Tuenti: Our Privacy and Security Strategy Mara de Sousa-Valadas - PowerPoint PPT Presentation

European Conference on Cyberbullying Tuenti: Our Privacy and Security Strategy María de Sousa-Valadas User Support Manager @Tuenti

Contents 1. Tuenti, facts & figures 2. Tuenti: reporting tools and actions 3. Self-regulatory initiatives 3.1. Safer Social Networking Principles 3.2. CEO Coalition

1 Tuenti, Facts & figures

Tuenti today 40 B 100 15 M Minutes of daily Page visits per Registered use month users 3 Offices +500 M 6.5 M Madrid and Chat messages Mobile users Barcelona per week 260 21

2 Tuenti: Reporting tools and actions

Reporting tools (I)

Reporting tools (II) curity protocol for combating the most common types of crimes

Actions

3 Self-regulatory initiatives

Initiatives It is necessary to promote and encourage self-regulatory initatives Self-regulation does not mean that self-regulatory initatives shall replac legislative framework previously defined by the State. It is rather an effective and practical tool to handle specialized d protection cases without marginalizing the nature of the business. Self-regulation provides a flexible mechanism to cope with modern a complex technologies by making “privacy by design” a possible solution If companies were not sufficiently empowered to undertake to their own s regulatory measures, it would result in a lack of effective regulation a increased legal insecurity.

Initiatives It is essential to engage the various players of the value chain in orde achieve the proposed goals. The involvement and effort of all stakeholders—governments, institutions, businesses, NGOs, pare educators, and of course, children—is crucial to generate debate reflection on the vital matter of making the Internet a better and safer place kids. a social network, TUENTI is already involved in various self-regulat initiatives: TUENTI is signatory of the Safer Social Network Principles and a Founder Leader of the CEO Coalition to ma Internet a better place for kids .

Safer Social Networking Principles Developed by SSN providers in consultation with the European ommission (Feb 2009), as part of its Safer Internet Plus Programme , to ovide good practice recommendations for the providers of social tworking and other user interactive sites, to enhance the safety of children d young people using their services. SSN providers often operate in multiple territories across Europe and the st of the world and welcome the opportunity to establish pan-EU principles this area. The SSN provides guidelines to minimize potential harm to children and ung people, and recommends a range of good practice approaches which n help achieve those principles. TUENTI is committed to implementing safety practices and support all the rinciples outlined by SSN.

Safer Social Networking Principles inciple 1 : Raise awareness of safety education messages and acceptable e policies to users, parents, teachers and carers in a prominent, clear and age- propriate manner inciple 2 : Work towards ensuring that services are age-appropriate for the ended audience. inciple 3 : Empower users through tools and technology inciple 4 : Provide easy-to-use mechanisms to report conduct or content that lates the Terms of Service. inciple 5 : Respond to notifications of Illegal content or conduct inciple 6 : Enable and encourage users to employ a safe approach to personal ormation and privacy . inciple 7 : Assess the means for reviewing illegal or prohibited content/conduct

Safer Social Networking Principles: Signatory companies

CEO Coalition to make Internet a better place for kids his is an industry’s self-regulatory initiative supported by Neelie Kroes with ross-industry dialogue in order to generate debate and reflection on the vita atter of making the Internet a better and safer place for kids. his Coalition will help to develop a future proof self-regulation agreement to over all relevant industry sector (not only social networks) and to ensure cle ommitments and deliver win-win solutions. he Coalition is intended to provide pragmatic solutions and commit to deliv he following 5 actions :

CEO Coalition to make Internet a better place for kids Establish a universally recognizable button (icon or pictogram) by which children could easily report abusive content and behavior, such as cyber-bullyin or grooming, by a "single-click" mechanism alerting the webmaster and/or more specialized services (such as the Safer Internet Centers). Provide high privacy settings by default for minors when they join relevant onlin services, such as social network websites (“ Privacy by Default ”) Promote a wider use of age-rating and content classification , notably throug crowd-sourcing and by using machine-readable and simple categories of age a types of harmful content (e.g. fear, sex, violence, etc) such as those used by PE pictograms. Systematically deploy parental control mechanisms with simple, user-friendly and common features independent of the platform and. Faster identification, notification and take-down of child abuse images, based o quantified targets.

Coalition to make Internet a better place for kids: Signatory companies • Nokia • Apple • Opera Software • BSkyB • Research In Motion (Blackberry) • BT • RTL Group • Dailymotion • Samsung • Deutsche Telekom • Skyrock • Facebook • Stardoll • France Telecom – Orange • Sulake • Google Telefónica • • Hyves • TeliaSonera • KPN • Telecom Italia • Liberty Global • Telenor Group • LG Electronics • Tuenti • Mediaset • Vivendi • Microsoft • Vodafone. • Netlog • Nintendo

Thanks! Thanks! @ OscarCasadoIT @Tuenti @TuentiMovil