University of Missouri University of Missouri Mizzou Numbers - PowerPoint PPT Presentation

University of Missouri

University of Missouri Mizzou Numbers Recruitment: 2010 Presented by

University of Missouri E Enrollment ll 5,604 Freshmen 1,351 Transfers 23 846 U d 23,846 Undergrad d 31 221 Total 31,221 Total Record Record Breaking! Opening Day 2009

University of Missouri Success Retention Rate R t Freshman 85.4% Highest Highest Ever!

University of Missouri Success ACT 25.6 Average ACT Highest in 8 8 t i years 25 6 A Hi h

University of Missouri Success Graduation Rate 68.8%

University of Missouri E Enrollment ll Bright Flight: 474 Curators: Curators: 430 430 Excellence: 689 Mark Twain: 340 H i Heritage: 76 76 Diversity: 397 Brooks: 35 Nat’l Merit: 19

University of Missouri Success 484 African American Freshmen (8.6%) 152 Hispanic Freshmen

University of Missouri E Enrollment ll Freshman Class 72% Missouri 28% Non-resident Opening Day 2009

University of Missouri Mizzou i St ti ti Statistics 2008 Undergrad Residency Numbers Resident 18,389 (79.8%) Non Resident Non-Resident 4,260 (18.5%) 4,260 (18.5%) International 385 (1.7%) Total Total 23,042 23,042

University of Missouri Most Frequently Declared FTC Majors Fall 2008 Rank Degree Program FTC 1 Business (Undeclared) 1,096 2 Journalism/Pre-Journalism, A&S 1,002 3 Undeclared, A&S 756 4 Biological Sciences 319 5 5 P Pre-Health Related Professions H lth R l t d P f i 271 271 6 Engineering-Undeclared 211 7 7 Psychology Psychology 170 170 8 Nursing 154 9 9 Animal Sciences Animal Sciences 130 130 10 Biochemistry 129

University of Missouri Top FTC T p FTC Feeder States Feeder States 2008 2007 2006 2005 1. Missouri 4,420 , 3,972 , 3,856 , 3,729 , 2. Illinois 633 401 422 399 3. Texas 203 130 129 143 4. Kansas 84 88 77 66 5 Colorado 5. Colorado 34 34 24 24 21 21 27 27 6. Iowa 30 23 29 22 7. Minnesota 28 34 25 36 8. California 25 19 29 23 9. Wisconsin 24 18 13 17 10. Arkansas 18 15 12 21 10. Indiana 18 16 15 9 12 Florida 12. Florida 16 16 15 15 9 9 9 9 12. Nebraska 16 14 13 12 14. Oklahoma 15 22 17 16 15. Tennessee 13 15 15 19 2008 Enrollment Summary

University of Missouri FS2008 FTC Enrollment STATE Increase FS2008 FS2007 ILLINOIS 57% 634 403 TEXAS TEXAS 56% 56% 203 203 130 130 DALLAS DALLAS Increase FS2008 FS2007 FS2006 Increase FS2008 FS2007 FS2006 FS2005 FS2005 FS2004 FS2004 FS2003 FS2003 Enrolled 55% 143 92 75 87 57 40 CHICAGO Increase FS2008 FS2007 FS2006 FS2005 FS2004 FS2003 Enrolled 62% 388 239 204 221 182 150 2008 SIS Enrollment data

University of Missouri Largest Feeder Counties of Freshman Class 2008 2007 St Louis County 1,537 1,386 St. Charles County 427 ~35% 396 1,964 1 964 1 782 1,782 Jackson 415 336 Clay Clay ~11% 11% 170 170 137 137 Entire State of Kansas 84 88 669 561 Boone County 338 354 Cole County ~8% 121 74 459 459 428 428 2008 Enrollment Summary

University of Missouri HIGH SCHOOL #FTC HIGH SCHOOL #FTC T Rock Bridge 172 Oakville Senior 42 O Hickman 112 St Josephs Academy 42 Lafayette-St Louis y 111 Francis Howell 41 P Marquette 108 Rockhurst 41 Jefferson City Senior 79 Webster Groves Senior 40 Parkway South 79 Nerinx Hall 39 CBC 75 Park Hill South 39 5 5 De Smet Jesuit De Smet Jesuit 65 65 Blue Springs Blue Springs 38 38 Eureka 61 Lee's Summit Senior 37 0 Kirkwood 61 Ursuline Academy 36 Parkway Central 57 Wentzville High 36 Liberty-Clay 56 Fort Zumwalt South 32 Lindbergh 53 Troy Buchanan High 32 F Lee's Summit North 51 Cor Jesu Academy 30 E Oak Park 51 Duchesne 30 Parkway North 51 Lee's Summit West 30 E E Parkway West Parkway West 51 51 Saint Charles West Saint Charles West 30 30 Fort Zumwalt West 50 Rockwood Summit 29 D St Louis University High50 Park Hill Senior 26 Mehlville Senior 49 Pattonville 26 E Central High 47 Wentzville Timberland 26 Helias 45 Camdenton High 25 R Blue Springs South 44 Jackson High School 25 Francis Howell Central 42 Marshall High 25 S Francis Howell North 42 Notre Dame 25 2008 Enrollment Summary

University of Missouri HIGH SCHOOL #FTC HIGH SCHOOL #FTC T Rock Bridge 172 Oakville Senior 42 O Hickman 112 St Josephs Academy 42 Lafayette-St Louis y 111 Francis Howell 41 P Marquette 108 Rockhurst 41 Jefferson City Senior 79 Webster Groves Senior 40 Parkway South 79 Nerinx Hall 39 CBC 75 Park Hill South 39 5 5 De Smet Jesuit De Smet Jesuit 65 65 Blue Springs Blue Springs 38 38 Eureka 61 Lee's Summit Senior 37 0 30 Feeders Kirkwood 61 Ursuline Academy 36 Parkway Central 57 Wentzville High 36 in St. Louis Liberty-Clay 56 Fort Zumwalt South 32 Lindbergh 53 Troy Buchanan High 32 F Lee's Summit North 51 Cor Jesu Academy 30 E Oak Park 51 Duchesne 30 Parkway North 51 Lee's Summit West 30 E E Parkway West Parkway West 51 51 Saint Charles West Saint Charles West 30 30 Fort Zumwalt West 50 Rockwood Summit 29 D St Louis University High50 Park Hill Senior 26 Mehlville Senior 49 Pattonville 26 E Central High 47 Wentzville Timberland 26 Helias 45 Camdenton High 25 R Blue Springs South 44 Jackson High School 25 Francis Howell Central 42 Marshall High 25 S Francis Howell North 42 Notre Dame 25 2008 Enrollment Summary

University of Missouri Recruitment Recruitment Recruitment: 2010 Presented by

University of Missouri S Setting i g G Goals l • Maintain quality • Enhance diversity h di i • Enhance flagship status • Increase market dominance in Missouri • Increase national awareness

University of Missouri Target g A di Audience • Admissible students • High ability students • Minority students • People who influence students • Primary markets: MO, IL, KS, TX • Secondary markets: Tulsa, Omaha, Minneapolis, Secondary markets: Tulsa, Omaha, Minneapolis, Indianapolis, Memphis

University of Missouri R Recruitment it t Activities Activities • Direct Mail & Email • Travel (College fairs, visits, workshops) • Campus Visit • Events- On and off campus Events On and off campus • Telecounseling • C Counselor Relations l R l ti

University of Missouri Achieving A hi i Goals Goals • Campus visit = the single most Camp s isit the single most important recruitment activity • Customer service is #1 priority university wide i i i i i i id • Everyone walks the talk • Every thing walks the talk E thi lk th t lk • All forms of communication drives students to visit • Using currently enrolled students to recruit • Using currently enrolled students to recruit

University of Missouri Recruitment Ch ll Challenge • Recruitment is a continuous process The prospective student process. The prospective student population changes annually, each year’s juniors and seniors and their parents must be made aware of MU’s unique advantages.

University of Missouri F From Prospect to Enrolled Student P E ll d S d Missouri High School Graduates Missouri High School Graduates Prospect data base 80 000 80,000 Applicants 14 347 14,347 16,222 16 222 Accepted 12,223 13,579 Paid Enrollment Fee 5,795 5,649 U i U i Using 200 ng 2008 Open 8 O pening i ng Day D ay Enrolled Stat Statistics istics 5,812 5,620

University of Missouri Where do we get the names? •Student-initiated (score senders Student initiated (score senders, inquiries, AP Exams, etc.) •Purchased searches (ACT, SAT, Purchased searches (ACT, SAT, PLAN, PSAT) •Travel-initiated (high school visits, Travel initiated (high school visits, college fairs, etc.) •Campus Visits p

University of Missouri S Search Data h D ACT ACT MO 21 22 ACT MO 21-22 ACT MO KS 23-26 ACT IL Dallas, Minneapolis, Indianapolis, Omaha, Tulsa, Memphis 23-26 ACT MO IL KS Dallas, Minneapolis, Indianapolis, Omaha, Tulsa, Memphis 27-28 , p , p , , , p ACT MO IL KS Dallas, Minneapolis, Indianapolis, Omaha, Tulsa, Memphis 29-32 ACT MO IL KS Dallas, Minneapolis, Indianapolis, Omaha, Tulsa, Memphis 33+ MO African-American 17-20 IL African-American 21-23 IL African American 21 23 Nationwide Diversity Journalism PSAT PST22 U.S. Sophomore Journalism 1330+ PST21 MO IL KS TX Soph 1210-1600 p SAT SAT PST20 MO IL KS TX Soph 1090-1200 INDIANAPOLIS 1210-1600 PST14 U.S. JOURNALISM 1330+ PST12 MO IL KS TX IN 1290-1600 PLAN PST11 MO IL KS TX IN 1210 1280 PST11 MO IL KS TX IN 1210-1280 PLAN MO SOPH 23-36 PST10 MO IL KS TX IN 1050-1200 PLAN IL SOPH 23-36 PLAN MO SOPH 20-22

University of Missouri Missouri Mi i Competition Competition Mizzou Received 10,442 ACT scores from Missouri students in the class of 2008 Institution I tit ti O Overlap l % % Missouri State University 3,185 30.5 University of Central Missouri 1,351 12.9 Tr man State Uni ersit Truman State University 1 339 1,339 12 8 12.8 Southeast Missouri State University 1,289 12.3 UMKC 1,178 11.2 2008 ACT EIS Market and Yield Analysis data