Who are we? ENERGY AUDIENCE Ÿ How much does SellBull Sample Report (SpaceX) Ÿ A Predictive Insights Ÿ Conclusions and recap Ÿ Case studies and consumer transactions generated by A.I. analyzing real social media behavior Present proposal is valid for 30 days from its receiving. Ÿ powered by .com u Ÿ What is SellBull? SellBull audience? Ÿ How do we create your feel today? Ÿ How does your marketing cost?
2 What if you had a Sales Angel (metaphor) that would guard your generate sales efficiently is our only mission. Not just clicks , or visitors , or filled forms , or white paper downloads, or likes, or shares , or followers, or leads , or prospects , or appointments but everything that is PRE-SALE, ON-SALE, POST-SALE . Sales Process and make the sales happen to predict when and how Helping your be your sales guardian angel. dragos@sellgency.com daniel@sellgency.com Right Story TELL THE TELL THE Story Right We are Sellgency, and we’re going to do exactly that. We’re going to you’ll grow? which to base your growth decisions? service that in time, would guarantee a cost per acquisition on generation? What if you had access to a turn-key sales generation sales process that started with the click, with the impression, or lead with marketing agencies. What if your agency would COMPLETE the We understand why companies get so frustrated when working company to advertising agency. PROPOSAL - Sellbull / Energy Boost Audience DRAGO Ș ALEXA OVER 36 YEARS OF DATA MANAGEMENT Who we are DANIEL KLIBANOFF President. Co-founder. knowledge of data, Daniel intuitively Providing a wealth of information about all facets of Direct Marketing, as well as an intimate working understands the application of data achieving an above average response for any marketing campaign. Strategist. Co-founder. Not just an and budgets. marketing agency. Not just a for companies that want predictability. selling products or services that assumes the entire process of Sellgency is an agency meeting targets, deadlines, With 15+ years experience in integrated approach to digital with offline in an innovative ways to merge agencies. Dragos finds and strategy departments and leading creative, marketing .com
3 Certain types of foods make us tired, ENERGIZE YOUR MARKETING CAMPAIGNS AND YOUR BUSINESS. When your marketing yawns, your entire business yawns. The same with your Marketing Campaigns. The moment you feed them to a “bad” audience your marketing gets slow, lazy and sleepy. depending on our body type. Scientists say WE GIVE YOU THE BEST that each human body has a specific way to digest nutrients. Some people “yawn” after pizza, others after a steak. Everybody knows yawning is contagious... It is high time for your the energy audience u PEOPLE-BASED AUDIENCE TO three problems for any marketer: PROPOSAL - Sellbull / Energy Boost Audience Too many competitors for the same segment - IS YOUR MARKETING CAMPAIGN TIRED? No worries. No shame. What type of audience do you “feed” your Marketing Campaigns? ¡ Too much noise - people are bombarded with ads in every shape and form building up an advertising immunity that leads to very low response rates ¡ there was a time when it was hard to build and Ease of access to advertising platforms creates at least make products but not anymore. Your success attracts competitors. The only way to protect yourself is through a value sales process addressing the right people, at the right time ¡ Too expensive - the “low response rate” pushes marketers to want to spend ever increasing amounts of money. The bidding that most advertising platforms promote increases the cost per acquisition . In spite of available technical innovations, marketing (both online and offline) becomes harder every day. .com
4 INSIGHTS WE THEN Our A.I. engine and patented technology use over 60B consumer- level data points with 150M refreshes daily to analyze, design and build audiences BASED ON THESE INSIGHTS WE THEN GENERATE BASED ON THESE GENERATE need to generate the “WHO” STEP 2 AUDIENCE CREATOR A.I. REPLICA AUDIENCE THE THE THE in the targeting process. gather the intelligence we PROPOSAL - Sellbull / Energy Boost Audience STRATEGY HOW DO WE CREATE YOUR SELLBULL Analyzing people-based data with A.I.. .com STEP 1 BASED ON YOUR CRM DATA BASED ON YOUR CUSTOMER CUSTOMER We use our software to INSIGHTS WE GENERATE PREDICTIVE INSIGHTS WE GENERATE CRAFTED AUDIENCE CUSTOMER PROFILER A.I. THE
PROPOSAL - Sellbull / Energy Boost Audience waste between planning and activation, resulting in exceptional performance. behavior in combination with trusted consumer data. The Audience Creator is the A.I. brother of the CustomerProfiler and is used to generate insights, building a new audience for your marketing efforts. The AudienceCreator finds over 4,000 of the most useful and distinguishing characteristics of a customer profile including brand engagement, media and publishers, influencers, retail and grocery purchases, and demographics. HOW WILL YOU USE BULL? SELL With SellBull, you can design, build, and activate high-performing custom audiences all within the same agency, us. This allows you to eliminate massive Facebook and Google (just to name the two most important digital advertising machine-learning software generating platforms) have a high delivery of ads, but fall drastically short in selecting to whom to address them. In most cases, the criteria used to pick people are limited to what each platform offers. This is severely limited, especially after the Cambridge Analytica “scandal.” Your marketing needs more accuracy, a more real behavioral intelligence to eliminate wasted money trying to sell to the un-sellable. How is this different than Facebook or Google audiences? MULTICHANNEL EFFORTS BRING THE BEST RESULTS We offer support for the integrated use of our audience ONLINE comprehensive insights based on rich social media The CustomerProfiler is the marketing-insights 5 PLATFORMS .com SELLBULL IS A CUSTOM SMART AUDIENCE THAT WILL BOOST YOUR MULTICHANNEL MARKETING RESULTS. CUSTOMER PROFILER A.I. WE ONBOARD YOUR AUDIENCE IN OVER SOCIAL AND DIGITAL MEDIA-BUYING 318 RECORDS + WHEN POSSIBLE WE CAN ALSO PROVIDE FOR USE IN DIRECT MAILING , TEL E MARKETING , AND EMAIL CAMPAIGNS POSTAL , & EMAIL PHONE OFFLINE
WE ARE ONL Demographics SOCIAL .com 6 PROPOSAL - Sellbull / Energy Boost Audience updated The Data is constantly We only work with the best. CONSUMER trusted sources of social and third party data. The audiences we offer come from combining multiple SELL MORE AND SAVE MORE. data. maintaining the links between the two universes of offline data points current and by regularly quality by keeping both the social graph and the MEDIA DATA active accounts more frequently than those with a tv shows CPG purchases automotive data occupation geography financial data retail purchases demographics media influencers Where does the data lifestyle interests charitable causes brand affinities social conversations news sources social behavior come from? It is essential to keep our data fresh. We assure use is intelligent and looks for updates on the most Y AS GOOD AS OUR DATA PERFORMS points and not guessing based on inferred or statistical the groups of people that matter most to them. provide our clients an ability to create trusted insights about segmentation from this almost infinite set of criteria and of attributes about more than 250 million people. We build We use all consumer data dynamically, processing billions be called “modeling,” and it never really worked. models of behavior in different channels. Guessing used to analysis generates an audience by relying on known data services, we believe Sellgency has a robust data industry data from multiple sources about the same person, this and proprietary sources of linkage information and joining resulting in an entity resolution engine. Combining public software pair the real-world, real-data to social behavior Both the CustomerProfile and the AudienceCreator The Social Data Our audiences provide the competitive advantage you need. After 36+ years of experience creating and delivering data backbone. We have developed strong relationships with adding new data every day. The social crawler we validate all our demographic data by at least two sources We refresh the social graph on a continuous basis, monthly. data refreshed and linked to the social graph We update offline data more traditionally with all the updated daily, however. low level of activity. Every handle in the graph is before including. survey data, real estate, and other offline sources. We reputable, ethical providers. registration information, the DMV, public record information, We collect our data from the U.S. Census, warranty cards, Twitter and Instagram. influencers, and more, reflecting activity on both people and brands, people and media, people and 40 billion connections between people and people, The CustomerProfiler uses a dynamic web of over ethnicity
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