TV Station for a New Era TV Asahi 1
2017–2019 Summary Content The source of all value Implementation of the 360º Strategy since FY18/3 to become a “TV Station for a New Era” 2
2017–2019 Household Audience Ratings Summary Figures in parentheses indicate the ranking among commercial broadcasters. 11.0 (2) Prime time 11.0 10.6 (2) Golden time 10.8 (2) 10.0 (2) 10.5 (2) 10.0 9.9 (2) 8.0 7.7 (2) 7.7 (2) 7.4 (2) All-day 7.0 FY18/3 FY19/3 FY20/3 Content production capabilities are steadily improving! 3
Consolidated Results 2017–2019 Summary Ordinary income target achieved (mm of yen) FY18/3 FY19/3 FY20/3 Target 302,511 301,744 293,638 Net sales (YoY) 320,000 (+2.2%) (-0.3%) (△2.7%) Of which, advertising 192,757 187,939 176,560 ― revenue (-1.4%) (-2.5%) (△6.1%) (YoY) Of which, Internet- 15,598 17,755 20,124 ― related sales (+13.8%) (+13.8%) (+13.3%) (YoY) Ordinary income 22,053 19,097 32,048 22,000 (+0.5%) (-13.4%) (YoY) (+67.8%) TV advertising expenditures are Achieved in FY18/3 mired in a structural slump! 4
Dramatic Change in the Business 2017–2019 Summary Environment Facing TV Asahi “ Advertising Expenditures Total advertising expenditures in Japan by key medium in Japan” (Dentsu) Terrestrial Internet Newspapers Magazines television (%) (Year) Internet advertising expenditures have overtaken terrestrial television advertising expenditures! 5
Dramatic Change in the Business 2017–2019 Environment Facing TV Asahi Summary Medium-term forecast for terrestrial television “Medium-Term Outlook for Operating Revenue” (Japan Commercial Broadcasters Association) (Tokyo, Nagoya, Osaka areas), taking FY19/3 advertising revenue as 100 (Source: JBA Management Quarterly, 2019 winter issue) 101.0 100.0 100.0 99.0 98.0 97.0 96.0 95.0 94.0 93.0 92.3 92.0 FY19/3 FY20/3 FY21/3 FY22/3 FY23/3 FY24/3 FY25/3 FY26/3 TV advertising revenue is on a structural downward trend in the first half of the 2020s. 6
Response to Dramatic Change 2017–2019 Summary In the Business Environment Change in Increased contact Structural slump demographics Novel with content on coronavirus in TV advertising (population smartphones, etc. crisis aging) One-year postponement Start of 5G Arrival of the Spread of the of the Tokyo services! IoT era! shared economy Olympics Survive the adverse 2020s through surefooted efforts! 7
Response to the Internet Era 2017–2019 Summary Apr. 2020 Service launch Construction of an SVOD platform Jul. 2019 Full-scale operation Operation of a digital video advertising distribution platform Nov. 2018 Establishment of the IoTv Center A command center for Internet strategy Apr. 2016 Start-up Launch of an Internet TV station ⇒ Market Penetration as social infrastructure Implement new measures in rapid-fire succession! 8
Basic Policy for the New Management Plan Maintain the basic principle and refinement of the 360º Strategy TV Asahi Content The source of all value 9
Specific Measures TV Asahi Organizational Reform for Revenue and Profit Maximization From Station to Studio Breakthrough to Solutions-Based Selling Promotion of Data and Technology Utilization Creation of Digital Square 10
Organizational Reform TV Asahi Business Solutions Business Solutions Headquarters Headquarters Content Sales Business IoTv Programming Promotion Production Division Division Division Division Special Promotions Pursue revenue and profit maximization through integrated operation of four divisions. 11
Organizational Reform for TV Asahi Revenue & Profit Maximization Business Solutions Headquarters Content Sales Business IoTv Programming Promotion Production Division Division Division Division Special promotions Business News Sports Network Technology Strategy Division Division Division Division Division Strategy meetings Key discussion topics New Video distribution Performance businesses improvement measures ・ ABEMA (revenue and profit ・ TELASA maximization ) ・ Catch-up / Simultaneous SUMMER streaming STATION BS, CS Media City satellite and so on.... 12
From Station to Studio TV Asahi 1. Complete shift to content production premised on 360º deployment Establishment of the Video Production Department (Enhancement of content production for the Internet) Establishment of the Rights Management Center (Strengthening of the rights clearance system) 2. Enhancement of coordination with business development Flexibly produce content that meets advertiser needs. Strengthen original IP/character development. Establishment of a late-night broadcast slot for animation 13
All-Targets Strategy TV Asahi Strategy focused on overall individual viewer ratings (along with household viewer ratings) Utilization of additional indices, such as number of viewers Business development Internet targeting seniors Television Demand creation Satellite (BS, CS ) targeting young people Under 20 20s 30s 40s 50s 60 and over Degree of media contact by age group Constantly contend for the top overall individual viewer rating share in the all- day, golden time, and prime time categories and create programs that are appealing to advertisers as well as viewers. 14
Breakthrough to Solutions-Based Selling TV Asahi Full utilization of the TV Asahi Group’s content and media Provide comprehensive solutions adapted to advertisers’ corporate strategies and brand/PR strategies. Engage in sales adapted to advertiser needs by combining online media, offline events, and other platforms in addition to terrestrial advertising. 15
TV Asahi Promotion of Data and Technology Utilization Establishment of the Data Solutions Center Handle personal information with meticulous care Link data utilization to business Internet-related businesses Advertising sales Content production Media City business Infrastructure Collection ⇒ Accumulation ⇒ Analysis and utilization 16
Internet Strategy for the 5G Era TV Asahi AVOD SVOD Maximization of revenue and profit Boosting of revenue and profit from the using the TELASA platform as catch-up service business infrastructure Video advertising platform utilization ABEMA Development of new revenue and profit sources using cutting-edge technology Enhancement of content Utilization of VR/AR, Vtubers, Monetization assistance AI, and RPA 17
Media City Strategy TV Asahi EX Roppongi Ark Broadcasting Building Center Groundbreaking scheduled for 2022 EX Tower & Theater Groundbreaking scheduled for 2022 Digital Square Mori Tower 16F A content distribution base where entertainment and TV Asahi Headquarters technology converge Building EX Keyakizaka Studio (ABEMA NEWS live program broadcasting) Wakabadai Media Digital art eSports Center Incremental development of Roppongi even after start of construction of Digital Square 18
Key Strategy Partners TV Asahi (Content enhancement, etc.) (1) ABEMA (2) RAGE (eSports) (3) M. League (News coordination, etc.) (Joint content production ,etc.) (1) Network system maintenance (1) Joint content production ( Aibo , etc.) (2) Program cooperation (dispatch of (2) Development of Kyoto theme coordinators, etc.) park(uzumasa) (3) Coordination with high-school (3) Joint production of late-night animation baseball programming 19
Proactive ESG Initiatives TV Asahi Corporate Mission of the TV Asahi Group “Contribute to the realization of a society that can hold on to its dreams and hopes by offering information and content that are not only more attractive, but also sought by the society.” Promotion of social contribution through content Provision of content trusted by viewers/customers and advertisers Strengthening of lifeline functions in times of emergency Doraemon Charity Fund (TV Asahi Welfare Foundation) Signing of the SDG Media Compact by TV Asahi and BS Asahi (July 2020) (Feb 2020) Business foundation-related initiatives Smart work and work style reforms utilizing AI, RPA, and other tools Deter harassment and violations of corporate ethics and create a workplace environment that gives rise to innovation. 20
Numerical Targets TV Asahi Net sales Near-term business results = Uncertain situation Update Spreading of the novel coronavirus planned Economic downturn equivalent to that at the time of the 2008 financial crisis feared Decision to postpone the Tokyo Olympics Performance In light of environmental changes and Update Ordinary income indicators business performance, prepare numerical Update planned difficult to targets on a rolling basis each fiscal year. predict planned Production costs: Strategically invest to advance the 360º Strategy. FY21/3 FY22/3 FY23/3 FY24/3 FY25/3 FY26/3 Tokyo Olympics (summer) TV Asahi 65 th Beijing Olympics (winter) anniversary 21
Dividend Policy TV Asahi ◎ Strive to pay stable common dividends. (Aim for continuous growth.) ◎ Strive to provide further shareholder returns through commemorative dividends and special dividends. For reference: Change in cash dividends 60 th anniversary commemoration 55 th anniversary 60 commemoration (Yen) 50 50 Common dividend 50 Commemorative dividend Special dividend 40 40 40 40 40 30 30 30 30 20 20 10 0 FY12/3 FY13/3 FY14/3 FY15/3 FY16/3 FY17/3 FY18/3 FY19/3 FY20/3 FY21/3 (Forecast) 22
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