Ulti-LIT Market Benchmarking Key Risks Wearable UI Sensors - PowerPoint PPT Presentation

Ulti-LIT

Market Benchmarking Key Risks Wearable UI Sensors Weight Visibility Contrac t Market 4.8 million players ◎ Majority are recreational ◎ Numerous test subjects at MIT ◎ “My kids will take at least 4 sets of these, please. Then I’ll take another set.” -Juhan Sonin Recreational Player

Market Benchmarking Key Risks Wearable UI Sensors Weight Visibility Contrac t Benchmarking Light up & Function Standard Light up team tracking Glow in the Type Normal LED Ulti-LIT Dark Price $8 $12 $20 $ 25 Example Ulti-LIT Ultra-Star Nite Glow Ultrastar Skylighter

Market Benchmarking Key Risks Wearable UI Sensors Weight Visibility Contrac t Key Risks User Acceptance ◎ Team Tracking ◎ Aerodynamics ◎ LED Configurations ◎

Market Benchmarking Key Risks Wearable UI Sensors Weight Visibility Contrac t Wearable UI Current Models No: Rings Why: Constriction and Safety “I very rarely wear gloves, mostly when it is very cold. It is a bad habit to get used to it because Variations on Palm strap Glove Fingerless Glove Wristband P a l and Wristband you have to unlearn it.” m s t r a -Olivia Chow p Recreational Player

Market Benchmarking Key Risks Wearable UI Sensors Weight Visibility Contrac t Team Tracking Sensor Technology Type Pros Cons Bluetooth Long range for signals (5-10 m) Interference Expensive Bulky RFID Reliable and easy to code Expensive readers Small on hands Very short range (1-2 in) Bulky on frisbee Unidirectional reading Magnets No wearable power source required Expensive magnets and hall Flips poles for 2 teams Magnets may negatively affect effect Small and light-weight sensors electronic devices sensors Extendible range (5-10in)

Market Benchmarking Key Risks Wearable UI Sensors Weight Visibility Contrac t Team Tracking Sensor Technology Type Pros Cons Bluetooth Long range for signals (5-10 m) Interference Expensive Bulky RFID Reliable and easy to code Expensive readers Small on hands Very short range (1-2 in) Bulky on frisbee Unidirectional reading Magnets No wearable power source required Expensive magnets and hall Flips poles for 2 teams Magnets may negatively affect effect Small and light-weight sensors electronic devices sensors Extendible range (5-10in)

Market Benchmarking Key Risks Wearable UI Sensors Weight Visibility Contrac t Aerodynamics Weight Analysis Standard Disk Weight: 175 g Conclusions RFID too heavy (> 15 g) ◎ Hall effect sensors are feasible ◎

Market Benchmarking Key Risks Wearable UI Sensors Weight Visibility Contrac t LED Configuration Test Conclusions Color affects visibility ◎ Translucent disc is necessary ◎ Many configurations are possible ◎

Market Benchmarking Key Risks Wearable UI Sensors Weight Visibility Contrac t Product Contract Production Description LED Illuminated Team Tracking Flying Disc Intended Customers People who play frisbee for fun and non competitively Market Recreational frisbee players Customer Need Product Attribute(s) Engineering Specification(s) Aerodynamically similar to standard Weight Total weight between 170 g and 180 g Alerts players of possession changes Accuracy Changes color correctly > 95% of the time Can be comfortably thrown Thickness of Rim Rim thickness between 0.5 cm and 1 cm Visibility of disc Distance for visibility Range for visibility 40 yds

Ulti-LIT The Ultimate LED Illuminated Tracking Disc