.0% 16.7% 16.7% 15.0% 10.0% 5.0% 0.0% Yes No Partially Depends on situation

60% or Greater PSIA ‐ AASI Members Our locker room is a popular place for instructors to socialize Agree 25.0% Disagree 58.3% 16.7% No opinion

35% or Less PSIA ‐ AASI Members Our locker room is a popular place for staff members to socialize. Agree 16.7% Disagree 50.0% 33.3% No opinion

60% or Greater PSIA ‐ AASI Members Do you extend season passes to instructor family members? With limitations, 27% Yes, 64% No, 9%

35% or Less PSIA ‐ AASI Members Do you extend season passes to instructor family members? With limitations, Yes, 50% 42% No, 8%

COMMON THREADS AMONGST SUCCESSFUL PSIA ‐ AASI CULTURE SCHOOLS (60% ‐ PLUS): • Provision of training for exam preps • Instructors often study and train together for PSIA ‐ AASI exams • Ongoing clinical, technical and guest relations training is provided • Have a PSIA ‐ AASI resource library available for instructor staff • A high degree of socialization amongst instructor staff

COMMON THREADS AMONGST SUCCESSFUL PSIA ‐ AASI CULTURE SCHOOLS:  Mentors for younger and newer instructors  A strong PSIA ‐ AASI visual presence (promotional and informational materials on display)  Measurable increases in compensation for achievement of higher cert levels  Generous “other” benefits (e.g. discounts on food, gear, programs ranging 20 – 40%)

EASTERN SCHOOL DIRECTOR CS1 & 2 REQUIREMENTS SURVEY RESULTS

Should we maintain the current requirement that CS1 is required for Level II and CS2 for Level III certification? (71 responses) 69.0% 70.0% Eliminate CS for both L II & III. 60.0% 50.0% Eliminate CS ‐ 2 for L III, but 40.0% keep CS ‐ 1 requirement for L II. 30.0% Eliminate CS ‐ 1 for L II, but keep 20.0% 12.7% CS ‐ 2 for L III. 9.9% 8.5% 10.0% Keep as is. 0.0%

MakeWinterMoreFun.Com & FIND A PRO WEB LISTINGS

EASTERN CONSUMER ‐ ORIENTED WEBSITE www.MakeWinterMoreFun.com

EASTERN CONSUMER ‐ ORIENTED WEBSITE

EASTERN CONSUMER ‐ ORIENTED WEBSITE

EASTERN CONSUMER ‐ ORIENTED WEBSITE

EASTERN CONSUMER ‐ ORIENTED WEBSITE

EASTERN CONSUMER ‐ ORIENTED WEBSITE

EASTERN CONSUMER ‐ ORIENTED WEBSITE MEMBER PARTICIPATION • We have 9,954 “active category” Eastern members. • We estimate 6,500 are teaching and affiliated with schools. • We estimated 4,000 basic (free) listings & 500 premium ($20) listings (based on spring ‘16 survey). • We currently have 440 basic & 33 premium listings. • Only at about 10% of projections so far.

EASTERN CONSUMER ‐ ORIENTED FACEBOOK PAGE www.facebook.com/makewintermorefun/

EASTERN CONSUMER ‐ ORIENTED FACEBOOK www.facebook.com/makewintermorefun/

EASTERN CONSUMER ‐ ORIENTED WEBSITE & FACEBOOK PAGE PROMOTION • Links on National PSIA ‐ AASI website and Learn to Ski & Snowboard Month website. • $2,500 monthly social media ad budget on Google and Facebook for the season ($10,000 total). • Since mid ‐ November we have 200 new “Likes” to the MWMF Facebook page & 490 clicks on the Google ad for the MWMF website.

EARLY SEASON LEVEL I “$99 EXAM SPECIAL” FOR ALPINE & SNOWBOARD

WHY THE EARLY SEASON $99 EXAM SPECIAL? • To allow more new members to get a fuller “first season” experience. • Put less pressure on the late season Level 1 exams to accommodate the “March Madness” of 500 or more new members wanting to take Level 1 exams in late February – March.

WHY THE EARLY SEASON $99 EXAM SPECIAL? • Demonstrate that we are trying to make the entry into the organization via the Level 1 exam less expensive for those staff ready to go early in the season. • Reduce the need for you to tell staff instructors to “wait until February 15” to join PSIA ‐ AASI.

EARLY SEASON ALPINE LEVEL 1 EXAM $99 SPECIALS (REGULAR $150)

EARLY SEASON SNOWBOARD LEVEL 1 EXAM $99 SPECIALS (REGULAR $150)

OPEN FORUM Q & A • Eric Jordan, Eastern Division President • Ross Boisvert, Eastern Division VP • Don Haringa, Eastern Director of Education • Steve Kling, Eastern Rep on PSIA ‐ AASI National Board • Nick Herrin, PSIA ‐ AASI National CEO

PSIA ‐ E.ORG